Science and Education a New Dimension

Online version ISSN 2308-1996

Printed version ISSN 2308-5258

Science and Education a New Dimension

Iss. 95. 2016.

Onatskyj M. Tribal institutions asafactor of socio-political development of Kazakhstan

Аbstract.  The  paper  examines  the  role  of  tribal  institutions  in  social  and  political  life  of  Kazakhstan.  It  analyzes  the  evolution processes  of  tribal  associations.  Influence  of  socio-economic  and  natural  –  geographical  factors  in  the  development  of  nomadic communities has been revealed. The nature and characteristics of public-political power which was formed in Kazakhstan in XVII – XIX centuries have been studied. The transformation process of the Kazakh tribal institutions in the Soviet period has been analyzed. The role of tribal traditions in modern Kazakhstan and their impact on everyday life and nomenclature-institutional levels have been characterized. The zhuzes influence on political and economic life of Kazakhstan has been clarified. 

Keywords: tribal institutions, nomadic community,tribal traditions, zhuzes.  

Onatskyj M. Tribal institutions asafactor of socio-political development of Kazakhstan 

Karmanyuk O. Legal duties and legality: theoretical aspects their interaction

Аbstract. The author analyzed theoretical features of notions “legal duties” and “legality”. There are considered categories, which combined these notions. Also interaction of legal duties and legality are researched. The rules, which make better realization of legal duties and consequently improve legality in society, are defined in this article. 

Keywords: legal duties, legal construction, legality, subjects and objects of legality, legal relations, law and order. 

Karmanyuk O. Legal duties and legality: theoretical aspects their interaction 

Pryadko T. Modern populism of East-Central Europe

Annotation. Based on the analysis of the current political situation in Central Eastern Europe, the main features of the phenomenon of  populism in  the  region  are  considered  in  the  article.  Also  highlighted  the  development trends, real  and  potential threats to  the success of European democracy. 

Keywords: European Union, politics, populism, nationalism, democracy, East-Central Europe.  

Pryadko T. Modern populism of East-Central Europe

Aleksandrov P. Specific Features of the Exploitation of the Motives of Fear and Anxiety in Commercial, Social and Political Advertising

Abstract. The article deals with the concept of “fear technologies” in the creation of advertising products. It provides and analyzes examples of application of such technologies in commercial, social and political advertising, as well as elaborates on the issue of effectiveness of this type of advertising communication. 

Keywords: advertising shock, fear, anxiety, advertising techniques, advertising communication.  

Aleksandrov P. Specific Features of the Exploitation of the Motives of Fear and Anxiety in Commercial, Social and Political Advertising 

Bashuk A. Peculiarities of News in the era of World Wide Web

Abstract. The article deals with the specifics of the news under the influence of the Internet – with its opportunities and challenges, that  removes  this  genre  out  of  the  state’s  influence.  It  is  emphasized  that  new  communication  technologies  increasingly  meet  the needs of socio-systems, thus creating the information product that is of great current interest. Today widespread popularity belongs to social networks, which form the consumer’s media-glasses, modify “harsh” news. The analysis of Ukrainian media scene indicates that the information vacuum, the lack of clear-cut state information policy in the context of the military-political conflict contribute to the  fact  that  active  social  network  users,  including  journalists,  become  the  main  newsmakers,  striving  to  take  on  the  propaganda function of the state. 

Keywords: news; new communication technologies; social network; social media; information war; state information policy.   

Bashuk A. Peculiarities of News in the era of World Wide Web 

Burlakov O. Communication skills of social networking sites and their influence on the self-organization of society

Abstract.  This  article  considers  the  problem  of  communicative  activity  of  social  networks  that  operated,  in  particular,  by opportunities  to  influence  not  only  on  the  individual  members  of  the  audience,  but  some  lecture  segments  too.  We  analyze  the organizational ability of social networks to build integral elements of society in general. 

Keywords: audience, post, repost, self-management, communication ability, social networks.  

Burlakov O. Communication skills of social networking sites and their influence on the self-organization of society 

Buzuluk O. Comparative analysis of the forms and methods of information activityat the Lutsk city council, city council of Lublin and cities of Western Ukraine (Lviv, Rivne)

Abstract. In the article features information activities in the city council of Lutsk, Lublin, Lviv and Rivne. The article is part of a dissertation  on  information  activities  in  local  government.  The  attention  that  the  contemporary  press  service  deals  not  only  with information  activities,  but  public  relations,  PR  and  monitoring  the  situation.  Most  activity  meets  the  needs  of  citizens  in  the information service of Lublin. 

Keywords: information activities, press office, city council, communication. 

Buzuluk O. Comparative analysis of the forms and methods of information activityat  the Lutsk city council, city council of Lublin and cities of Western Ukraine (Lviv, Rivne) 

Drozdyk L. The classic models of mass communication in the system of political advertising and PR

Abstract.  The  scientific  article  is  devoted  to  the  classical  concepts  and  theories  of  mass  communication  in  the  context  of  their practical application in the field of political advertising and PR. The author analyzes the theory famous researchers through the prism of political communication and the electorate is considering the as the main audience of such communications. The classical theories of mass communication in the article interpreted as a basic concept for political advertising and PR. 

Keywords: political advertising, political PR, mass communication theories, opinion leaders, elections, political communication.  

Drozdyk L. The classic models of mass communication in the system of political advertising and PR 

Ishchenko A. Starting of regular TV broadcasting in Ukraine in the context of television's development in Europe

Аbstract. The article studies the starting of regular TV broadcasting in Ukraine in the context of television’s development in Europe. The  attention is  focused is  on  different  vectors  of  activity  of  Kyiv  Television  Centre,  in  particular  on technical,  productional and creative aspects and also traced the chorology of the formation TV broadcasting in the another cities in Ukraine. In article describes the  period  of  first  television  program’s  an  emergence,  revealed  the  technical  nature  of  these  telecasts.  It  analyzed  the  first  TV programs  on  the  subject  of  the  uniqueness  of  various  genres  of  television  broadcasting  in  the then  Republican  Kiev  telecentre  in comparison with television broadcasting of USSR central television and also other European countries.  

Keywords: history of television, TV center in Kiev, the regular TV broadcasting, TV-theater, literary TV almanac and a children’s TV fairy tale. 

Ishchenko A. Starting of regular TV broadcasting in Ukraine in the context of television’s development in Europe

Kholod G. Specificity coverage "Cinema newspaper" for 1930 of TDRFK

Abstract. The paper found that in informational materials “Cinema newspaper” (1930) on the coverage of TDRFK, paid attention to the  problems,  weaknesses  and  proposals  for  improvement  of  the  said  company,  used  vocabulary,  composition,  graphic  tools  to enhance the emotional impact on the reader and phrases, landmarks, performing informative, attractive, persuasive function. 

Keywords: TDRFK, “Cinema newspaper,” features songs lexical means.  

Kholod G. Specificity coverage “Cinema newspaper” for 1930 of TDRFK 

Nahornyak M. Radiojournal as Originally a form of Radio news Broadcasting communication Ukraine (20-30 years of the twentieth century)

Absrtract. Based on a thorough and comprehensive analysis of the establishment of radio in the 20-30-ies author argues that this form initiated the development of the information broadcast and promoted the formation of news broadcasting communication Ukraine. Revealed that in its semantic and structural characteristics of radio led to the emergence of the modern form of news broadcasting communication – information release. Candid agitation and propaganda news content of that era contributed to implementation often apparent radio communications between the government, its representatives and consumers of media – radio listeners. The trends, the essence of which is the gradual transformation of the social role of radio – from the organizer, propagandist and agitator presenter public opinion to the most important information about events in the country and abroad for the community. 

Keywords: radiojournal, news broadcast, news releases, news broadcasting communication.  

Nahornyak M. Radiojournal as Originally a form of Radio news Broadcasting communication Ukraine (20-30 years of the twentieth century)

Prykydko O. News Public Television in Ukraine: the primary or secondary?

Аbstract.  The  article  deals  with  the  premise  conditions  and  prospects  of  development  and  formation  of  public  broadcasting  in Ukraine and abroad, the main obstacles and solutions to building trust audience. It was analyzed the main core operation of the TV and the principles of its development. The article revealed information collection programs Ukrainian public television channel UA: First and Internet channel “Public TV”, which operates on the principles of public service broadcasting. News is the most important source of information in shaping public opinion, and TV is the best available media, according to the audience. 

Keywords: Public broadcasting, television news, news, public television.  

Prykydko O. News Public Television in Ukraine: the primary or secondary? 

Oksana P. The content of Ukrainian modern print media: specific feature singenregenesis

Abstract. The article analyzes the problems that arise for researchers of the modern trends in journalism, and also the issues related to  introduction  of  scientific  developments  into  practice.  It  is stated  that the  current  content  of  the  Ukrainian  print  media tends to experiments in the genre system. We give the original author’s explanations of the causes of origin of this trend. Them a in reason is considered to be the rapid capitalization of newspaper and magazine production and sufficiently accelerated transition of urban and regional  newspapers  in  other  forms  of  property.  And  thus,  the  search  for  consensus  between  the  desire  to  reduce  the  cost  of information  products  and  unconditional  desire  of  editorial  teams to  make  it  interesting  and  original.  It  is  represented  the  original thesis regarding to the prospects of development of genres’ transformation. In the article there is a considerable amount of theoretical and practical references. It is proposed the further prospect for the research. 

Keywords: journalism, content transformation, genres, reporter. 

Oksana P. The content of Ukrainian modern print media: specific feature singenregenesis  

Ryzhko O. Reception of plagiarism – expert survey

Abstract. «Reception of plagiarism» – is intended to find out the features of perception of the phenomenon of plagiarism among scientific  and  pedagogical  staff.  The  survey  was  conducted  in  June  2016.  The  participants  –  are  members  of  the  Scientific  and Methodological  Commission  of  Journalism  and  Information  of  Ministry  of  Education  and  Science  and  university  professors  of Ukraine. The questionnaire included four open questions, concerning the attitude to plagiarism, its causes, the methods of struggle and methods of punishment for plagiarism, and also plagiarism species. 

Keywords: plagiarism, concept of plagiarism, target poll, types of plagiarism.  

Ryzhko O. Reception of plagiarism – expert survey 

Solodka L. Ways of media-headlines actualization

Annotation. The article is devoted to the important aspect of Press Linguistics – investigation of the problem of the ways and means of media-titles actualization. The author defines the following ways of newspaper headline clarification: in particular, she examines onomes as the “actualizer” in media-names, also there were analyzed the most used figures of speech in Ukrainian journalism, that are used to create an expressive headline. 

Keywords: media-header, information space, readers, media-text, media-titles actualizer, onomes, transformed phraseological units.  

Solodka L. Ways of media-headlines actualization 

Tsymbalenko Y., Horodenko L. The Structural and Specific Gaps Emerging under the Information Divides Impact

Abstract.  The  article reviews,  analyzes  and  comments  the  main features that  define information  and  digital divides in  the  media communications environment as well as describes the structural and specific divides that have a significant impact on the formation of social communications system and information society in general. 

Keyword: information divide, digital divide, media communication, social communication. 

Tsymbalenko Y., Horodenko L. The Structural and Specific Gaps Emerging under the Information Divides Impact  

Zhenchenko M. Multimedia, convergent or cross-media newsroom? The ratio of the concepts in scientific discourse in the digital age

Abstract.  The  paper  presents  the  authors  view  of  the  definitions  and  ratio  of  concepts  of  «multimedia  newsroom»,  «convergent newsroom»  and  «cross-media  newsroom»  which  is  used in  scientific  discourse to  analyze  transformations in the  newsroom in  the  digital age. 

Keywords: multimedia newsroom, converged newsroom, cross-media newsroom.   

Zhenchenko M. Multimedia, convergent or cross-media newsroom? The ratio of the concepts in scientific discourse in the digital age 

Chaika I. Educational potential of family-type homes in Ukraine

Abstract. This article deals with family-type children’s home as a form  of  family upbringing of  orphans and children deprived of parental care. The features of this family operation and its impact on the formation and development of the child orphaned. 

Keywords: family-type children’s home, family care, orphans, children deprived of parental care.  

Chaika I. Educational potential of family-type homes in Ukraine