Science and Education a New Dimension

Online version ISSN 2308-1996

Printed version ISSN 2308-5258

Science and Education a New Dimension

Iss. 199. 2019.

L. Vodianka, N. Stakhova, L. Sybyrka The economy in Ukraine: the essence, causes, ways of solving

https://doi.org/10.31174/SEND-HS2019-199VII33-01 

Abstract. The history of the shadow economy, its separate features begin with the emergence of the state. In the XX century, for countries experiencing a systemic crisis, the problems of the shadow economy became very important.  Since the 70s, this topic has become popular in Western economists, and since the 1980s it has become popular in the Soviet Union.  This interest was due to the growth of the shadow economy, its penetration into all spheres of economic and social relations in almost all countries of the world, as well as the fact that the spread of the shadow economy today constitutes a threat to national security.  However, the quantitative and qualitative parameters of the shadow economy vary greatly depending on the specific economic, social, historical and cultural peculiarities of one or another country. The problem of the existence of the shadow economy in Ukraine is of particular relevance today in connection with the election of a European vector of development by the Ukrainian society. Achieving the goal of Ukraine’s accession to the European Union is only possible if the shadow economy is reduced, and its level in the developed countries is much lower than in our country, due to the greater trust of the citizens of such countries in state institutions. A significant turnover of shadow capital destroys the system of economic relations in the country, the withdrawal of these capital from the “shadow” and is the main way to improve the domestic economy. In this article the essence of the concept of the shadow economy, its influence on the development of the Ukrainian economy is disclosed.  The main reasons that hinder the process of the Ukrainian economy’s exit from the shadow are explored, as well as a number of measures that will promote de-shadowing. 

Keywords: the shadow economy, the level of the shadow economy, the causes of the shadow economy, the effects of the shadow economy, shadowing of the economy. 

L. Vodianka, N. Stakhova, L. Sybyrka The economy in Ukraine: the essence, causes, ways of solving 

N. M. Korol Religious Dimension of National Identity: Historiography of Church-State Processes in Interwar Poland

https://doi.org/10.31174/SEND-HS2019-199VII33-02 

Abstract.  The article analyzes the peculiarities of  the  study of the  religious dimension of the  functioning of the national  state  – Second Commonwealth. The specifics of the coverage of church-religious processes as a part of the problems of national minorities of interwar Poland are considered. The interdependence between national doctrine and Catholicism as its element is established and the correspondence with the vector of Catholic studies of the concept of the national Polish state is established. The differences in the discourse on the study of the functioning of Ukrainian denominations in Poland – Orthodox and Greek Catholicism are outlined. The specifics of the study of confessions of non-titular nations and the state policy regarding national-religious minorities as a source of contemporary national bias are highlighted.  

Keywords: multiconfessional, national state, Catholicism, national minorities, religious identity.

N. M. Korol Religious Dimension of National Identity: Historiography of Church-State Processes in Interwar Poland 

T. V. Kuzmenko Archbishop Inokentiy Borisov his elucidative-spiritual activity

https://doi.org/10.31174/SEND-HS2019-199VII33-03 

Abstract. The article deals with the prominent 19th century archbishop preacher Inokentiy Borisov. His biography is shortly considered spiritually-elucidative and preaching activity is shown his contribution into construction and development of the St. Michael’s Golden-Domed Monastery, is reflected his activity in the different dioceses of the Kiev metropolis is represecited. 

Keywords: preacher, bishop, abbot, theology,асаdemy. 

T. V. Kuzmenko Archbishop Inokentiy Borisov his elucidative-spiritual activity 

T. I. Vasylyk The History of Religious Life in Ukraine in the Middle of the 20th Century, Based on Materials from the Canadian Magazine «Faith and Culture»

https://doi.org/10.31174/SEND-HS2019-199VII33-04 

Abstract. The article describes the characteristic of publications of the magazine «Faith and Culture», which highlights the religious life of Ukraine in the middle of the 20th century. The information notes of the heading “Church Chronicle”, materials of the editor of the magazine Metropolitan Ilarion (Ivan Ohienko), which show the policy of the communist government against religion, faith, and church are  considered  by  the  author.  The  content  of  the  magazine’s  publications  reflects  a  variety  of  information  about  the  religious  life  of Ukrainians, allows researchers of the history of Ukraine to supplement it with new facts.  

 

Keywords: religious life, magazine «Faith and Culture», church, anti-religious agitation. 

T. I. Vasylyk The History of Religious Life in Ukraine in the Middle of the 20th Century, Based on Materials from the Canadian Magazine «Faith and Culture» 

K. V. Ahafonova Native advertising as a New Format of Online Advertising Discourse

https://doi.org/10.31174/SEND-HS2019-199VII33-05 

Abstract. The article deals with the approaches to defining native advertising as a new format of a modern online advertising discourse, capable of influencing the recipient in the era of “banner blindness” and ad blockers. The paper delves into the correlation of such no- tions as hidden and native advertising, content marketing and product placement. Based on the analysis of native advertising examples, the characteristic features are singled out.  

 

Keywords: native advertising, Internet discourse, online advertising, communication, mass media. 

K. V. Ahafonova Native advertising as a New Format of Online Advertising Discourse 

J. E. Biliuk Prosodic characteristics of television news audio recordings in diachrony

https://doi.org/10.31174/SEND-HS2019-199VII33-06 

Abstract. The article is dedicated to a diachronic research of prosodic differences in style and delivery of information of English television discourse based on the news collection from the United Kingdom. In this research tonal, temporal and pausal features of prosody in news audio materials from different periods in the history of Great Britain are being compared. The first period represents years  from 1936 to 1946, whilst the second period highlights present time news, namely 2009-2019. Measurements indicate significant changes in the prosodic characteristics of a selected linguistic material, namely, changes in pitch configurations as well as a decrease in the speech rate and in the number of pauses in selected audio recordings of present news in comparison with the newsreels from 1936-1946s. 

Keywords: television discourse, diachrony, prosody, intonation, pitch frequency, pausation, tempo, variability, spoken language, pitch contour, intonation scale, speech style, breaking of the falling tone. 

J. E. Biliuk Prosodic characteristics of television news audio recordings in diachrony 

O. V. Dunaievska, T. A. Chaiuk LIFE/ЖИТТЯ metaphors in English poetic rock discourse (using source material from song texts of indie-rock-band Imag- inedragons)

https://doi.org/10.31174/SEND-HS2019-199VII33-07 

Abstract.  The  article  is  devoted  to  the  analysis  of  the  peculiar  features  of  LIFE  /  ЖИТТЯ  metaphors  in  the  English  poetic  rock discourse. The texts of rock discourse have a cognitive mechanism of influence on the society, which is due to the reflection of fragments of extralinguistic reality, actualized by specific linguistic means. LIFE / ЖИТТЯ is one of the universal concepts in the language picture of the world of many nations, at the same time it is characterized by the national and cultural specialty. The category of life is one of the fundamental categories for understanding the mentality of a nation, which characterizes the national consciousness of a particular community in a particular period of the development. Metaphors of LIFE / ЖИТТЯ in English poetic rock discourse are characterized by both universal and specific conceptual metaphors, which are inherent in this type of discourse. Conceptual meta- phors  are  represented  by  conventional  ontological,  structural,  and  orientational  metaphors  with  correlated  domains  JOURNEY  / ПОДОРОЖ, CONTAINER / КОНТЕЙНЕР, SUBSTANCE / РЕЧОВИНА, STRUGGLE / БОРОТЬБА, SUFFERING / СТРАЖ- ДАННЯ, BUILDING / БУДІВЛЯ, MOVEMENT / РУХ. Unconventional is the splitting of conceptual metaphors and their exten- sion, which reflect the author’s intention, and their configuration serves as a means of intensifying the expressive meaning of lyrics. 

Keywords: conceptual metaphor, correlative domain, poetic rock discourse, referent, splitting of conceptual metaphor.  

O. V. Dunaievska, T. A. Chaiuk LIFE/ЖИТТЯ metaphors in English poetic rock discourse (using source material from song texts of indie-rock-band Imag- inedragons) 

N. I. Liutianska On translating linguocultural lacunae in English media discourse

https://doi.org/10.31174/SEND-HS2019-199VII33-08 

Abstract. The present article deals with the concept and features of linguocultural lacunae as culturally specific lexis. The definition of the term “lacunae” is given as well as its different types are mentioned. Moreover, the paper aims to analyse all the possible ways for translating linguocultural lacunae in English media discourse. The latter was chosen because of some culturally specific phenom- ena present in it.  

Keywords: translation, linguocultural, lacunae, non-equivalent lexis, cultureme, realia, media discourse.   

N. I. Liutianska On translating linguocultural lacunae in English media discourse 

L. I. Syniavskaya Nonverbal components of communication in the drama

https://doi.org/10.31174/SEND-HS2019-199VII33-09 

Abstract. In the article the role of non-verbal components of communication in the dramatic text is explored, NCC groups are distinguished, components of non-verbal communication are outlined. Nonverbal communication in its essence is multimodal and, in conjunction with verbal communication, makes it possible to decode the statement. 

 

Keywords: non-verbal communication components (NCC), kinetic, proxemic, prosodic communicative components. 

L. I. Syniavskaya Nonverbal components of communication in the drama 

I. V. Myhovych Ukrainian system of higher education within Eastern European education space: conceptual foundations of formation, development, functioning

https://doi.org/10.31174/SEND-HS2019-199VII33-10 

Abstract. The article highlights conceptual foundations of formation, development and functioning of Ukrainian higher education system as an integral part of Eastern European higher education space. The analysis has been conducted taking into account historical context, including recent period (from 1989 – the beginning of political, social, and economic transformations in most countries of Eastern Europe). The outlined conceptual basis for the formation of the system under the analysis is German and French models of higher education. The conclusion has been outlined that the content-forming factor of the development and functioning of national higher education systems of Eastern Europe education space is an international component of work at institutional and national levels. 

Keywords: national system of higher education, countries of the Eastern Europe, model of higher education, German / French model of higher education, internationalization. 

I. V. Myhovych Ukrainian system of higher education within Eastern European education space: conceptual foundations of formation, development, functioning 

N. Oliynyk Education in the context of globalization: risk factors

https://doi.org/10.31174/SEND-HS2019-199VII33-11 

Abstract. Тhis article shows the influence of risk accompanying the globalization process of economy, intensification of education on the mental healthof the youth. Precocious diagnostics of mental disorders of children and teenagers while their being at schools or high educational institutions can improve the situation, but it is necessary to increase teacher’s competence in case of children’s hidden disorders of behavior, mental diseases. It is important to reorganize the educational system under circumstances of developing into information society – the widest use of brain resources, especially the right hemisphere during cognition, studying, while limiting the logically reasonable activity of the left hemisphere. 

Keywords: globalization process, intensification of education, risk factors, mental health. 

N. Oliynyk Education in the context of globalization: risk factors 

S. Smirnov Analysis of professional training of future reserve officers in the system of modern military education

https://doi.org/10.31174/SEND-HS2019-199VII33-12 

Abstract.  The  main  purpose  of  the  concept of  transformation  of domestic  military  education  is  to  achieve  an  effective  system  of training in accordance with the need for professional training and development of future military specialists in the conditions of full compatibility  of  national  military  education  with  the  military  educational  environment  of  the  Euro-Atlantic  security  space  states. Ukrainian military education at the present stage is experiencing large and complex processes of reform. The length of these  phenomena has been rather long in time due to their globalization. Reforms aimed at Euro-Atlantic integration should lead to a change in the format from the training of future reserve officers focused on career growth to the direction of the academic type of higher military  education,  in  which  the  readiness  of  future  military  specialists  will  enable  the  need  for  professional  conversion  into  military activities, and, vice versa. 

Keywords: professional training, military education, reserve officer, military specialist, professional readiness, mentoring, leadership. 

S. Smirnov Analysis of professional training of future reserve  officers in the system of modern military education 

O. Vlasenko The implementation of civic values system in the process of educating of high school students in a modern school

https://doi.org/10.31174/SEND-HS2019-199VII33-13 

Summary. The article includes the necessity of civic education of young people and the development of a unified state policy in the field of civic education. The main link in the implementation of the system of values in society is a system of education, the humani- tarian component of which has a decisive influence both on ensuring the integrity of the individual, and human civilization in general. The  significant didactic conditions for the model of forming of a system of  high school students’ civic values are: the presence of positive motivation of high school students for civic activity in the process of teaching humanitarian disciplines; interaction of different curricular forms of work in the process of forming of a system of high school students’ civic values in the conditions of a secondary education institution; the immersion of high school students in active independent civic activity; the actualization of interactive forms of organization of civic activity of high school students in the conditions of a secondary education institution. 

 

Keywords: civil society, citizenship, citizenship education, civic values, high school students, educational institution. 

O. Vlasenko The implementation of civic values system in the process of educating of high school students in a modern school 

A. V. Naychuk Transformation of state sovereignty in a globalized world

https://doi.org/10.31174/SEND-HS2019-199VII33-14 

Abstract. The article analyzes the approaches to the concept of sovereignty, globalization. The influence of globalization processes on the sovereignty of the national state is investigated. The influence of transnational corporations and the global “civil society” on the construction of a modern world order is considered. Attention is drawn to individual problems and tasks of states that are in the stage of transformation of political regimes. 

Keywords: authority, globalization, state, ethnic culture, sovereignty, transnational corporations. 

A. V. Naychuk Transformation of state sovereignty in a globalized world

O. O. Bakumenko On the role of local self-government in shaping civil society in Ukraine: historical experience and modern practice

https://doi.org/10.31174/SEND-HS2019-199VII33-15 

Abstract: The role of local self-government in the process of formation of civil society in Ukraine are discusses in the article.  It  analyzes the historical experience of local self-government as a factor of formation of civil society. The strengths and weaknesses of  the main historical forms of self-government are highlighted. The value of local self-government is probed in the processes of development of civil society at modern time, the prospects of development of local self-government in Ukraine are determed. 

Keywords: local self-government, civil society, territorial association, mechanism of co-operation. 

O. O. Bakumenko On the role of local self-government in shaping civil society in Ukraine: historical experience and modern practice

M. I. Balan Social and political stability: strategic ways to achieve

https://doi.org/10.31174/SEND-HS2019-199VII33-16 

Abstract. The main strategies of ensuring social and political stability are explored – on the basis of comprehensive state control and liberal- democratic principles.The direct relationship between the political regime and the ways of achieving stable characteristics of the life of society is proved: totalitarian and authoritarian regimes actively use mechanisms of comprehensive control and regulation, democratic – liberal versions of state and public security of stability based on the values of the rule of law, human rights and freedoms, transparency of actions of the authorities. The main characteristics of the police state, which have been in various formats since the late Middle Ages, have been investigated.The institutional framework for achieving social and political stability is detailed: in the police states, through the military organization of the state, in democratic countries, through the development and application of the security and defense sector. It is indicated in the existence of combined (control-directive-liberal) approaches to ensuring sociopolitical stability. 

 

Keywords: socio-political stability, control and policy regulation of public life, state armed formations, police state, liberal-democratic stability strategy, military organization of the state, security and defense sector. 

M. I. Balan Social and political stability: strategic ways to achieve 

O. Y. Kashaba, I. V. Shcherbyna The experience of gender parity in armies of the world

https://doi.org/10.31174/SEND-HS2019-199VII33-17 

Abstract. The article deals with the issue of gender parity in armed forces. Present armed forces of most world countries are unfeasible without gender balance. Many developed countries are causing the increase of general proficiency and qualification level of women officers as well as the change of their occupation structure. The public authorities of these countries are governed by the principal that the conditions of military service for women should be constantly improved. 

Keywords: gender parity, armed forces, women and men rights, polity. 

O. Y. Kashaba, I. V. Shcherbyna The experience of gender parity in armies of the world 

C. McGrath The Holodomor and Soviet State Terrorism

https://doi.org/10.31174/SEND-HS2019-199VII33-18 

Abstract. How did Stalin kill millions of Ukraine’s peasant class and intellectual elite and how has it affected the present Ukrainian national identity? This paper tells the story of a deliberate man-made famine and terror campaign carried out by Stalin and his Bolshevik government. 

Keywords: Ukraine, Political Science, History, Master Narrative, Russia, Holodomor, Purges, Stalin.  

C. McGrath The Holodomor and Soviet State Terrorism 

O. Petryk The evolution of computer technology usage in sport

https://doi.org/10.31174/SEND-HS2019-199VII33-19 

Abstract. The article analyzes the influence of the latest computer technologies on the development of sport, shows an examples  of  the  usage  of  computers,  PC’s,  VR’s  and  other  systems  during  athletes’  training  process,  to  improve  the judging process and to increase the quality of sports broadcasts. A separate issue is the phenomenon of esports which emerged as a result of the combination of the characteristics of sports culture and computer technology.  As a result, it was possible to determine how computer innovations have changed the individual elements of sports from the moment they arose to the present day. Next, we found success identifying the fundamental computer technologies and systems that were used in the most popular sports during the research period. We also managed to find out the role of computer technology development in the growth of esports. 

Keywords: sport, computer technology, computer system, esports. 

O. Petryk The evolution of computer technology usage in sport

A. V. Bidun Customer and marketing value as the main book’s attributes

https://doi.org/10.31174/SEND-HS2019-199VII33-20 

Abstract. The article describes the customer and marketing value of book as main attributes that determine editor’s and other agents work, as well as target audience behaviour. The article describes the editor’s role and targets when working with books or separate specific  elements  of  it’s  content  to  provide  and  support  book’s  success  in  media.  Due  to  comprehension  of  value  as  social phenomenon,  we  analysed  the  broadening  of  book’s  value  in  different  aspects  of  modern  reality.  As  a  result,  it  makes  reader’s experience more miscellaneous, influences his book-related attitude and rating. 

Keywords: book agents, customer value, marketing value, value-centred attitude. 

A. V. Bidun Customer and marketing value as the main book’s attributes 

O. Melnykova-Kurhanova Alternative Communications: the USSR Experience and Modern Transformation

https://doi.org/10.31174/SEND-HS2019-199VII33-21 

Abstract. This article researches and compares the features of alternative communications in the Soviet and modern periods. The author analyses the works of Ukrainian and foreign scholars. The concept of dissident and alternative communications is considered. The research method is interviewing participants and witnesses of the dissident movement in Ukraine: professional communicators, journalists, and publicists. Their interpretation relates the events of 1960-1980s to Ukraine’s today. 

Keywords: alternative communications, dissident communications, samizdat (self-publishing, underground press), tamizdat (publishing abroad), alternative channels of communication, transmedia. 

O. Melnykova-Kurhanova Alternative Communications: the USSR  Experience and Modern Transformation 

I. S. Putsiata Screen language: visual – expressive means of the television image

https://doi.org/10.31174/SEND-HS2019-199VII33-22 

Abstract. In the work screen language research was conducted – visual – expressive means of the television image, analysis is carried out of visual – expressive means of television channels: «1+1» and «Inter». The article focuses on the fact that one of the most striking trends of formatting of television projects today is a realization of the game as the basis for the formation of the screen language. The game involves bringing the TV program closer to the public, which in turn generates no passive contemplation, and at- tracting the viewer into the process. 

Keywords: television, television program, visual-expressive means, TV image 

I. S. Putsiata Screen language: visual – expressive means of the television image  

Yu. P. Shchehelska Varieties of the Stationary Screens of Augmented Reality and the Specificities of Their Use in Promotional Communications

https://doi.org/10.31174/SEND-HS2019-199VII33-23 

Abstract. This study identifies and classifies the main varieties of AR-screens used by commercial brands for promotional purposes, as well as describes their specific features. As an illustrative material, the practical AR-cases of such brands as Alice Through the Looking Glass, Detective Pikachu, Guinness World Records, On the Edge, A1, Adidas, ВВС, Cadbury, Disney, Pepsi Max, Tacori, Timberland and Tissot are set forth.  

Keywords: augmented reality (AR), mixed reality (MR), AR-mirror, AR-photobooth, AR-screen of a bus shelter, BAR-system. 

Yu. P. Shchehelska Varieties of the Stationary Screens of Augmented Reality and the Specificities of Their Use in Promotional Communications 

O. L. Sokur Methods of studying the cooperation scientific libraries of the National Academy of Sciences of Ukraine

https://doi.org/10.31174/SEND-HS2019-199VII33-24 

Abstract. The article is devoted to the analysis of general scientific and special research methods to study the interaction of libraries of the National Academy of Sciences of Ukraine. Attention is focused on the knowledge of library cooperation in the formation of an integrated scientific library and information space. 

Keywords: cooperation, scientific library, methods of studying, information space. 

O. L. Sokur Methods of studying the cooperation scientific libraries of the National Academy of Sciences of Ukraine

O. Protas Educational and methodological provision the formation of the competence for work with giften children of future social workers

https://doi.org/10.31174/SEND-HS2019-199VII33-25 

Abstract. The article analyzes educational and methodological provision of disciplines, aimed on formation of competence for work with gifted children of future social workers. 

Keywords: curricula, programs, competence approach, competence in working with gifted children.  

O. Protas Educational  and  methodological  provision  the  formation  of  the  competence  for  work  with  giften  children  of  future  social workers