Science and Education a New Dimension
Iss. 167. 2018.
O. A. Burovska The linguistic analysis of the economic terminology in Indonesian language
https://doi.org/10.31174/SEND-Ph2018-167VI50-01
Abstract. Due to the active economic development of Indonesia, the Indonesian economic professional speech is developing. In this scientific article the economic text is considered as a linguistic problem, the use and semantic content of economic concepts and terms of the Indonesian language are analyzed. The relevance of the work lies in the active economic development of Indonesia and the strengthening of economic relations with Ukraine. Considering this, it is necessary to investigate this branch in order to better understand the terminology of the given country and the features of its use in the economic aspect.
Keywords: features of the text, an economic text, text linguistics, economic term.
O. A. Burovska The linguistic analysis of the economic terminology in Indonesian language
O. O. Сherkhava “Reconstruction” in Cognitive Linguistic Comparative Discourse Perspective
https://doi.org/10.31174/SEND-Ph2018-167VI50-02
Аbstract. The aim of the following article is caused by impetuous ongoing research approach to cultural scope of religious popular knowledge in language through the matrix format – system of the interrelated cognitive contexts (religious popular discourse texts classification). The upcomming complex analysis methodology for such type of matrix composition could have its start-up from the evolutional observation of cognitive matrix analysis, which represents discourse as the conscious structure (with its kernel-notion and parameter periphery). Such approach displays language form sequences and their mental representations in the concrete culture and in the projection to other cultures. On the basis of the theoretical positions in the work, a new interpretation of the term “reconstruction” in its cognitive-linguistic-discursive-discursive understanding is proposed as the most optimal descriptor, which is a theoretical construct and at the same time an instrument for the restoration of stages and schemes of architectural matrixes of religious-philosophical-biblical human being.
Keywords: cognitive linguistic comparative study, theological religious popular matrix composition, matrix reconstruction, archetype- stereotype sense reconstruction, methodology.
O. O. Сherkhava “Reconstruction” in Cognitive Linguistic Comparative Discourse Perspective
M. I. Fedyshyn Genre palette of Christian religious discourse
https://doi.org/10.31174/SEND-Ph2018-167VI50-03
Abstract. The article deals with the genre fundamentals of Christian religious discourse. Religious texts have been selected and analyzed. An attempt has been made to create the classification of biblical, church, religious-theoretical and religious-popular genres of Christian discourse. The results show that the genre paradigm of Christian religious discourse is an extremely colourful linguistic palette. Religious genres are a special means of the Divine knowledge of the Creator, of His essence, of the content of His Word, commandments and will.
Keywords: Bible, Christianity, church, religious text, genre variation.
M. I. Fedyshyn Genre palette of Christian religious discourse
S. K. Gasparyan, A. T. Knyazyan Gender metaphor in English "everyday" anecdotes
https://doi.org/10.31174/SEND-Ph2018-167VI50-04
Abstract. The article is devoted to the study of gender metaphors in English “everyday” anecdotes aimed at describing various images of men and women. In our study, the ratio of gender metaphors used to describe the images of men and women was determined. Gender metaphor creates the necessary conditions for the expression of human thought and is the most commonly used stylistic device in English anecdotes. Gender metaphor having a great impact on the communicant, not only enriches the text of the anecdote with overtones of emotion, but also affects the subconsciousness of the addressee. Each gender metaphor (metaphorical utterance) has an appraisal and a pronounced expression, as it conveys the emotional potential that affects the listener’s opinion. In humorous discourse, the gender metaphor in most cases performs not only communicative, but also connotative functions.
Keywords: gender; humorous discourse; joke; stereotype; gender metaphor.
S. K. Gasparyan, A. T. Knyazyan Gender metaphor in English “everyday” anecdotes
I. E. Grachova, A. V. Mosiichuk Structural vs. cognitive poetics: Approaches to the study of poetic syntax
https://doi.org/10.31174/SEND-Ph2018-167VI50-05
Abstract. The paper examines the study of poetic syntax from the standpoint of structural and cognitive poetics. The results of the research show that depending on the perspective taken, the analyzed fields single out their own units, methods, and principles of research, which facilitate the investigation of poetic syntax. The paper claims that at present the most complete study of the syntactic organization of poetry texts is provided within cognitive poetics, an innovative branch of philology dealing with the linguistic and cognitive mechanisms of formation and functioning of literary texts and their elements.
Keywords: poetic syntax, poetics, poetry text, syntactic unit, construction.
I. E. Grachova, A. V. Mosiichuk Structural vs. cognitive poetics: Approaches to the study of poetic syntax
L. M. Matusevych The role of performatives and imperatives in implementing the speech genre of permission
https://doi.org/10.31174/SEND-Ph2018-167VI50-06
Abstract. The article deals with the study of semantic and pragmatic peculiarities of performative and imperative expressions that represent the speech genre of permission based on the material of the Ukrainian language. The pragmatic conditions for the use of a full performative construction are established. The sentence models are identified, in the structure of which one or several components of the standard performative formula are implicated. Among the variants of its modification are constructions with the words as давати дозвіл, давати право, санкціонувати. Among the means of expression of permission are expanded and not expanded imperative constructions.
Keywords: performative, imperative, speech genre, permission.
L. M. Matusevych The role of performatives and imperatives in implementing the speech genre of permission
O. V. Migorian, N. D. Nehrych Pragmastylistic effectiveness of phraseological units in individually-author’s picture of the world
https://doi.org/10.31174/SEND-Ph2018-167VI50-07
Abstract. The article deals with the analysis of pragmastylistic effectiveness of phraseological units in fiction. Language in use is the focus of pragmatic stylistic as well as such senses of contextual factors as lingual, social and cultural ones, author’s contexts, text creation and perception. Phraseological units as representatives of individually-author’s picture of the world of Jasper Fforde reveal the author’s attitude to the message, the reader or his attitude to the world in general. Phraseological units that belong to the textual space of the author convey different forms of stylistic load.
Keywords: phraseological unit, individually-author’s picture of the world, textual space, pragmastylistic effectiveness.
O. V. Migorian, N. D. Nehrych Pragmastylistic effectiveness of phraseological units in individually-author’s picture of the world
Kh. T. Pavliuk Conceptual metaphor in English young-adult dystopian novel “The Maze Runner” by James Dashner
https://doi.org/10.31174/SEND-Ph2018-167VI50-08
Abstract. The article is devoted to the reconstructing conceptual metaphors in the English young-adult novel “The Maze Runner” by James Dashner. In the process of analyzing the studied work, the concept FEAR was discovered to be verbalized in the context of the novel by numerous conceptual metaphors, including conventional (FEAR IS COLD, FEAR IS AN OBJECT, FEAR IS A LIVING BEING, FEAR IS A PERSON, FEAR IS SUBSTANCE, PERSON IS A CONTAINER (for emotions) and EMOTIONS ARE ENTITIES WITHIN A PER- SON) and the creative author’s metaphors (FEAR IS A PLANT, FEAR IS AN INSECT, FEAR IS A SPIDER, FEAR IS TUMOUR, FEAR IS LIQUID, FEAR IS AN ENEMY). With the help of the cognitive mechanisms of rethinking conventional metaphors, such as elaboration, extension, combination, the origins of the author’s poetic images representing fear were traced.
Keywords: conceptual metaphor, conventional metaphor, ontological metaphor, creative author’s metaphor.
Kh. T. Pavliuk Conceptual metaphor in English young-adult dystopian novel “The Maze Runner” by James Dashner
S. M. Petrova Communicative tactics of expression of admiration and indignation in the Latin treatise “De viris illustribus” by Petrarch
https://doi.org/10.31174/SEND-Ph2018-167VI50-09
Abstract. The article is devoted to the analysis of communicative tactics of expression of admiration and indignation in the frames of strategies of praise and blame in the Latin treatise “De viris illustribus” by Petrarch. The communicative moves verbalizing these tactics and their markers are also being researched.
Keywords: strategy of praise, strategy of blame, tactic of expression of admiration, tactic of expression of indignation, communicative move, marker.
S. M. Petrova Communicative tactics of expression of admiration and indignation in the Latin treatise “De viris illustribus” by Petrarch
O. H. Shostak Spatiality as Cherokee Native Identity Base in the Novels of Diane Glancy
https://doi.org/10.31174/SEND-Ph2018-167VI50-10
Abstract. Specific space, land and its landscapes are important factors in the formation of Indigenous national identity. They play special roles in the Native American literary works as well, which will be demonstrated in this article by the example of D. Glansy’s novels “Pushing a Bear. A Novel of Trail of Tears “and” Pushing the Bear. After the Trail of Tears.
Keywords: national identity, Native Americans, Cherokee, Indians, five civilized nations.
O. H. Shostak Spatiality as Cherokee Native Identity Base in the Novels of Diane Glancy
A. Tomusiak Communicative and pragmatic dimensions of the repetition in the English literary text
https://doi.org/10.31174/SEND-Ph2018-167VI50-11
Abstract. The article deals with the functioning of the lexical-syntactic repetition in the English literary text from the standpoint of the speaker as a center of communicative activity. Repetition as a component of syntactic parallelism creates an integrated unity of literary text, ensures the implementation of the ideological and thematic structure of the work, is a means of actualizing the isotope of the expression plan, supports the description dynamism, implements a number of literary and stylistic functions of the work.
Keywords: anthropocentrism, intention, repetition, syntactic parallelism, expressiveness.
A. Tomusiak Communicative and pragmatic dimensions of the repetition in the English literary text
T. A. Vakulenko Synchronous pragmatic polysemy of interrogative sentences of phraseological structure (in modern english)
https://doi.org/10.31174/SEND-Ph2018-167VI50-12
Abstract. The article dwells upon the analysis of interrogative sentences of phraseological structure, correlation of their structural and semantic organization with pragmatic qualities. Such sentences possess the property of synchronous pragmatic polysemy, that is, the ability to simultaneously actualize pragmatic semes, arranged in hierarchical order. Synchronous pragmatic polysemy is inherent both to “closed” interrogative sentences of phraseological structure (proverbs, sayings, cliche′) and to “open” ones, the latter formed according to certain patterns.
Keywords: linguistic pragmatics, speech acts theory, illocutionary syncretism, synchronous pragmatic polysemy (synchronous polyillocution,) constative illocutionary force, commissive illocutionary force.
T. A. Vakulenko Synchronous pragmatic polysemy of interrogative sentences of phraseological structure (in modern english)
O. V. Vasyliuk Semiotic and linguistic features of construction of customer experience system (Secret Service System)
https://doi.org/10.31174/SEND-Ph2018-167VI50-13
Abstract. The article is devoted to the illumination of semiotic and linguistic features of the construction of a system of personification of the client’s experience. The author offers examples of language appeals in the course of communication with customers of the service sector. The analysis of the use of a secret service to identify a new or loyal customer is conducted. The scenario of actions for personalization of client’s experience is offered.
Keywords: customer experience personalization system, secret service, service sector, quality standards, language references.
O. V. Vasyliuk Semiotic and linguistic features of construction of customer experience system (Secret Service System)
N. V. Vasylyeva “Scientific and technological progress” in the 1920-30’s Ukrainian literary translations (based on the abridged and free translations by E. Zbars’ka)
https://doi.org/10.31174/SEND-Ph2018-167VI50-14
Abstract: The article investigates the reflection of the scientific and technological progress in the free and abridged translations by E. Zbars’ka. The reflection of the scientific and technological progress in different translations by one and the same translator may be caused by some peculiarities of her individual style. The reflection of the popularity of the science of chemistry can also be seen in some works of the then Ukrainian literature. That may confirm one of the ideas of the literary polisystem theory by Itamar Even-Zohar about some connections between the original and translated literatures.
Keywords: E. Zbars’ka, free and abridged translation, literary polisystem theory, national literature, translated literature, the 1920-30’s.
N. V. Vasylyeva “Scientific and technological progress” in the 1920-30’s Ukrainian literary translations (based on the abridged and free transla- tions by E. Zbars’ka)
