Science and Education a New Dimension
Iss. 156. 2018.
H. S. Antropova Evolution of the chamber and instrumental genres of Odessa school of composers
https://doi.org/10.31174/SEND-HS2018-156VI26-01
Abstract. The article deals with the developmental history of the chamber and instrumental genres of Odessa school of composers throughout its existence. Particular attention is paid to the last decades that are characteristic of co-existence of two lines in the school development: the traditional line which includes the elements of the contemporary musical language, and the avant-garde line. The main style features of the chamber-and-instrumental music of Odessa school of composers in the modern period have been defined.
Keywords: Odessa school of composers, chamber and instrumental genres.
H. S. Antropova Evolution of the chamber and instrumental genres of Odessa school of composers
L. Y. Kokhan M. Starytskyi – a director of musical and drama performances (1885–1891)
https://doi.org/10.31174/SEND-HS2018-156VI26-02
Abstract. The research analyzes the work of M. Starytskyi as the director of the musical drama performances during the years 1885- 1891. It is determines the aesthetic principles of his directing activity: truthfulness, ethnographic and household authenticity in reproducing on the stage of paintings of folk life; attention to the artistic design of the play; The role of the choir and orchestra plays a significant role in creating a theatrical performance; perfect mass scenes; realistic acting. It confirms that M. Starytskyi’s theater functioned as a musical-dramatic one.
L. Y. Kokhan M. Starytskyi – a director of musical and drama performances (1885–1891)
L. V. Obukhovska Features of design of polifunctional small architectural forms: composition schemes
https://doi.org/10.31174/SEND-HS2018-156VI26-03
Abstract. Today a role and place of small architectural forms in design of architectural environment changed visiblely. Taking into widening of functional row and places of establishment of these objects in space, there are new aspects in their outward appearance. In the article from position of subject design polifunctional small architectural forms as new perspective design objects are considered. On the basis of main composition means, the composition schemes of polifunctional small architectural forms, that give an opportunity of great variations and individuality of created objects, were worked out.
Keywords: small architectural form, design, polifunctionallity, unicity, composition scheme.
L. V. Obukhovska Features of design of polifunctional small architectural forms: composition schemes
S. М. Illiashenko, V.V. Bozhkova, О.М. Derykolenko Economic mechanism of enterprises’ venture activity in Ukraine
https://doi.org/10.31174/SEND-HS2018-156VI26-04
Abstract. The article deals with nature of economic mechanism as a systematic complex of mechanisms by activity types and a coordinated complex of interrelations and norms, which regulate them. Definition of venture activity economic mechanism is suggested. Theoretical and methodic approach to form venture activity economic mechanism, which includes tools (economic, organiza- tion, motivational, etc) and allows to specialize and take into account innovative, investment, risk and organizational peculiarities of the venture activity, is improved.
Keywords: economic mechanism, subsystem, venture activity, enterprise.
S. М. Illiashenko, V.V. Bozhkova, О.М. Derykolenko Economic mechanism of enterprises’ venture activity in Ukraine
I. A. Lomachynska, O. A. Andrieieva Reforms in banking system of France and their impact on banking operations development
https://doi.org/10.31174/SEND-HS2018-156VI26-05
Abstract. The article examines the evolution of the modern banking system of France, which today is one of the most developed and stable in the world. It is shown that the reforms in the banking sector of France in the 1980s and 1990s, changes related to the economic and monetary integration of the EU, the global financial crisis of 2008, and the debt crisis of the EU had a strong impact on the structure, dynamics of development, and the stability of the modern banking system in France. As a result, today the banking system of France is characterized by a high level of concentration and efficiency; developed retail banking business; the largest French banks are in the TOP of the world’s transnational banks, are global and systemically significant, form the fourth foreign bank- ing network in the world.
Keywords: banking system, reforms, financial system of France.
I. A. Lomachynska, O. A. Andrieieva Reforms in banking system of France and their impact on banking operations development
O. V. Nakisko, V. V. Danylenko Analysis of the influence of market forces on the formation of a competitive environment for the food chain
https://doi.org/10.31174/SEND-HS2018-156VI26-06
Abstract. The purpose of the article is to study the trends in the development of competitive relations between operators of the agricultural market at various stages of its product availability under the influence of market forces. The article presents basic differences in the market interaction of participants in the food chain in different periods of time, analyzed the consequences of the implementation of the regulatory policy, the example of the functioning of processing enterprises reveals the essence of market interaction between the subjects of the agricultural production sector.
Keywords: competitive environment, monopsony, food chain, market forces, food industry.
O. V. Nakisko, V. V. Danylenko Analysis of the influence of market forces on the formation of a competitive environment for the food chain
E. P. Piven, I. V. Tkachenko, E. V. Shuvanova A comparative analysis of the service level in the pharmacy by the estimates of visitors and staff using «Servqual» model
https://doi.org/10.31174/SEND-HS2018-156VI26-07
Abstract. A methodology for assessing customer loyalty to the pharmacy based on “Servqual” concept has been developed. Five groups of factors have been identified to assess the quality of customer service in the pharmacy. They characterize the level of service and 26 indicators that allow them to be evaluated. On the example of a specific pharmacy a comparison of quality level of services at the pharmacy perceived by consumers and the staff has been made. The Servqual-gap between the perception of consumers and pharmacy staff has been determined. It will enable to take measures to improve the quality of services and help increase customer loyalty.
Keywords: pharmacy, customer loyalty, satisfaction, service quality, Servqual concept.
E. P. Piven, I. V. Tkachenko, E. V. Shuvanova A comparative analysis of the service level in the pharmacy by the estimates of visitors and staff using «Servqual» model
A. S. Popov Land reallocation in conditions of consolidation: administrative and technical aspects
https://doi.org/10.31174/SEND-HS2018-156VI26-08
Abstract. The administrative and technical aspects of land reallocation for the conditions of Ukraine based on the international practice for land consolidation is analysed. It has been established that the administrative aspect is responsible for the process of land reallocation, and the technical aspect – for the technical component of the formation of the new land parcels, the new land tenure structure (land use), and the drafting of land management documentation. The author proposes to introduce a legal institute of pretrial settlement of disputes concerning land consolidation.
Keywords: land reallocation, plan, land parcel, land tenure, land use.
A. S. Popov Land reallocation in conditions of consolidation: administrative and technical aspects
K. Serdyukov, N. Shulga Modeling of corporate control systems in business partnerships
https://doi.org/10.31174/SEND-HS2018-156VI26-09
Abstract. The article describes the features of synergetic methodology applications to the construction of corporate control models in business partnerships. The authors in this study have analyzed the concepts of the system, as well as the system of corporate control in business partnerships. The development of the corporate control system is a consistent change of states and begins with chaos, passes the stage of formation, then stably operates in the stage of being-order.
Key words: Modeling, System, Model, Corporate Control System, Synergetics.
K. Serdyukov, N. ShulgaModeling of corporate control systems in business partnerships
G. G. Shvachych, E. G. Kholod, V. V. Busygin Strategic directions of production efficiency research
https://doi.org/10.31174/SEND-HS2018-156VI26-10
Abstract. The article focuses on such indicators as profit and profitability, reflecting the economic efficiency of an enterprise, its financial condition and the problems of its economic development. The enterprise’s priority directions of activity aimed at improving of technique and technology on the basis of modern scientific developments in order to reduce energy and material consumption, as well as to improve the quality of pipe products are shown. The key ways of increasing profit and profitability are indicated. The factors of the income increase, which allow the enterprise to carry out its activities more successfully are revealed.
Keywords: profit, profitability, enterprise, economic efficiency, market, competitiveness.
G. G. Shvachych, E. G. Kholod, V. V. Busygin Strategic directions of production efficiency research
O. A. Sobolieva-Tereshchenko, D. B. Solonina Nationalization of CB "Privatbank": Causes and Consequences
https://doi.org/10.31174/SEND-HS2018-156VI26-11
Abstract. Ukraine’s Eurointegration has prompted the country’s banking system to adapt to the new operating conditions and meet the standards of financial stability and solvency. In accordance with this, the National Bank of Ukraine carried out a number of measures to update the country’s banking system, one of which was the nationalization of PJSC CB “Privatbank”. The article examines the change in general indicators of the state of the banking system of Ukraine as a result of the privatization of one of the largest Ukrainian banks PJSC KB “Privatbank”. The influence of privatization on the structure of the deposit and loan portfolio of the bank, staffing, organization of customer service is analyzed. In according on the results of the conducted analysis of the main indicators were conclusions and outlines the prospects for further development of PJSC KB “Privatbank” and the banking system as a whole.
Keywords: bank, National Bank of Ukraine, banking system, nationalization, development.
O. A. Sobolieva-Tereshchenko, D. B. Solonina Nationalization of CB “Privatbank”: Causes and Consequences
O. A. Tymchyk Religiosity as a factor of cross-cultural management
https://doi.org/10.31174/SEND-HS2018-156VI26-12
Abstract. The article is dedicated to the problem of necessity to consider the religious factor in cross-cultural management at the micro level – in the management of different kinds of organizations. The answer to this problem can be ambiguous because of the decrease in the number of religious people and in the influence of religion on the life of society. But, nonetheless, the number of religious people still remains high enough. In addition, the factor of population growth and, because of that the growing mass of labor force, which is part of the “religious” productive population, should be constantly taken into account. So, the factor of religiosity in the management of human resources should be considered. At the same time, modern society is religiously heterogeneous, which is caused by migration processes. They have lasted for many centuries and have always contained a religious component in their structure. Long-term migration led to the formation of a religiously heterogeneous society and, accordingly, religiously heterogeneous personnel of organizations. In cross-cultural management at the micro level, two approaches to the management of cultural diversity can be distinguished. The first is focused on individual acculturation, the second – on the consideration of religious characteristics and satisfaction of the workers’ related needs. These needs are associated with food bans, restrictions in the mode of work, requirements for appearance, ritual aspects of life, moral attitudes, and labor motivation. Accordingly, modern management requires the formation of intercultural competencies of managers. Such competencies will make it possible to create a favorable microclimate in the organization, improve mutual understanding and interaction between employees, and form their loyalty to the employer company. As a result of interaction of employees, an organizational culture is created, and their positive religious and labor installations will help to create a productive environment. Managing of cultural diversity within one organization requires thespecial training for managers, so they can meet with different cultures and understand them well. Therefore, it is important to include in the students’ education program a block of cultural disciplines, among which there should be a religious study.
Keywords: religiosity, migration, organization, managing of cultural diversity.
O. A. Tymchyk Religiosity as a factor of cross-cultural management
S. Gapochenko, M. Gutnyk, V. Sklyar, S. Tkachenko The organization of educational process and the teaching staff of the Kharkov Institute of Technology at the end of XIX th - at the beginning of XX th centuries
https://doi.org/10.31174/SEND-HS2018-156VI26-13
Abstract. The process of formation of the Kharkov Practical Technological Institute at the end is revealed XIX century. The peculiarities of the organization of the educational process are singled out, attention is focused on the organic combination of the research and teaching activities of the teaching staff of the KhTI.
Keywords: higher technical education, educational process, natural and technical sciences, professor, teaching staff, Kharkov Institute of Technology.
S. Gapochenko, M. Gutnyk, V. Sklyar, S. Tkachenko The organization of educational process and the teaching staff of the Kharkov Institute of Technology at the end of XIX th – at the beginning of XX th centuries
I. V. Diachuk Conceptual approaches to the formation and implementation of the marketing strategy of the higher educational establishment development in the conditions of integration into the European educational space
https://doi.org/10.31174/SEND-HS2018-156VI26-14
Annotation. The article deals with the issues of the development of the higher education system in Ukraine taking into account the integration vector into the European educational space. The author has offered the concept for the formation and implementation of a marketing strategy for the development of a higher educational institution in conditions of integration into the European educational space, the components of which are the determining of the goal, principles and priorities of the strategic development of a higher educational institution, the structure of its development. For effective implementation of the offered strategy, the author has identified marketing tools, as well as factors influencing the efficiency of this process. The efficiency evaluation methods of this strategy have been also suggested.
Keywords: higher education, educational space, Bologna process, integration, concept, marketing strategy, higher education institution, strategy principles, priorities, efficiency of strategy implementation, methods of evaluation of efficiency.
I. V. Diachuk Conceptual approaches to the formation and implementation of the marketing strategy of the higher educational establishment development in the conditions of integration into the European educational space
I. V. Halimovskaya The role of tourism in the transformation of international and intercultural relations between Ukraine and Western European countries in the conditions of eurointegration
https://doi.org/10.31174/SEND-HS2018-156VI26-15
Abstract. The article reveals the importance of tourism as a factor of eurointegration of Ukraine. It is substantiated that an important component of tourism, besides economic, is intercultural communication, which provides direct communication of participants in tourism activities. A significant potential of our state in establishing communication with European countries is revealed through the intensification and growth of tourist flows. The cultural factor is definitely one of the priorities in the European integration processes of Ukraine. Mastering the European cultural heritage along with the popularization of Ukrainian culture is an effective means of eurointegration of our country. Considering the desire of Ukrainian society to join the European Union, the outlined tendencies will only be intensified. It is established that the introduction of European norms and standards in tourism will contribute to the formation of a European cultural identity. Therefore, these problems should obtain a special place in Ukraine’s foreign policy.
Keywords: tourism, eurointegration, the European Union, culture, communication, international and intercultural relations.
I. V. Halimovskaya The role of tourism in the transformation of international and intercultural relations between Ukraine and Western European countries in the conditions of eurointegration
K. Y. Ishcheikin Implementation and functioning of participatory budgeting in Ukraine
https://doi.org/10.31174/SEND-HS2018-156VI26-16
Abstract. The national practice of implementation of the participatory budgeting, which began in 2015, has been characterized and its correspondence to the “public consultation” model is estimated. Such key characteristics of the regulations participatory budgeting in Ukrainian cities as a definition, duration, allocated fund, organizational structure, stages of implementation, requirements for authors and projects, voting and counting of votes, and assistance from international organizations, are analyzed. The following main disadvantages of the domestic model of participatory budgeting as a reduction of citizens’ participation to voting for projects, a small amount of financing (on average 1%), the use of an administrative pressure, and a closed nature – the limitation of citizens participation through a number of barriers for discussing budget issues, are highlighted and considered.
Keywords: participatory budgeting, democracy, local government, consultation, transparency, accountability.
K. Y. Ishcheikin Implementation and functioning of participatory budgeting in Ukraine
M. O. Kitsa, I. N. Mudra Features of entertainment content on television on the example of STB
https://doi.org/10.31174/SEND-HS2018-156VI26-17
Abstract. The theoretical features of entertainment are investigated in the article. The differences between these phenomena and scientific knowledge are considered. The techniques that are used to mislead the audience and misinform with the help of the substitution of pseudoscientific scientific knowledge are singled out. A study was conducted to determine the level of audience confidence in TV shows, which are based on pseudo-scientific facts. Recommendations are offered to TV channels regarding to the warning of viewers about the methods of cognition used in individual TV shows.
Keywords: entertainment, television, trust, spectators.
M. O. Kitsa, I. N. Mudra Features of entertainment content on television on the example of STB
Yu. Koval Pylyp Kapelhorodskyi’s journalism in the literary critique evaluation of the ХХ century
https://doi.org/10.31174/SEND-HS2018-156VI26-18
Abstract. The author’s journalistic work has been investigated in the article from the point of view of the literary-critical evaluation of the XX century. The scientific methods of theoretical and empirical levels have been used to achieve the goal. It has been determined, in particular, that materials in the periodicals focus on socio-political factors of the artist’s ideology formation, and also on the relevance and social significance of his works. The researchers of P. Kapelhorodskyi’s creation talk about the revolutionary nature and sharp sarcasm of his journalistic works, which had a significant influence on socio-communicative processes in the Ukrainian state of the first half of the XX century.
Keywords: journalism, press, Pylyp Kapelhorodskyi, memoirs, critique.
Yu. Koval Pylyp Kapelhorodskyi’s journalism in the literary critique evaluation of the ХХ century
O. O. Porpulit The phenomenon of «open letter» in the perspective of the formation of «hurried culture»
https://doi.org/10.31174/SEND-HS2018-156VI26-19
Abstract. The scientific research identifies certain tendencies and patterns of «open letters»; the predisposition of social networking actors to choose the least costly ways of demonstrating personal civic engagement and public initiative is emphasized.
Keywords: open letter, epistolary-media texts, Facebook, «hurried culture», imitation of public initiative.
O. O. Porpulit The phenomenon of «open letter» in the perspective of the formation of «hurried culture»
P. Verbytskyy Assessment of content and typological features of materials on criminal issues in the Ukrainian media by future lawyers
https://doi.org/10.31174/SEND-HS2018-156VI26-20
Annotation. The key content and organizational aspects of coverage of criminal issues by mass media of Ukraine are considered at both the local and national level. Through the prism of the interim results of the sociological survey “Attitudes of students and cadets of Lviv State University of Internal Affairs to coverage in the media of criminal issues”, which is carried out by the author, the main problems of this subject and the level of perception or rejection by the audience of key media outlets are identified.
Keywords: audience, influence, content, crime, lawyer, perception.
P. Verbytskyy Assessment of content and typological features of materials on criminal issues in the Ukrainian media by future lawyers
O. P. Zhelay Information and analytical support as an important direction in the development of library electronic services (on the exam- ple of the activity of analytical units of the V.I. Vernadsky National Library of Ukraine)
https://doi.org/10.31174/SEND-HS2018-156VI26-21
Abstract. The article deals with the experience of the analytical units of the NBU on informational and analytical support as a target group of customers – state authorities and the general public of library users. The emphasis is placed on the importance of diversifying the library electronic service for operative scientific and intellectual transfer and providing information and public queries in the most actual and demanded electronic, digital form.
Keywords: National Library of Ukraine. V. Vernadsky, informational and analytical work, library electronic service, electronic analytical library products and services.
O. P. Zhelay Information and analytical support as an important direction in the development of library electronic services (on the exam- ple of the activity of analytical units of the V.I. Vernadsky National Library of Ukraine)
N. M. Kolyada, I. V. Albul, V. P. Isachenko, N. V. Levchenko The image of the head of the establishment of the social sphere as an effective control
https://doi.org/10.31174/SEND-HS2018-156VI26-22
Abstract. The article describes the concept of “the image of the head of the social sphere”, the role and importance of the image of the manager in the organization, the algorithm of creation of a favorable and positive image and the ways of its formation are presented, taking into account the criteria for assessing the psychological climate in the team, PR-methods of creating image with the help of the media.
Keywords: image, manager, social sphere.
N. M. Kolyada, I. V. Albul, V. P. Isachenko, N. V. Levchenko The image of the head of the establishment of the social sphere as an effective control
O. G. Leshchenko The role of foster care in maintaining of a biological family
https://doi.org/10.31174/SEND-HS2018-156VI26-23
Abstract. The article highlights the features of foster care for families who find themselves in difficult situations, which is one of the innovative form of arranging of children-orphans and children deprived parental care. This article presents the definition, principles, features of work of foster parents with a biological family of a child. It has been analyzed the Ukrainian legal documents about the functioning of foster families and social support of biological families in difficult life circumstances.
Keywords: foster care, vulnerability of family, family in difficult life circumstances, social orphanhood, foster parents.
O. G. Leshchenko The role of foster care in maintaining of a biological family
A. Lytovchenko, O. Muradyan The destruction of political space: the case of Ukraine, 2014
https://doi.org/10.31174/SEND-HS2018-156VI26-24
Abstract. To overcome the metaphoricality of the term “political space” that is an actual for political sociology, the concept that is pointed by this metaphorical term, is being criticized. The derivative metaphor “destruction of political space” is used to analyze the Ukraine crisis. A retrospective analysis of the preconditions of the crisis and events that resulted in the change of power in 2014 shows that the derivative metaphor can effectively work in political sociology in the study of macro-political processes.
Keywords: the destruction of political space, the Ukrainian crisis, the normative concentration zones, cleavage, divided society.
A. Lytovchenko, O. Muradyan The destruction of political space: the case of Ukraine, 2014
