Science and Education a New Dimension
Iss. 89. 2016.
Bondar Y. Word as the technology of transformations in the ancient world
Abstract. Author analyses the problem of understanding the place and role of word and publishing in the context of social and political transformations in the ancient world.
Keywords: publishing, word, communication, transformation.
Bondar Y. Word as the technology of transformations in the ancient world
Bondarenko T. The technologies used to shape the modern television audience
Abstract. The presented research focuses on the technologies used to shape the modern television audience. The technologies were identified by means of the content analysis applied for studying the leading television channels and by monitoring the television features. The following technologies include manufacturing the unique and original line of customized TV products, implementation of special projects, gamification, coproduction organization, internetization, and promotion.
Keywords: television audience, technologies shaping the TV audience, customer oriented, customization, gamification, internetization, promotion.
Bondarenko T. The technologies used to shape the modern television audience
Bulakh T. Milestones advertising communication in book industry
Abstract. This article is about periods of promotional communication system in the book sector. We singled out major stages of its formation as the main idea: prepublishing, publishing, mass media and multimedia. Each of this stages is with it’s own development of science and technology which acquired substantial diversity and significantly enriched the ways, methods, and presentation of advertising information.
Keywords: advertising communication, advertising, book business, publishing, bookselling.
Bulakh T. Milestones advertising communication in book industry
Denysova A. Black PR as dominant in local elections in 2015 in Ukraine
Abstract. In Ukraine, there was a general trend of violation of fundamental principles of elections, calling into question their decisive role in the formation of democratic institutions. Using of PR instruments, instruments, «clean and transparent» technologies, at the political market considerably will heave up probability of receipt of power exactly those leaders which are capable professionally and effectively realize a folk trust by the practical political activity. Using of black PR during Ukrainian parliamentary elections 2012 – forced out «transparent» technologies of the political advertising. Purpose of work: to define and select the features of black PR during the local elections in 2015 in Ukraine.
Keywords: black PR, local elections 2015, election campaign, scandals, and provocation.
Denysova A. Black PR as dominant in local elections in 2015 in Ukraine
Drozdyk L. Political communication as a socio-cultural phenomenon of society
Abstract. The article is devoted to the theme of political communication as an integral part of a modern democratic society. The author considers political advertising and political PR as important components of the political communications comlex. Political communication in the article is considered from the standpoint of its importance in public policy and global political discourse. The author considered that the political communication play an important role in the process of obtaining and retaining power, the formation of a democratic society, as well as the legitimation of political decisions.
Keywords: political communication, political advertising, political PR, political discourse, elections, power.
Drozdyk L. Political communication as a socio-cultural phenomenon of society
Gresko O. The transformation of media content in terms of convergence
Abstract. the transformation of television and radio content in terms of the development of convergent culture is considered in the article. Basic tendencies of social communication of XXI century create supply and demand on the global media market. Modern news production model and functions of citizen journalism are analyzed on the examples of innovative approaches. The prospective of virtual reality (VR), convergent journalism and mobile app are characterized considering investment forecasts.
Keywords: VR, media convergence, media content, social communication, TV and radio broadcasting.
Gresko O. The transformation of media content in terms of convergence
Kozyryatska S. Ukraine and Russia: political space mediatization of the political space
Abstract. The influence of ‘media traditions “of the Soviet Union on the development of modern television in Russia and Ukraine is being analyzed. The author investigates manipulative techniques used by Ukrainian and Russian TV channels in the political space and, the role played by the political situation in the manipulation of political consciousness of the society.
Keywords: media manipulation, Mediatization, public consciousness.
Kozyryatska S. Ukraine and Russia: political space mediatization of the political space
Kyrychok A. Using task project method in formation of professional competencies PR-specialist
Abstract. The article deals with current issues of PR-specialists education. Investigated the competency approach to education and training. Identify the features of the task project method in the preparation of PR-specialists. Indicate how integration task project method in the industry of PR-education. Cunducting a parallel between the specific method of project tasks and professional competence that PR-spesialist should get in a process of education. Explains how to use the method of design problems during the practice sessions.
Keywords: Education, Public relations, competence approach, professional competences, task project method.
Kyrychok A. Using task project method in formation of professional competencies PR-specialist
V. I. Maistrenko Historical Environment of National Technical University “KhPI” as a System of Information Messages
Annotation. The article deals with the architectural information messages of the historical environment of KhPI university. In the research it is found out that managing activity of the brain perceiving the environment makes the basis of its informational structuring. It becomes possible to project space-architectural agreement. Acquired principles (morphological and aesthetic) help to find out at full length the information peculiarities of the historical space-architectural environment of the KhPI ensemble. It is important to preserve the readable system of the historical streets, that is valuable not only for the process of communication but also to get an aesthetic pleasure of the surrounding environment.
Keywords: information, architectural message, structure, historical environment, principles.
V. I. Maistrenko Historical Environment of National Technical University “KhPI” as a System of Information Messages
Dubyna O. Religion in the public sphere: finding the meaning of postsecular
Abstract. This paper proposes a definition of the term “postsecular”. It discards two possible modes of understanding the “postsecular”: the understanding that the postsecular means de-secularization, and that it means post-secularity, a regime-change that brings society back to religion. Instead it suggests to conceptualize the postsecular as a condition of contemporarality, of co-existence of the secular and religion, which can be conceptualized in three dimensions: normative, sociological-political-historical, and phenomenological. Also it present Habermas´ view on the role of religion in the public sphere of a deliberative democracy. The article examines the philosophical approaches to the analysis of the characteristics and problems of modern thinking. The focus is heuristic potential of classical forms of rationality those innovations that characterize the philosophical discourse of modernity. The focus of research is aimed at postmetaphysical thinking. The author analyzes the achievements of Jurgen Habermas and his discussions with other modern thinkers and their philosophical trends that they represented
Keywords: de-secularization, post-secular, postsecularity, philosophy, theology, deliberative democracy.
Dubyna O. Religion in the public sphere: finding the meaning of postsecular
R. J. Laczko The concept of dispensation in the Canon Law
Abstract. In the ecclesiastical legal language the concept of dispensation is one of the very precise expression, which was defined at an early stage of development of the Roman Catholic Church. Its form is categorized as a specific administrative measures (actus administrativus singularis), which means the decision within the limits of the law, the authority (magistrate) has the executive power to a specified person. Due to its uniqueness does not matter of law, but it creates an individual right this case (if there is occasion). The difference between the canon law and the secular systems of law is evidence in the canonical system of dispensation. The dispensation is a dismissal of the particular case of the authority in purely ecclesiastical law and if we refer to dispensation as a vulnus legis, it means a „wounding of the law”. Dispensation does not mean abrogation but „the relaxation of a merely ecclesiastical law in a particular case”. [1] It is very much like an exception to the law, if we given to ensure the common good. [2] And dispensation neither terminate the law itself, nor to create a separate objective right to beneficiary of the dispensation. Compered to the former Code (CIC 1917, canon 80. [3]) the determination of the dispensation is contains significant innovation. According to the canonical tradition, granting of the dispensation, basicly the legislature was competent. Now, according to the Code 1983 (canon 85. [4]) a dispensation can be granted by a person who posses executive power within the limits of thier competence. The dispensation can be granted not even one person but multiple people. [5]
Keywords: Dispensation, Canon Law, Ecclesiastical administration, Ecclesiastical law.
R. J. Laczko The concept of dispensation in the Canon Law
Dolska O. From intellectual revolutions to thinking technics: towards a new paradigm of Education
Abstract. The author puts an idea about three intellectual revolutions in the history of mankind. Each of revolutions serves as a basis for the formation of the certain technics of thinking as a cultural phenomenon. Logical and conceptual schemes of the technics are influenced by the synthesis of diverse intellectual innovations, achievements of philosophy and of science.
Keywords: intellectual revolution, the technic of thinking, synergetic, system, nomadic technics of thinking.
Dolska O. From intellectual revolutions to thinking technics: towards a new paradigm of Education
Fazan N. State of the Teaching Staff in Schools of Volyn Region in 1944–1953
Abstract. The article is devoted to problems of coverage and functioning of educational staff of Volyn schools in postwar period. On the basis of archival and historiographical materials, the detailed description of quantitative and qualitative composition of teaching staff is submitted by the author. The role of Volyn Regional Institute of Teachers’ Qualification Improvement in the training and retraining of teachers is shown. The conclusion about the lack of teaching staff in schools of Volyn region in 1944–1953 is made.
Keywords: Volyn region, teaching staff, school, training and retraining of teachers, secondary education.
Fazan N. State of the Teaching Staff in Schools of Volyn Region in 1944–1953
L. I. Lavrynenko Some aspects of health care development in Ukraine and its transformation in Chernihiv region in the 1960-1980 s.
Abstract. The article analyzes the problem of state regulation of “public hеalth care” in the USSR and in Ukraine in the 1960s – 1980s and its manifestation in a particular region – Chernihiv region on the development of logistical capacity of medical institutions. Special attention is paid to building a hierarchical system of health care, uniting it around a common management centre, as well as ensuring direct involvement of higher authorities in the development and approval of programs of public health. It is indicated that in the studied years the concept of specialization of medical services was in progress and the basis for such specialization was the plot of a decisive role of quantitative indicators.
Keywords: health care, medical institutions, physicians, specialty, treatment and preventive care.
L. I. Lavrynenko Some aspects of health care development in Ukraine and its transformation in Chernihiv region in the 1960-1980 s.
Shelkunova N. Professor H. Andreev is a prominent inventor
Abstract. The article studies the innovative ideas of the professor, the honourary figure of Ukrainian higher education, the rector of the Ukrainian Correspondence Polytechnic Institute (1964-1978) H. Andreev. His contribution in the sphere of the induction and thermal assembly/disassembly of the joints with secured tension has been revealed. It has been proved that H. Andreev created a new innovative direction – the induction and thermal assembly/disassembly of the joints with secured tension, as well as a range of universal heating equipment used in machine-building, shipbuilding, shiprepairing, carriage-building and railway-car repairing industries.
Keywords: science, Professor H. Andreev, inventor, induction heating, heating equipment, industrial enterprises, magnetic systems, invention certificates.
Shelkunova N. Professor H. Andreev is a prominent inventor
Shvets V. Historical Source Discourse of Biographical Studies by M. O. Domontovych (1830-1902)
Abstrackt. This article provides the historical source analysis of General M. Domontovych’s biography. Based on Russian State Military History Archive funds critical comprehending of the General’s administrative and scientific heritage is represented. The documents that describe Domontovych’s civil administration in Bulgaria are of high interest in our study. Materials of Military Historical Commission for the description of the Russian-Turkish War (1877-1878), led by the General Domontovych for some time, contribute a wide range of needed historical details. Brief analysis of general scientific achievements and contributions of periodicals of the late nineteenth century is given in the article. Special attention is paid to personal historical sources, which consist of memoirs, diaries, private correspondence etc. All this together makes it possible to deepen into the inner world of M.O. Domontovych particularly and allows to make the maximum plunge into the historical era of the late nineteenth century in Russian Empire as a whole. It drives the author to a conclusion that identified array of historical source is sufficient for an objective assessment of M.O. Domontovych’s individuality as administrator and scholar.
Keywords: M.O. Domontovych, biography, historical source base, historical analysis, civil administration in Bulgaria, the Russian-Turkish war of 1877-1878, Military Historical Commission.
Shvets V. Historical Source Discourse of Biographical Studies by M. O. Domontovych (1830-1902)
Zaporozhets A. A. V. Krivoshein and The Processes of Land Management in The Russian Empire at The Beginning of the 20th Century
Abstract. The article deals with the main aspects of A. Krivoshein’s activities, the main aim of which was the settlement of the processes of land management in the Russian Empire at the beginning of the 22nd century. A. Krivoshein was one of the leading ideologists of the land management politics. As assistant head of the Chief Administration of Land Organization and Agriculture he engaged in development of the methods of realization land management works. His activities focused on the realization of land management works at the local level, as only thus, in his opinion, the main factors of farm management were taken into account. The author of the article analyses advantages and disadvantages of A. Krivoshein’s activities and draws reader’s attention to disputable issues of the realization of land management works.
Keywords: A. Krivoshein, the Stolypin agrarian reform, land management, agrarian situation, agrarian transformations.
Zaporozhets A. A. V. Krivoshein and The Processes of Land Management in The Russian Empire at The Beginning of the 20th Century
