Science and Education a New Dimension

Online version ISSN 2308-1996

Printed version ISSN 2308-5258

Science and Education a New Dimension

Iss. 237. 2020.

Ya. V. Bondarchuk Display of the stages of the spiritual evolution of mankind in cosmic cycles of precession

https://doi.org/10.31174/SEND-HS2020-237VIII41-01 

Abstract. A hypothesis is considered about the reflection of the main religious  -worldviews ideas of a particular historical period in the characteristic of the dominant sign of the zodiac in thise period, in which, due to precession for 2,150 years, there is the point of intersection of the ecliptic and the equator (the point of vernal equinox). Based on the analysis of artifacts, the author juxtaposes the main religious cults of different historical periods from the Paleolithic to the beginning of the new era  with the semantic characteristics of dominant in these historical periods the signs, of the 12-member zodiacal circle, adopted in modern astronomy. Arguments are offered in favor of a positive solution to this problem. 

Keywords: religious – worldview ideas, spiritual evolution, zodiacal signs, art of the ancient world, cosmic cycles of precession. 

Ya. V. Bondarchuk Display of the stages of the spiritual evolution of mankind in cosmic cycles of precession

R. I. Mukmeneva Yevhen adamtsevych – a representative of folk professionalism of kobzar art

https://doi.org/10.31174/SEND-HS2020-237VIII41-02 

Abstract. The article considers the creative path of bandura player Ye. O. Adamtsevych. It characterizes performing activity of the master by types of bandura art and analyzes the repertoire. The article highlights achievements of the bandura artist’s artistic and educational activity. The author defines the role and significance of the contribution of Ye. O. Adamtsevych on collecting, propagating and preserving works of folk bandura art. The process of formation of a new type of professional kobzar is shown. 

Keywords: concert, bandura, repertoire, bandura band, kobzar, genre, style. 

R. I. Mukmeneva Yevhen adamtsevych – a representative of folk professionalism of kobzar art

O. Nosovets, L. Voloshchuk Scientific and methodological approach to the evaluation system elements formation of the innovative activities results of industrial enterprises

https://doi.org/10.31174/SEND-HS2020-237VIII41-03 

Abstract. In the scientific article a number of indicators of the existing analytical tools of identified and indirect connection with the leading concepts of innovative science at different levels of economic structure for the feasibility of application in evaluating the innovative activities results are researched. Their content load is revealed and the content characteristics are specified, the interpretation limits of separate indicators of the innovation sphere analysis are expanded and the mutual influence on interrelations in retransmission of their functional use on the innovation activities results is substantiated. In particular, the definition of the innovation validity indicator is presented and introduced into the innovation activity in general and its results evaluation system. The attribution indicators are accomplished to different analysis groups according to the variety of the aspect features objects differentiation of their evaluation in the context of the existing analytical tools overlapping on the innovation field results. Based on the identified features and contexts of the studied indicators, a graphical qualitative assessment model of the innovation activities results of industrial enterprises is built in the gradual intermediate results separation by the innovation process stages as the evaluation system element of the innovation commercialization results at micro-, meso- and macro levels. The con- structed graphic model on the qualitative estimation indicators basis of a various innovative activities aspects is defined as a precondition for the subsequent derivation of the corresponding integral indicator. 

Keywords: innovatoriness, innovativeness, innovative receptivity, innovative disposition, innovative culture, innovative capacity, innovative space. 

O. Nosovets, L. Voloshchuk Scientific and methodological approach to the evaluation system elements formation of the innovative activities results of industrial enterprises

Y. L. Platmir Ukrainian intelligentsia of the Naddniprianschyna of the late imperial period: historiography of the problem

https://doi.org/10.31174/SEND-HS2020-237VIII41-04 

Abstract. The article is analysis historiography of the late nineteenth – early decades of the twentieth century. Here the author includes the works of contemporaries on the history of the modern Ukrainian nation and the role of the intellectuals and peasants in it. This study examines the work of prominent Ukrainian socio-political figures, historians, ethnographers on this topic; their contribution to the study of the relationship between intellectuals and the peasantry, the «city-village» conflict, etc. are understood. 

Keywords: intelligentsia, Naddniprianschyna, vision, historiography, peasantry. 

Y. L. Platmir Ukrainian intelligentsia of the Naddniprianschyna of the late imperial period: historiography of the problem

M. Lohvinenko, I. Kordunian Types of mediation: how to choose the best mediation format? 

https://doi.org/10.31174/SEND-HS2020-237VIII41-05 

Abstract. In this article mediation was classified according to various criteria, in particular, depending on the style of the process and depending on the content of the dispute. As a result, it was determined that according to the criterion of “style of the process” mediation can be Facilitative, Court-Mandated Mediation, Evaluative, Transformative, E-mediation and Mediation-Arbitration. According to the criterion of “content of the dispute”, mediation can be Commercial, Workplace Mediation, Family Mediation, Sports Mediation, Political, and others. The peculiarities of each type of mediation were identified and analyzed, its advantages were highlighted.  

Keywords: mediation, mediator, negotiations, parties to the dispute, interests of the parties.  

M. Lohvinenko, I. Kordunian Types of mediation: how to choose the best mediation format? 

A. V. Pohorilenko Approaches to solving the problem of terminological inconsistency in the field of e-commerce

https://doi.org/10.31174/SEND-HS2020-237VIII41-06 

Abstract. Despite the long period of development of e-commerce, there is still no single approach to understanding of e-commerce. This  article  discusses  the  main  approaches  to  defining  the  relevant  concept.  Through  semantic  analysis,  it  was  concluded  that  e- commerce is a special type of commercial activity, which, in turn, has already received terminological certainty and unity of opinions on the main features. It was proposed to define e-commerce through the generic concept of commercial activity, which, in the author’s opinion, may help to consolidate opinions on the essence of e-commerce in the future. 

Keywords: e-commerce; terminological inconsistency; commercial activity; electronic transactions; economy. 

A. V. Pohorilenko Approaches to solving the problem of terminological inconsistency in the field of e-commerce

A. Goloborodko, T. Nosova Features of Contemporary E-learning Development in the Digitalization Era

https://doi.org/10.31174/SEND-HS2020-237VIII41-07 

Abstract. The article conducts research on the e-learning features, trends and directions that is stimulated by the modern globalization processes and digital economy intensification. The difference between distance and e-learning is given, as well as the most popular online learning platforms are systematized. 

Keywords: E-learning, distance learning, digitalization, online learning platforms.  

A. Goloborodko, T. Nosova  Features of Contemporary E-learning Development in the Digitalization Era 

E. A. Naumkina, S. V. Sumchenko Co-evolution of Society and Nature: Transformation of Cognitive Models

https://doi.org/10.31174/SEND-HS2020-237VIII41-08 

Abstract. The article presents a philosophical and methodological analysis of the formation and change of cognitive models of understanding the phenomenon of co-evolution of society and nature. Attention is focused on the theoretical and methodological possibilities of the modern model of studying this phenomenon – synergetic. 

Keywords:  co-evolution  of  nature  and  society, an  evolutionary  model,  an  anthropo-ethnological model,  a  noospheric  model, a synergetic model. 

E. A. Naumkina, S. V. Sumchenko Co-evolution of Society and Nature: Transformation of Cognitive Models 

N. Zatsepina Pilgrimage as a promising direction for the development of world tourism

https://doi.org/10.31174/SEND-HS2020-237VIII41-09 

Abstract. This article examines the issues of modern pilgrimage as a promising direction for the development of world tourism. The main trends in the development of the pilgrimage movement in the context of globalization processes have been identified. The main functions of the pilgrimage are analyzed, with the help of which the spiritual needs of a person are satisfied, the main motives for choosing pilgrimage tours are determined. A comparative  characterization of pilgrimage as a type of religious tourism was carried out, its features and value characteristics were determined. 

Keywords: pilgrimage, religious tourism, religious culture, religious monuments, spiritual need, value orientations.  

N. Zatsepina Pilgrimage as a promising direction for the development of world tourism 

K. Donchenko The principle of "openness" in the activities of local governments as a component of public policy (on the example of Poltava City Council)

https://doi.org/10.31174/SEND-HS2020-237VIII41-10 

Abstract.  The  article  analyzes  the  principle  of  “openness”  in  the  activities  of  local  governments.  Approaches  to  the  concept  of “openness” in public pol icy are shown. Underlined two components of “openness” – free access of stakeholders to information and citizen participation in public policy. The example of Poltava City Council shows that in the period of 2014-2018 there is a gradual increase in the “openness” of local governments. 

Keywords: public policy, openness, access to information, public participation, Public index of local self-government. 

K. Donchenko The principle of “openness” in the activities of local governments as a component of public policy (on the example of Poltava City Council)

Kh. Astaptseva Genre palette of fashion journalism through a retrospective review (based on the materials of Lviv women's press of the third decade of the 20th century)

https://doi.org/10.31174/SEND-HS2020-237VIII41-12 

The purpose of the article is to give information about the genres of fashion publications printed in Lviv women’s magazines of the third decade of the 20th century: Zhinoche dilo: Bezplatnyj dodatok do «Dila» [Women’s Deed: Free application to Daily newspaper ”  The  Deed”]  (1912);  “Nova  Khata”  [“The  New  Home”]  (1925-1939);  Dvotyzhnevyk  “Zhinka”[Biweekly  magazine  “Woman”] (1935-1939); Zhinochyj gholos [The Women’s Voice: A Journal of Ukrainian Working Women] (1936-1939). The Galician interwar fashion show reviews used to be ecxiting phenomenon that we need now to reintegrate into the modern Ukrainian media space. 

Keywords: fashion journalism, fashion, genres of journalism, women’s press.  

Kh. Astaptseva Genre palette of fashion journalism through a retrospective review (based on the materials of Lviv women’s press of the third decade of the 20th century)

R. Yu. Moskotina, M. V. S. Sydorov Structural holes and information spread in the network

https://doi.org/10.31174/SEND-HS2020-237VIII41-13 

Abstract. The article presents a study in order to find out how the presence/absence of structural holes in the network influence to the effectiveness of information spread. The study shows that the effectiveness of information spread does not increase with increasing of a number of structural holes in the network. But deleting or adding ties may produce an inequality in the positions of agents in the network. It reduces the effectiveness of information spread in comparison with networks where agents occupy the same positions. 

Keywords: information spread, structural holes, agents, network. 

R. Yu. Moskotina, M. V. S. Sydorov Structural holes and information spread in the network

M. Naumova Types of social platforms’ expansion in the Ukrainian landscape

https://doi.org/10.31174/SEND-HS2020-237VIII41-14 

Abstract. Social networks have become today a central element in the design of the media space and the dominant way of experiencing everyday life. They are no longer only the dominant embodiment of modern internet culture, but fully represent the modern technological mode of social. Based on data from two monitoring studies in 2017 and 2019, the article examines the dynamics of Ukrainians’ preferences regarding major social media platforms and activities. The material also presents the segmentation of social media users by preferences for their use, and the socio-demographic profile of each category of users. 

Keywords: social media, social networking, on-line practices, user-generated content, digital network culture.  

M. Naumova Types of social platforms’ expansion in the Ukrainian landscape

A. Potikha Mass media of political parties as a component of reflecting the political process in Ukraine

https://doi.org/10.31174/SEND-HS2020-237VIII41-15 

Abstract.  The  influence  of  mass  media  of  political  parties  on  the  formation  of  political  sentiments  in  society  is  analyzed.  The experience  of  studying  and  storing  information  of  party  mass  media  for  further  use  in  the  process  of  studying  the  formation  of political systems and the formation of multiparty systems is studied. Emphasis is placed on the peculiarities of the functioning of the mass  media  of  political  parties  in  Ukraine  in  the  period  1991–2019.  Attention  is  drawn  to  the  need  for  a  better  study  of  party publications, systematization, elaboration in the framework of scientific and analytical activities. 

Keywords: Mass media of political parties, study and preservation of party publications. 

A. Potikha Mass media of political parties as a component of reflecting the political process in Ukraine 

O. Muzylov Constructing collective resentment through cinema: Ukrainian context

https://doi.org/10.31174/SEND-HS2020-237VIII41-16 

Annotation. The article examines the construction of collective resentment through films of Ukrainian production that were released from 2014 to 2019. The specificity of the expression of collective resentment in cinematography has been studied, the main plot directions of films, through which it is constructed, have been identified. The techniques by which directors and screenwriters are trying to build a model of relations between characters in the film and how this can affect the real perception of historical events are considered. 

Keywords: collective resentment, collective memory, cinema, trauma, ATO. 

O. Muzylov Constructing collective resentment through cinema: Ukrainian context 

G. A. Adamyan Travel Industry and Its Components

https://doi.org/10.31174/SEND-HS2020-237VIII41-17 

Abstract. In contemporary world tourism plays a role of paramount importance in people’s everyday life, in fact becoming an indispensable component of their activities. Tourism is highly evaluated not only because it avails of enormous possibilities to enjoy one’s time, but also enriches and satiates human knowledge and expands one’s cognition and understanding of the world. Hence, we believe that our attempt to study this long-range and dynamically developing field of world economics is quite justified, for it gives us a chance to obtain a clear cut idea about this unique non material sphere of production, to investigate the peculiar features of effective  functioning of different infrastructures stimulating tourism efficiency and introduce our modest contribution to the development of tourism in Armenia. In the present article, by applying the descriptive method of analysis, the investigation has been carried out along the lines of travel industry and its components, types of tourism and a variety of relevant questions. Different social and cultural factors relevant to the development of tourism have also been considered. Special emphasis is laid on the importance of a reliable transport system as an indispensable constituent of travel industry. 

Keywords:  travel  industry,  types  of  tourism,  reliable  transport  system,  vehicle  transport,  air  transport,  water  transport,  pipeline transport. 

G. A. Adamyan Travel Industry and Its Components