Science and Education a New Dimension
Iss. 243. 2020.
T. Behal Role of digital technologies in formation of a contemporary exposition space
https://doi.org/10.31174/SEND-HS2020-243VIII43-01
Abstract. There was revealed the role of digital technologies in formation of a contemporary exposition space in the article. There was defined that using of digital technologies is implemented in the main three aspects: hardware, creation digital objects, formation of virtual exposition spaces. There was analyzed the main kinds of multimedia and audiovisual technologies, defined their influence on the development of exposition environment.
Keywords: museum exposition, exposition space, subject-exposition environment, digital technologies, multimedia technologies.
T. Behal Role of digital technologies in formation of a contemporary exposition space
P. Banshchykov Using business simulations to shape the strategy of companies in price wars
https://doi.org/10.31174/SEND-HS2020-243VIII43-02
Abstract. The theory of price wars is based on fundamental assumptions about the rationality of the behavior of competing firms. However, economic practice shows that companies do not always behave rationally. In such conditions, it is necessary to have other research tools that take into account any behavior of oligopolists, including irrational ones. The author proposes to use a scenario approach to assessing the consequences of different actions of competitors based on business simulations. This will allow the company to be ready for any action from its competitors.
Keywords: Price wars, business-simulation, scenario analysis.
P. Banshchykov Using business simulations to shape the strategy of companies in price wars
O. O. Bakumenko Activities of the Kharkiv Provincial Zemstvo in the 60's-80's of the XIX century (in the context of forming the foundations of civil society)
https://doi.org/10.31174/SEND-HS2020-243VIII43-03
Abstract. The article analyzes the main directions of the practical activities of the Kharkiv provincial zemstvo from the point of view of the formation of the principles of civil society by it. The article considers the initial period of the history of the provincial zemstvo, when the main directions of its activity were just being formed. The characteristics of the socio-political conditions of the functioning of the zemstvo are given. Conclusions are made about the relationship of certain types of activity with the formation of individual principles and functions of civil society.
Keywords: local self-government, zemstvo, civil society, territorial association, mechanism of co-operation.
O. O. Bakumenko Activities of the Kharkiv Provincial Zemstvo in the 60’s-80’s of the XIX century (in the context of forming the foundations of civil society)
O. Romanova Existential and communicative measurement of the choice of love in the being of a modern man
https://doi.org/10.31174/SEND-HS2020-243VIII43-04
Abstract. On the basis of the methodological foundations of meta-anthropology, it is proved that through the existential and communication aspects of the measurement of love, in being-on-the-edge, a person can enter the transcendental being, in which the transition from the personal to the highest cognitive-spiritual and creative stage – the philosophical worldview – takes place. The article presents and comprehends the ethical and aesthetic value category “choice of love”, and also investigates what influence different types of worldview have on the personal decisive choice in human life. For the first time in the philosophy of transcending, the concepts of ” masculinity of love choice” and “femininity of love choose” were formed and derived.
Keywords: metaanthropology, choice of love, measurement of the choice of love, worldview, masculinity of love choice, femininity of love choice.
O. Romanova Existential and communicative measurement of the choice of love in the being of a modern man
O. Y. Kashaba, I. V. Shcherbyna Analysis of the basic theoretical concepts of civil society
https://doi.org/10.31174/SEND-HS2020-243VIII43-05
Annotation. The history of political thought shows the diversity of theoretical concepts of civil society. A wide range of views on this problem gives grounds to distinguish two main areas in the interpretation of this concept. The first is that civil society is seen as a special non-state sphere of society, according to the second, it is considered an appropriate type of society, identified with the state as a whole. The diversity of views on civil society is the result not only of the complexity of the epistemological nature, but also a kind of reflection of different historical experiences, different cultural traditions.
Keywords: civil society, state, citizen, society.
O. Y. Kashaba, I. V. Shcherbyna Analysis of the basic theoretical concepts of civil society
H. Koval Structure of the motivational dimension of commonality
https://doi.org/10.31174/SEND-HS2020-243VIII43-06
Abstract. The problematic of refinement of the basis for the single out of specificity of the collective subjectivity of the social volunteer movement to help the victims and participants in the military conflict caused by the aggression of the Russian Federation has been reviewed this article. The scheme of the general structure of the motivational dimension of the commonality has been represented. The ways of specification of the structure of the motivational dimension of the commonality in relation to the specificity of communication mechanisms has been revealed.
Keywords: volunteering, communication, collective subjectivity, commonality.
H. Koval Structure of the motivational dimension of commonality
V. O. Kramchenkova, О. V. Chursina Psychological well-being of students in situation of separation from their parental family
https://doi.org/10.31174/SEND-HS2020-243VIII43-07
Abstract. The article is devoted to the study of the features of psychological well-being and personal maturity of students with different separation status. It is shown that under the conditions of living separately from the parental family, students are characterized by higher indicators of personal maturity in all components – cognitive, regulatory, reflexive and moral. The features of psychological well-being of students, depending on the separation status, are revealed, which consist in greater autonomy, the ability to manage their own lives, a sense of self-development, clear life goals, greater meaningfulness and satisfaction with life among those living separately.
Keywords: psychological well-being, personal maturity, separation, parental family, students.
V. O. Kramchenkova, О. V. Chursina Psychological well-being of students in situation of separation from their parental family
V. Antonovych Periodicals, blogs and Internet portals in the hotel and restaurant business as a source of library and information support
https://doi.org/10.31174/SEND-HS2020-243VIII43-08
The article is devoted to the study of periodicals, blogs and Internet portals as potential sources of relevant information and library support for hotel and restaurant professionals in Ukraine. The methodology consists in the use of induction and deduction methods of analysis of Ukrainian periodicals and Internet resources. Most publications in the field of hotel and restaurant services in Ukraine are created by specialists and organizations that manage hotels and restaurants, as well as develop related products for automation and half of production processes. Sometimes information on this topic appears in non-professional resources and may go unnoticed.
Keywords: information support, hotel and restaurant business, blog, portal, social partnership, library.
V. Antonovych Periodicals, blogs and Internet portals in the hotel and restaurant business as a source of library and information support
A. Plahtiy The role of public libraries in eliminating digital illiteracy
https://doi.org/10.31174/SEND-HS2020-243VIII43-09
Abstract. This paper presents the research of the state of digital literacy in Ukraine, considers the activities of public libraries in the sphere of digital literacy, and provides example of a joint project between the Ministry of Digital Transformation of Ukraine and the Ukrainian Library Association, which is in demand among the population.
Keywords: digital literacy, public library, project «Action. Digital education».
A. Plahtiy The role of public libraries in eliminating digital illiteracy
Y. Priadko Empirical methods of mass media audience stereotypes identification
https://doi.org/10.31174/SEND-HS2020-243VIII43-10
Abstract. The research paper provides the analytical review of social psychologists, psychologists and sociologists’ empirical scientific experience analysis. The author analyses mostly American scientists of twentieth century. The list of methods, techniques, techniques and strategies that can be used by researchers of social communications, sociology, psychology and other social sciences are presented. The article provides an overview of the audience’s social stereotypes about their own and other social groups. The step-by- step description of the conducting sociological surveys procedure with usage of incomplete sentences methods and a “list of fea- tures”, the test of “twenty statements”, as well as surveys using psychometric scales has been characterized.
Keywords: stereotype, ” list of traits”, social distance scale, semantic differential, multiple identification.
Y. Priadko Empirical methods of mass media audience stereotypes identification
T. D. Prokopyshyn Trust in the media and types of mediapractices
https://doi.org/10.31174/SEND-HS2020-243VIII43-11
Along with the global process of mediatization, we also record certain crisis phenomenas in the field of media practices. New forms of dysfunctional aspects of media consumption are taking shape, such as distortions in the media reflection of the objective state of affairs, the formation of unconventional beliefs and protest practices of consumers of socio-political information, the delegitimization of political regimes, etc. In these circumstances, there is a crisis of public trust in media (in particular, news media, such as those most focused on socio-political issues), its “erosion”. In measuring the types of media practices, traditional and participatory practices are distinguished.
Keywords: media research, mediapractices, agent-structural integration, trust in media, participatory mediapractices, mediacynicism, mediaskepticism.
T. D. Prokopyshyn Trust in the media and types of mediapractices
M. M. Bondarenko The Concept of Character Assassination: A Sociological Approach
https://doi.org/10.31174/SEND-HS2020-243VIII43-12
Abstract. Character assassination, a reputation-damaging manipulative technology, is closely analyzed and categorized in this article. A theoretical basis for representation of this concept in the sphere of sociology is proposed. The approach argues that the use of communication models and interaction theories creates a way for character assassination to be traced and examined with the help of sociological methods. Consequently, several structural forms for analysis of character assassination are presented, but not limited to the suggested sets of questions as the flexible sociological methodology allows to study the concept from different angles while mixing various theoretical approaches.
Keywords: character assassination, reputation, public image, interaction theories, sociological methods, measurement.
M. M. Bondarenko The Concept of Character Assassination: A Sociological Approach
A. V. Volyk Thematic analysis of materials "Mirror of the week" about the university: social communication approach
https://doi.org/10.31174/SEND-HS2020-243VIII43-13
Abstract. The article briefly outlines the essence of the social communication approach and the research methods used in it, identifies markers that reveal the subject of journalistic materials about the university, the content analysis method determines the total number of these markers on the pages of the publication and, as a conclusion, the thematic description of the materials about the university is formed The weekly “Mirror of the Week”. It is determined that university autonomy, higher education reform and external independent evaluation are the most common topics for articles about the university.
Keywords: university, social communications, social communication approach, research methodology, content analysis.
A. V. Volyk Thematic analysis of materials “Mirror of the week” about the university: social communication approach
