Science and Education a New Dimension
Iss. 192. 2019.
O. S. Khlystun The ecological dimension of ethical and aesthetic as a world-cultural paradigm
https://doi.org/10.31174/SEND-HS2019-192VII32-01
Abstract. The article draws attention to the fact that the metaekological approach reflects the alterglobalization of the intention of cultural cooking. Ecology of culture, ecology of nature, human ecology, ecology aesthetic mark the problem field of cultural transformations in the context of human identity. The question of the ethos of culture on the brink of an ecological catastrophe suggests that no subjectivity is met by a subject-object paradigm, does not satisfy the world-view paradigm as a scholastic palliative of post- totalitarian philosophy within the framework of Marxist understanding of the world as the “essential forces” of man and culture.
Keywords: ethical, aesthetic, ecology of culture, ecology of nature, ecology of man, culturology.
O. S. Khlystun The ecological dimension of ethical and aesthetic as a world-cultural paradigm
In. M. Kovalchuk, Ir. M. Kovalchuk Cultural policy in Latvia: effective ways and means to preserve and promote the intangible cultural heritage
https://doi.org/10.31174/SEND-HS2019-192VII32-02
Abstract. The article is devoted to the study of international experience in the implementation of the Convention for the Safeguarding of Intangible Cultural Heritage. The cultural policy of Latvia on the safeguarding of ICH is considered and successful mechanisms and instruments for the preservation and popularizatio of the cultural heritage are prescribed.
Keywords: Convention, intangible cultural heritage, education, legislation.
In. M. Kovalchuk, Ir. M. Kovalchuk Cultural policy in Latvia: effective ways and means to preserve and promote the intangible cultural heritage
D. Dvoretskyi, V. Zharnikova, O. Sobolieva-Tereshchenko Features of the B2B segment loyalty programs in the high-tech goods market
https://doi.org/10.31174/SEND-HS2019-192VII32-03
Abstract. To date, the customer loyalty in the business-to-business (B2B) has a main role in the development of the wholesale trade, which so far been insufficiently studied. This article is devoted to establishing differences in loyalty programs in the B2B and B2C segments. The discussed the features of B2B segment loyalty programs in the high-tech goods market. The given the author’s vision of the loyalty program formation stages in this market.
Keywords: loyalty, B2B, loyalty program, trade, classification.
D. Dvoretskyi, V. Zharnikova, O. Sobolieva-Tereshchenko Features of the B2B segment loyalty programs in the high-tech goods market
I. O. Ugolkov, M. F. Honchar, O. S. Skybinskyi Analysis of Ukrainian trends of use of Internet technologies in process of marketing interaction with clients of the enterprise
https://doi.org/10.31174/SEND-HS2019-192VII32-04
Abstract. The article is aimed at studying the experience of using various communication tools with the clients of the enterprise by Ukrainian commercial enterprises engaged in the sale of pumping equipment and water filters. The purpose of this study is to analyze the domestic experience of interaction of enterprises with their clients and to identify the main trends of such interaction in the context of Internet marketing tools. The following methods were used for the study: analysis, synthesis, grouping, comparison, generalization, graphic and statistical methods. The patterns were found and the effectiveness of each of the analyzed Internet marketing tools was investigated.
Keywords: marketing interaction with clients, web marketing tools, SEO, PPC, communications.
I. O. Ugolkov, M. F. Honchar, O. S. Skybinskyi Analysis of Ukrainian trends of use of Internet technologies in process of marketing interaction with clients of the enterprise
Y. V. Fursenko Ecclesiological teaching of the Orthodox Church in the worship of the Holy Week
https://doi.org/10.31174/SEND-HS2019-192VII32-05
Abstract. The article is devoted to the study of the gymnographic interpretation of the Orthodox doctrine of the Church in the Divine services of the Holy Week. Contextually, the relevant liturgical texts are identified and understood.
Keywords: Jesus Christ, Church, Holy Week, liturgical texts, chants, troparion.
Y. V. Fursenko Ecclesiological teaching of the Orthodox Church in the worship of the Holy Week
O. Pushonkova The «synthetic» concept of F. Schmitt in a «Cultural Fracture» Context
https://doi.org/10.31174/SEND-HS2019-192VII32-06
Abstract. The article analyzes F. Schmitt’s heritage in the context of epochal cultural changes of the 19th-early 20th century. The «synthetic» concept of F. Schmitt is of particular interest today, when the attention to breakthrough and transitional states of culture. The original ideas of F. Schmitt identified the strategies for the development of museology, art studies and psychological and pedagogical thought of the 20th century, formed the installation to study the «evolution of vision», based on the logic of the for- mation of artistic culture.
Keywords: F. Shmitt’s heritage, cultural «breakthrough», artistic culture, psychology of art, museology, aesthetic education.
O. Pushonkova The «synthetic» concept of F. Schmitt in a «Cultural Fracture» Context
V. Sahuichenko Biographic method as evaluation of educational potential
https://doi.org/10.31174/SEND-HS2019-192VII32-07
Abstract. The author of the article substantiates the importance of using the biographical method of research in the philosophy of education, which further helps the qualitative practical selection of scientific and practical workers in educational institutions. The study defines a biographical method in the study of postgraduate pedagogical education as a method of studying the personality of a pedagogue, the specifics of pedagogical collectives of educational institutions, institutes of postgraduate pedagogical education, based on an analysis of their professional activities and individual personal biographies.
Keywords: philosophy of education, educational institutions, continuous education, biographical method.
V. Sahuichenko Biographic method as evaluation of educational potential
M. V. Danylevych, O. V. Romanchuk, R. S. Koval, N. O. Bazyliak Historical aspects of development of physical and rehabilitation medicine in France
https://doi.org/10.31174/SEND-HS2019-192VII32-08
Abstract. The article briefly reviews the history of the formation and development of physical and rehabilitation medicine in France. It was found that the most intensive development of the history in the country fell on the period after the second World War, when special- ized rehabilitation centers were established and the relevant laws were legislated. These laws regulated the activities of the specialists on the one hand but were aimed at social protection, reintegration or disabled people retraining on the other hand. The training of the personnel for these industries began.
Keywords: history, physical and rehabilitation medicine, France.
M. V. Danylevych, O. V. Romanchuk, R. S. Koval, N. O. Bazyliak Historical aspects of development of physical and rehabilitation medicine in France
V. N. Aliyeva-Baranovskaya Experience of Foreign Countries Regarding Legal Regulation of the Foreign Economic Activities of Economic Entities
https://doi.org/10.31174/SEND-HS2019-192VII32-09
Abstract. The article is devoted to contrastive characterization of the legislation systems of the European Union and the United States of America. The analysis carried out in the article shows the necessity and expediency of modernization and improvement of economic and legal regulation of foreign economic activity of economic entities at the present stage of development of Ukraine. It is stressed that the practical experience of Germany in adapting German economic legislation to the EU legislation is important for Ukraine, because in practice in the EU the processes of adaptation of the national laws of the member states of the Community are carried out on a permanent basis.
Keywords: legal regulation, legislation, economic activity, Anglo-Saxon system, federal laws, trade law.
V. N. Aliyeva-Baranovskaya Experience of Foreign Countries Regarding Legal Regulation of the Foreign Economic Activities of Economic Entities
V. V. Kuryava Conceptual principles of the creation of the high court of intellectual property in Ukraine
https://doi.org/10.31174/SEND-HS2019-192VII32-10
Abstract. The article analyzes the conceptual foundations of the creation of the High Court of Intellectual Property in Ukraine, exercising their influence on the actual state of implementation of the declared concept of implementation of the Institute of the Protection of Intellectual Property Rights in Ukraine. The actual problems of the practical implementation of the newly created court show the disadvantages of the principles of its creation, the lack of a clear concept and strategy. Such a state of affairs needs an immediate solution to it, since today the basic principle – access to justice in the field of the protection of intellectual property rights is violated, that is inadmissible for a law-governed state.
Keywords: the High Court of Intellectual Property in Ukraine, judicial protection of intellectual property rights, jurisdiction of the court.
V. V. Kuryava Conceptual principles of the creation of the high court of intellectual property in Ukraine
O. V. Tykhonyuk About bringing certain categories of people to social work
https://doi.org/10.31174/SEND-HS2019-192VII32-11
Abstrakt. According to the Universal Declaration of Human Rights, every person has the right to work, to free choice of work, to just and favorable working conditions and to protection against unemployment (part 1 of article 23), while exercising their rights and freedoms, everyone can be subject only to such restrictions as are established by law solely for the purpose of ensuring due recognition and respect for the rights and freedoms of others and for satisfying the fair demands of morality, public order, and general welfare in a democratic society (Part 2 of Art. 29); in turn, the current Constitution of Ukraine (Art. 43) proclaimed the principle of freedom of work – the free disposal of a person by his ability to work, the ability to freely earn his living, as well as freedom from forced labor (forced labor may not be under any circum- stances, except in emergency situations, which is expressly provided by law; for example, military or alternative (non-military) service is not considered forced labor, or work or service performed by a person by a verdict or other court decision or in accordance with martial law and a state of emergency). Therefore, the involvement of employees in the performance of work should be carried out only in the event of their free expression of will; that is, an employee has the right to realize his ability to productive and creative work by concluding an employment contract (contract) with the employer [2, part 2 of Art. 21], and the employer has no right to require the employee to perform work, not stipulated by the employment contract [2, art. 31]. As part of this work, the following questions are explored: 1) what is the essence of social work (public work, socially useful work) and 2) such work is considered forced (compulsory) work, or is it necessary work (according to scientists, the necessary and compulsory labor combines external influence – the circumstances of the psychological, economic, legal etc. nature, which lead to activities in the form of labor; that is, whatever the work (necessary or forced), it must be done in connection with certain circum- stances that do not always depend on the subject of legal relations [3]). Having studied the above issues, we came to the following conclusions: from the point of view of the current labor legislation of Ukraine, social work is nothing but necessary work performed by a person voluntarily, due to the awareness of its efficiency and utility, first of all, for it itself, since a person receives a monetary remuneration in ac- cordance with the terms of a fixed-term employment contract in the form of wages for actually performed work in an amount that can not be less than the official minimum wage on the day of employment; In addition, the participation of individuals in such jobs employers make entries to work books. Such work is determined by the following criteria: 1) are of a temporary nature, and permanent establishments and vacancies can not be used for their organization; 2) can be performed on a part-time basis; 3) have economic, social and environmental bene- fits for the region (performed in the interests of the territorial community); 4) provide temporary employment of the unemployed to work that does not require additional special, educational and qualification training; 5) such work does not have a risk to the lives of those who perform them. And from the point of view of the current administrative and criminal legislation of Ukraine, social work is both forced and compulso- ry labor performed by a person against his own will, with the threat of sanctions being applied by the body whose competence is the organization of labor; at the same time, public works are performed by the offender free of charge during his free time from work or study as compensation for the damage caused to the party affected by his actions or inactivity and community service is paid work, the funds from which are sent to pay off the debt (first of all, for child support), the specified work is performed by the offender only within the duration of the full working day.
Keywords: debtor, unemployed, employee, forced labor, compulsory labor, necessary labour, obligatory labour, social work (public works, socially useful works, community service), suitable work, offender.
O. V. Tykhonyuk About bringing certain categories of people to social work
V. Аrtemov, A. Rusnak Diplomatic institutions methods in the process of providing intelligence services
https://doi.org/10.31174/SEND-HS2019-192VII32-12
Abstract. The analysis of the legal aspects of ensuring intelligence activity under the diplomatic cover in the host country is conducted; a set of methods that diplomatic institutions use in the process of providing intelligence activity is determined, it is established that they represent a mechanism guaranteed by the norms of both national and international law allowing legitimate achievement of the goal of implementing foreign policy.
Keywords: diplomatic institutions, diplomatic cover, intelligence activity.
V. Аrtemov, A. Rusnak Diplomatic institutions methods in the process of providing intelligence services
O. Leptuga, O. I. Babayevа Problems of modeling the lexical-semantic field: pragmatic and communicative aspects
https://doi.org/10.31174/SEND-HS2019-192VII32-13
Abstract.The article presents the study of the basic methods and methods of modeling the lexical-semantic field in modern linguistics. The main theoretical positions concerning the factors of the singularization of linguistic units, the pragmatics of their application, structural features are considered.The theoretical value of the work consists in the further development of the basic theoretical positions of the perspective direction of linguistic researches – text linguistics. The structure and regularities of the formation of the lexical-semantic fields with the semantics, the boundary between the correlative relations between units of communication.
Keywords:communication, linguistic style. lexical-semantic fieldpragmatics, text.
O. Leptuga, O. I. Babayevа Problems of modeling the lexical-semantic field: pragmatic and communicative aspects
A. V. Bidun The Typological Features of Art Book as a Special Type of Book Content
https://doi.org/10.31174/SEND-HS2019-192VII32-14
Abstract. The focus of the article are art books and their observation as non-traditional books in all key approaches and understandings. The ways of their distinction are clarified. All popular definitions for them are analyzed. As a result, the most common mistakes of naming art books are discovered, which shows us general misunderstanding of what this publishing product segment is. All felicitous terms that show us an art book’s essence, key features and functions are discovered, as well as definitions that, despite being used in science and media discourses, don’t suit well for exhaustive explanation and understanding.
Keyword: artbook, artis’s book, book of art, artistic book.
A. V. Bidun The Typological Features of Art Book as a Special Type of Book Content
K. R. Bilohrats Target audience of the popular science information in media: peculiarities and classification
https://doi.org/10.31174/SEND-HS2019-192VII32-15
Abstract. The classification of groups of creators and recipients of popular science information is considered. In article described the features of the target audience of information consumers. Mass media channels, which disseminate information about scientific achievements, are described. Suggested the classification of consumers of popular science information.
Keywords: popularization of science, science information, mass media channels, classification of target audience.
K. R. Bilohrats Target audience of the popular science information in media: peculiarities and classification
N. M. Prokopenko, O. M. Yevtushenko, T. V. Kovalova Ideostyle in the media discourse: definition problem
https://doi.org/10.31174/SEND-HS2019-192VII32-16
Abstract. Steadily increasing role of the media in communicative practice necessitates the study of methods and techniques of styling newspaper discourse in terms of the ideostyle formation. To determine the role of the stylistic potential of linguistic and extralinguistic resources, methods of use and interaction in the ideostyle formation of the whole edition and in the texts of the individual authors, given interpretation of such words as journalist`s ideostyle and ideostyle of printed media; established the connection between journalist`s ideostyle and ideostyle of the newspaper.
Keywords: discourse, dialogical speech, ideostyle, text, figure of speech.
N. M. Prokopenko, O. M. Yevtushenko, T. V. Kovalova Ideostyle in the media discourse: definition problem
N. V. Rudenko Suggestive potential of the verbal means of derision in the content of modern electronic issues
https://doi.org/10.31174/SEND-HS2019-192VII32-17
Abstract. This article examines the mechanisms and means of derision as suggestive method of content creation of the electronic English- language issues «The Day», «Moscow times», «China daily», «The Guardian», «USA today» of August, 2018. As a result of the content analysis there were selected 5 levels of irony functioning, which has a rich arsenal of verbal means of its implementation in the modern mass media, enabling it to prevent the critical comprehension of information, to create the positive or negative (ironically disparaging) evaluative effect. Most often, irony is used at the lexical level. To enhance the effectiveness of the suggestive influence of irony it can be applied at several levels simultaneously.
Keywords: electronic issues, content, information, derision, suggestion, public opinion.
N. V. Rudenko Suggestive potential of the verbal means of derision in the content of modern electronic issues
Kh. I. Verbytska Sociological directions of the activities of the cabinet of booking and reading
https://doi.org/10.31174/SEND-HS2019-192VII32-18
Abstract. The current practice of studying the functioning of mass media in Ukraine largely ignores the book and book publishing. Sociological research in the realm of functional characteristics of the book is rarely conducted in Ukraine. At the same time, the historical experience of the book’s sociology as a means of mass communication in Ukraine is rich in the events and activities of scholars that are significant in the history of Ukrainian journalism and book publishing. The article analyzes the events connected with the study of the Ukrainian book publishing business and the audience of Ukrainian books during the period 1922 – 1936.
Keywords: author, audience, publishing house, magazine, mass media, book, sociology.
Kh. I. Verbytska Sociological directions of the activities of the cabinet of booking and reading
A. V. Volyk Philosophical, psychological, artistic and journalistic images: the essence of the concept
https://doi.org/10.31174/SEND-HS2019-192VII32-19
Abstract. The article outlines the main definitions of philosophical, psychological, artistic and journalistic images, their common and distinctive features are singled out. On the basis of previous studies, it is concluded that the commonality between all types of images is secondary to the original, since the source of images is usually the surrounding reality (subjects, events, characters), and subjectivity in relation to the source of the image. The image, above all, is a form of reflection of reality, its main features are sensuality and imagination. So, any image can not be objective. It is also concluded that the first appeared philosophical, or epistemological, image, he was born in the days of Antiquity. All other images are based on it.
Keywords: image, philosophical image, epistemological image, psychological image, artistic image, journalistic image.
A. V. Volyk Philosophical, psychological, artistic and journalistic images: the essence of the concept
D. Boiko, B. Dykan The Applying of the Discourse-analysis to the Studying of the Discourse Level of the Ontology of Things: Capabilities and Limitations
https://doi.org/10.31174/SEND-HS2019-192VII32-20
Abstract. The potential of the discourse-analysis as the methodology of studying of the discourse level of the ontology of things is considered. It is noted that the variant of the methodology in the interpretation of E. Laclau and Ch. Mouffe`s hegemony theory is the most actual for such study. It is emphasized that a thing as a socially mastered material object is included into the cultural sign structures due to what it is possible to use the discourse-analysis to its study. Examples of the aspects of the discourse level of the ontology of things which are covered by the discourse-analysis methodology and of ones and which are missed, are provided.
Keywords: the sociology of things, discourse-analysis, mythologization, articulation.
D. Boiko, B. Dykan The Applying of the Discourse-analysis to the Studying of the Discourse Level of the Ontology of Things: Capabilities and Limitations
O. O. Protsenko Volunteering in Ukraine: Factors of Actuals
https://doi.org/10.31174/SEND-HS2019-192VII32-21
Abstract. The article explores the factors of actualization the volunteering phenomenon in contemporary Ukraine. The theoretical frame of the research is sociocultural approach, particularly, ideas of socio-cultural practice, and theories of subject and subjectivity. The author distinguishes micro- and macrosocial factors that led to the emergence and wide spreading of the phenomenon of volunteering in contemporary Ukraine. The empirical base of the research are materials of in-depth semi-structured interviews with inter- nally displaced persons, conducted by authors, and a secondary data analysis of sociological researches.
Keywords: volunteering, factors of actualization, socio-cultural approach, subjectivity, Ukraine.
O. O. Protsenko Volunteering in Ukraine: Factors of Actuals
R. Sirenko Administrative aspects of the state social-humanitarian policy in the educational sphere among countries of transformation type
https://doi.org/10.31174/SEND-HS2019-192VII32-22
Abstract. The essential characteristics of the educational sphere for the formation of social and spiritual values among society in the present time are analyzed. The managerial aspects of the development of integration processes in the modern social and humanitarian policy among the transformational countries are analyzed. The importance of the state social and humanitarian policy in the educational sphere regarding the formation of values in the educational sphere is substantiated. The phenomenon of social and humanitarian policy as a factor of educational and civil transformations among the developing countries is researched.
Keywords: transformation, management, education, humanitarian policy, social aspects, sphere, country, integration, values.
R. Sirenko Administrative aspects of the state social-humanitarian policy in the educational sphere among countries of transformation type
L. G. Sokuryanska, O. V. Maksymovych Intercultural communication in terms of Central and Eastern Europe Adolescents’ Value Orientations Constructing Factor (based on International Survey Results)
https://doi.org/10.31174/SEND-HS2019-192VII32-23
Abstract. The article is devoted to the initiative international sociological survey “Youth on the border of Central and Eastern Europe” data analisys. The study had benn conducted within four monthes in 2015 among shool graduates of some Borderland Areas in Ukraine, Poland Slovakia and Hungary. Data comparative analysis aksio-preferences among surveyed students in these countries, in particular, shows the general differences in the value consciousness. Particular attention is paid to the intercultural communication analysis in terms of value orientations constructing factor. Additionally, axiological discourse factors in relation to the Ukrainian teens are been deaply revealed as well. The forign language skills as well as education perception in terms of well-being values in relation to the Borderland Area teens are been considered. It has been concluded that there is a significant axiological ambivalence when it comes to the Central and Eastern Europe Borderland yoth. The reasons for that are that when it comes to the termal values, a significant similarity maight be seen between Ukrainian teens on the one hand and Central and Eastern Europe teens on the other hand. Hovewer, when it comes to the instrumental values, a number of differences could be mentioned, especially in terms of communicative practices.
Keywords: Value Orientations, Adolescents, Youth of the Borderland, Intercultural Communication.
L. G. Sokuryanska, O. V. Maksymovych Intercultural communication in terms of Central and Eastern Europe Adolescents’ Value Orientations Constructing Factor (based on International Survey Results)
A. V. Sydoruk, F. F. Tovstopiatko Features of the development of international tourism in the countries of Western Europe
https://doi.org/10.31174/SEND-HS2019-192VII32-24
Abstract. The article describes the concept of “international tourism”, its functions, factors, components and trends of development. There are countries where international tourism is at the highest level. The emphasis is placed on the fact that the attraction of foreign tourists is facilitated by the development of a special tourist product focused on a specific consumer, taking into account the presented resources and services of countries that are not in their home country. The countries of Western Europe, which have rich natural, historical and cultural resources and other features, which are not used by any popularity among tourists, have their own influence on the development of international tourism in the region, isolated and analyzed.
Keywords: international tourism, tourist potential, natural resources, historical and cultural resources, tourist flows, tourists.
A. V. Sydoruk, F. F. Tovstopiatko Features of the development of international tourism in the countries of Western Europe
