Science and Education a New Dimension
Iss. 261. 2021.
L. A. Bernat Photo in the context of digital design technologies
https://doi.org/10.31174/SEND-HS2021-261IX48-01
Abstract. The state of modern problems of design development, especially in the context of visual realities, is associated with the general situation of globalization and the integrative and disintegrative processes taking place in society. In particular, it can be pointed out that the entire context of digital and the entire aesthetics of photo technologies is focused on the visual product of design, resonating with the problems of cultural values formed within the framework of fierce competition, alternative strategies of globalization configurations of interaction of cultural practices. Photography as an ontological reality, from which modern visual media constellations arise, is the most important resource that needs to be understood within the framework of digital design technologies as a cultural integrity.
Keywords: culture, media culture, photo, photo design, photomontage.
L. A. Bernat Photo in the context of digital design technologies
I. Syzonenko the creative heritage of the Polish artist Stanislav Zhukovsky in the museums of Poland and Ukraine
https://doi.org/10.31174/SEND-HS2021-261IX48-02
Abstract In modern Poland, the name of Stanislav Zhukovsky is known to a narrow circle of specialists and art historians. The purpose of this study was to rediscover the work of S. Zhukovsky for a wide range of art lovers, to familiarize specialists and museum workers with the artist’s collections both in Poland and in Ukraine, to analyze the artist’s best works to assess his creative heritage and include it in a number of high achievements of Polish landscape painting late 19th and early 20th centuries.
Keywords: Polish artist Stanislav Zhukovsky, painting at auction, art criticism, series of landscapes, museum.
I. Syzonenko he creative heritage of the Polish artist Stanislav Zhukovsky in the museums of Poland and Ukraine
V. V. Yakuba Narratives of historical memory - distribution line in conflict between ukraine and russia
https://doi.org/10.31174/SEND-HS2021-261IX48-03
Abstract. The article examines the phenomenon of historical memory. Memory is considered as a tool for deconstructing history. In Ukraine, the process of formation of historical memory is included in the process of formation of historical consciousness and unfolds in the conditions of confrontation of alternative historical discourses. Historical memory is considered through the prism of an interdisciplinary approach. An axiological emphasis is made in the analysis of the discourse of historical memory. Peculiarities of manipulating collective memory as a means of manipulating human consciousness are described. The process of deconstruction of the only Soviet historical narrative after Ukraine’s independence is considered. The confrontation between the Russian “politics of memory” and the Ukrainian national invariant is described. The relationship between the expansion of Russian memory policy and the reduction of differ- ences in the modes of functioning and mechanisms of ideologizing historical memory in Russia and Ukraine was established on the example of the existing difference between the Russian and Ukrainian regimes of memory of the Second World War. The author emphasizes the differences in views on the Ukrainian Insurgent Army, a nationalist military organization of the 1940s and early 1950s.
Keywords: historical memory, collective memory, historical consciousness, narrative of historical memory, expansion.
V. V. Yakuba Narratives of historical memory – distribution line in conflict between ukraine and russia
T. S. Mostipan The concept of broadcasting on the subject of minority groups on public television: the implementation status
https://doi.org/10.31174/SEND-HS2021-261IX48-03a
Abstract. Aspects of implementation of the Concept of Broadcast on Minority Groups of the Public Broadcasting Company of Ukraine on the example of the Transcarpathian Regional Directorate of Public Broadcaster have been studied. The peculiarities of TV programmes made to meet the information needs of the minorities living in the Transcarpathian region are considered. The topics, duration and regularity of these TV projects are described. The level of fulfillment of the requirements for broadcasting established by the Concept for the Hungarian, Romanian, Roma, Ruthenian, Slovak and German ethnic communities of Transcarpathia has been identified.
Keywords: Public broadcasting, minority groups, regional television, Transcarpathia.
T. S. Mostipan The concept of broadcasting on the subject of minority groups on public television: the implementation status
P. N. Donets A place where worlds are born: on the 30th anniversary of “Metaverse” by Neal Stephenson
https://doi.org/10.31174/SEND-HS2021-261IX48-04a
Abstract. The recent announcement by Meta (the company formerly known as Facebook) that it departs from the social media platforms development to creating a “Metaverse”, caused a sensation in the media. There is an increasing number of publications speculating on the nature of this phenomenon, large companies announce similar projects one by one, investors eye the promising hightech trend, the Silicon Valley experts predict the revolution, similar to the emergence of smartphones, while the alarmists warn about the end of the reality we know. We hear frequent comparisons with the “Matrix” and other cyberfiction, especially with “Snow Crash”, a science fiction novel written by American author Neal Stephenson, where this term was first coined. Against this backdrop, it seems relevant to consider this book from a linguistic point of view, especially given the fact that its plot is based on theories from the realm of neurolinguistics.
Keywords: virtual reality, cyberpunk, cyberspace, science fiction, postcyberpunk, transhumanism, tropes, figures of speech.
P. N. Donets A place where worlds are born: on the 30th anniversary of “Metaverse” by Neal Stephenson
O. O. Honcharova, I. V. Kovalchuk Lexical and syntactic characteristics of Josephine March’s language personality in “Little women” by Louisa May Alcott
https://doi.org/10.31174/SEND-HS2021-261IX48-04
Abstract. The article looks at lexical and syntactic characteristics of Josephine (Joe) March’s speech behavior, who embodies the language personality of the American writer in the XIX century. The standard features of her idiostyle at the lexical and syntactic levels are analysed, a list of typical lexical items and syntactic constructions is presented, and common morphological and syntactic characteristics of her speech behavior are described. The research shows that the lexical level of Joe’s idiosyncrasy is characterized by the use of vocabulary in obsolete meanings, the use of lexical units belonging to the professional vocabulary of writers, and the use of euphemisms. In terms of the syntactic level the analysis shows the wide use of complex sentences, and allows us to identify syntactic structures that reflect the individual emotionality of this fictional character.
Keywords: language personality, idiostyle, emotionally-marked vocabulary, negative constructions.
O. O. Honcharova, I. V. Kovalchuk Lexical and syntactic characteristics of Josephine March’s language personality in “Little women” by Louisa May Alcott
T. O. Soloviova Modification process in the semantic and value structure of political precedent phenomena from modern Ukrainian-speaking discourse
https://doi.org/10.31174/SEND-HS2021-261IX48-05
Abstract. The article is devoted to investigation of transformation process, which takes place in the semantic and value structure of precedent phenomena. These precedent units realize in modern Ukrainian-speaking political discourse. The source of explored precedent phenomenon also is politic and they are belonged to different types. The paper is represented analysis and comparison of semantic and value load of some units-examples, that were transformed. Kinds of such semantic transformation were separated and described.
Keywords: precedent phenomenon, precedent name, precedent expression, precedent situation, precedent text, modification of the semantic and value load, political discourse.
T. O. Soloviova Modification process in the semantic and value structure of political precedent phenomena from modern Ukrainian-speaking discourse
V. Sotnykova Shakespeare's intertext in the poetic work of Volodymyr Bazylevskyi
https://doi.org/10.31174/SEND-HS2021-261IX48-06
The article analyzes Shakespeare’s intertext in the poetic work of Volodymyr Bazylevskyi. The main features of the author’s interpretation of Shakespeare`s image as a precedent figure, which plays a unique role in creating a poetic picture of the world of the Ukrainian poet, are determined. It is investigated that the main source of Shakespeare’s intertext in the work of V. Bazylevskyi is the tragedy “Hamlet”, the lyrical hero of which, the Prince of Denmark, is comprehended and reinterpreted in the texts of the modern author. The tradition of Ukrainian poets’ appeal to the text of Shakespeare’s tragedy is analyzed, the main features of Hamlet in the poem of modernist M. Bazhan and the transformation of this tradition from the late 60’s to the present on the basis of V. Bazylevskyi’s works are determined.
Keywords: Volodymyr Bazylevskyi, William Shakespeare, intertextuality, Hamlet, transformation of the lyrical hero.
V. Sotnykova Shakespeare’s intertext in the poetic work of Volodymyr Bazylevskyi
T. M. Kolodko Efficacy of using mobile devices in education process
https://doi.org/10.31174/SEND-HS2021-261IX48-07
Abstract. This paper presents different approaches of using mobile devices in education, the general perception of continuity between the use of fixed and mobile tools. A key theme of m-learning that mobility does not refer only, or even primarily, to devices, but to learners is outlined in the article. The findings are organized around research questions and there appeared five main themes: 1) different approaches in education; 2) when the devices are mobile; 3) when the learners are mobile; 4) when the learning experience is mobile; and 5) how to teach language with mobile devices. So considering sufficient teachers’ preparation and studentsoriented pedagogical formation processes, an efficacy of using mobile devices in education is claimed to be adopted in all higher educational institutions.
Keywords: efficacy, mobile devices, learners, learning experience, approach, digital tools.
T. M. Kolodko Efficacy of using mobile devices in education process
N. V. Moiseyenko Creativity and Innovation: Basic Concepts and Approaches in Teaching English
https://doi.org/10.31174/SEND-HS2021-261IX48-08
Abstract. It is generally believed that creativity enhances innovative activities. However, empirical research regarding the impact of creativity on innovation, although positive, has produced a wide range of results. It is obvious that children learn differently based on individual strengths and preferences and that social and emotional learning plays a fundamental role in academic achievement. A strong positive relationship is found between creativity and innovation, especially at the individual level. Today learning can be more accessible and more personalized than ever before. Computational modeling has been applied to a number of areas of social creativi- ty and has the potential to contribute to our understanding of creativity. Creativity goes hand in hand with innovation. And there is no innovation without creativity. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity means the introduction of a new idea, solution, process, or product. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms.
Keywords: creativity, problem-based learning, digital game, web-based element, blended learning approach.
N. V. Moiseyenko Creativity and Innovation: Basic Concepts and Approaches in Teaching English
I. V. Myhovych Regional development strategy as a perspective means to enhance the quality of vocational education services: the empirical analysis for eastern Ukraine (Donetsk oblast case)
https://doi.org/10.31174/SEND-HS2021-261IX48-08a
Abstract. The paper presents the results of the case study of the process of regional development strategy elaboration in the sector of vocational education (Donetsk Oblast case, eastern part of Ukraine). As the result of the study it has been pointed out that the reforming of vocational education initiated by the Ministry of Education and Science of Ukraine has influenced not only prospects of development of vocational educational sphere in the country, but also the application of new strategies by institutions in the context of their positioning (with particular emphasis on the quality of educational services). The study provides a number of practical recommendations that can be considered as an initial mechanism for monitoring the needs of the regional labor market, providing professional training based on information on the approximate number of workers of different professions needed by regional employers to provide a basis to confirm the allocation of funds from the state (regional) budget, etc. The recommendations provided create the ground for successful functioning and development of the professional training system in the region in the direction of modernization of its basic structural elements in order to improve quality in the face of increasing labor market needs.
Keywords: Vocational Education, Vocational Educational Institution, Regional Strategy, Labor Market, Dual Form of Study.
I. V. Myhovych Regional development strategy as a perspective means to enhance the quality of vocational education services: the empirical analysis for eastern Ukraine (Donetsk oblast case)
E. V. Shcherbenko Identity crises as a factor of development of modern Ukrainian politeia. Paradigmatic dimension
https://doi.org/10.31174/SEND-HS2021-261IX48-09
Abstract. The article considers the identity crises of Ukrainian society in the context of democratic transition, and the achieving political inclusion is seen as a key factor in paradigmatic dimension in this analysis. One of the main aspects of this process is recognizing and overcoming the trauma of ambiguous Soviet modernization experiment that is continued impact of Ukrainian national agenda. The Maidan phenomenon is shown as a special power game that ensures the re-establishment of inclusive dimension of Ukrainian politeia on the path to European integration.
Keywords: Identity crises, Maidan, political inclusion, power games.
E. V. Shcherbenko Identity crises as a factor of development of modern Ukrainian politeia. Paradigmatic dimension
M. V. Avramenko Relationships between psychological indicators of occupational stress of trade entrepreneurs
https://doi.org/10.31174/SEND-HS2021-261IX48-10
Abstract. The article highlights the most pronounced direct and inverse correlations obtained by all variables of methods aimed at identifying direct and indirect manifestations of occupational stress of the subjects. The most significant direct feedback were the indicators of the method “Comprehensive assessment of stress”. This made it possible to determine the relationship between the indicators of this technique and the variables of indirect indicators of occupational stress techniques, namely: “The Sixteen Personality Factor Questionnaire (Cattell)”; “Motives of entrepreneurship”; “Adaptive mobility”; “The predominant type of relationship with people (T. Leary)”; “Overcoming stress”; and “Volitional self-regulation”.
Keywords: relationships; entrepreneurs; psychological indicators; correlation; occupational stress.
M. V. Avramenko Relationships between psychological indicators of occupational stress of trade entrepreneurs
O. Vakhovska, F. Jusuk Image-driven interpretations in professional communicative mediation: Bringing translation and psychotherapy together
https://doi.org/10.31174/SEND-HS2021-261IX48-11
Abstract. This paper focuses on the nature of interpretations in translation and in psychotherapy and shows that these forms of profes- sional communicative mediation, though otherwise distinct, are similar in terms of this nature. This paper treats interpretations as creative acts of giving a meaning to a sign and assumes that interpretations are driven by mental images that derive from the represen- tational content of the human mind. Image-driven interpretations take the crucial role in professional communicative mediation. In translation, this is mediation across cultures; in psychotherapy, this is mediation across the conscious and the unconscious minds. Whereas mental images are inherently conscious, their psychological precondition is in the unconscious mind. This paper moves on to explore psychotherapeutic dream interpretation because dreams make the interface between the conscious and the unconscious inter- pretive minds. Dreams as dream images and dream reports need a mediator to interpret their content. The image-driven nature of dream interpretations makes a psychotherapist’s mediating job similar to that of a translator: a good translator uses words to ‘draw’ images in the mind; a good psychotherapist does the same. This paper interprets names for translation offered in the translation studies domain and via an etymological analysis arrives at the primary images that motivated these names. Interpretations in translation are shown to capture the spirit of the content and transfer this spirit cross-culturally via words in the source and target languages. This paper continues to discuss the role of image thinking in the evolution of human communication. The perspective on communication that this paper takes proposes a role for translation among the imperatives of evolutionary survival.
Keywords: communication with words, image-driven interpretations, interpretations in translation, mental image, professional communicative mediation, psychotherapeutic dream interpretation, translation.
O. Vakhovska, F. Jusuk Image-driven interpretations in professional communicative mediation: Bringing translation and psychotherapy together
N. Haidur, O. Mitchuk The Concept of «Communication» in the System of Social Communications
https://doi.org/10.31174/SEND-HS2021-261IX48-12
Abstract. The article examines the formation and transformation of the semantics of journalism in it connection with the social system of society, as well as a possible change in the concept. Journalism with links to social events unforeseen. Based on theory social systems suggests that terms and concepts «Journalism» or «journalist» is based on changing concepts or differ in time within their semantic constructions. Emphasis is placed on because the semantics of journalism provide an accurate assessment of the current state of professional social communications.
Keywords: auto poetics, journalism, content, semantics, social communications, governance.
N. Haidur, O. Mitchuk The Concept of «Communication» in the System of Social Communications
D. Haramurza, O. Mitchuk Features of Publicist Materials of Contemporary Ukrainian Online Publications
https://doi.org/10.31174/SEND-HS2021-261IX48-13
Abstract. The article analyzes modern Ukrainian publicist, which is actively developing and functioning in the system of modern social communications, within the latest information technologies and actively uses the opportunities of new media to achieve their goals and objectives. The main means of realization of these tasks are publicist materials, which are designed not only to reflect the current state of literary-critical thought, but also to influence the formation of readers’ preferences and quality literary content.
Keywords: publicism, social communications, new media, publicist materials.
D. Haramurza, O. Mitchuk Features of Publicist Materials of Contemporary Ukrainian Online Publications
O. D. Kovalova Semantic aspects of the concept of the Ukrainian book in the conditions of modern reading culture
https://doi.org/10.31174/SEND-HS2021-261IX48-14
Abstract. The article considers the state of the readership culture in Ukraine and the problem of the determinism of book concepts by the readership culture; on the basis of empirical data, conceptual interpretations of the book among Ukrainian readers have been established. The reading concept of the modern Ukrainian book is multidimensional and generated from such semantic aspects: 1) the book is the representative of knowledge; 2) the book is the source of emotions and moods; 3) the book is an instrument of power struggle; 4) the book is a cause of the formation of values.
Keywords: book, concept, reading, book reading concept, readership culture.
O. D. Kovalova Semantic aspects of the concept of the Ukrainian book in the conditions of modern reading culture
E. Kryvka, O. Mitchuk Genre form of the guide as an element of network travel text
https://doi.org/10.31174/SEND-HS2021-261IX48-15
Abstract. Cultural communication, which is an effective connecting element in society is researched. It is found out that the processes of socialization and individual cultural interactions require further study and this, firstly, promotes a comfortable environment for interaction and expansion of cultures, and secondly, mutual understanding and mutual recognition of them in the modern world. It is considered that the main mechanism of the existence and development of society is cultural communication. Exactly it controls the possibility of forming cultural ties, managing common people’s livelihoods, accumulation and transfer of experience. Culture, as well as communication, can be defined as a combination of natural and artificial signs (languages, symbols, images), through which the conservation, accumulation and transfer from generation to generation of accumulation personnel is transformed into new ideas, dis- coveries, deeds, which form the social memory and affect the future organization of cultures.
Keywords: guidebook, travelogue, cultural communication, art journalism, network.
E. Kryvka, O. Mitchuk Genre form of the guide as an element of network travel text
M. V. Sadivnycha Adaptation of the content of franchise magazines for women to the needs of the Ukrainian media market (on the example of "Cos- mopolitan Ukraine")
https://doi.org/10.31174/SEND-HS2021-261IX48-16
Abstract. The article considers the peculiarities of the adaptation of Cosmopolitan Ukraine magazine to the Ukrainian consumer’s information needs. With the help of content analysis, the ratio of materials devoted to Western and Ukrainian realities has been established, as well as part of the content of Cosmopolitan Ukraine magazine, created by Ukrainian journalists. It is determined that the thematic focus of the magazine is mostly devoted to Western trends, although there is a tendency to increase the materials covering Ukrainian realities.
Keywords: franchise editions, content, “Cosmopolitan Ukraine”, media markets, adaptation, content analysis.
M. V. Sadivnycha Adaptation of the content of franchise magazines for women to the needs of the Ukrainian media market (on the example of “Cosmopolitan Ukraine”)
