Science and Education a New Dimension

Online version ISSN 2308-1996

Printed version ISSN 2308-5258

Science and Education a New Dimension

Iss. 72. 2015.

N. Ivanechko The formation of shopping centers market in Ukraine

Abstract: The article investigates the process of shopping centers market formation and four stages of it’s development. We reviewed the evolution of the business activities of retail companies in the Ukrainian market and formation of national retail chains. We analyzed the location of the network entities and the identified key (main) towns of their activities. We identified economic factors which play a significant role in the choice of a regional center for the construction of a new shopping and entertainment complex. 

Keywords: market of shopping centers, shopping center, shopping network, network shopping malls 

N. Ivanechko The formation of shopping centers market in Ukraine 

I.A. Kravchuk Theoretical and methodological approaches to the formation definitions of food marketing

Abstract.  The  existing definitions and multidimensional interpretation of the content found food marketing in the theoretical and methodological support its development. The problem is the lack of differentiation studies or integrating aspects of food marketing in the research of institutional, sectoral, regional, organizational transformation of food systems. The purpose of the article is to develop proposals for the formation of the definitions of food marketing terms bahatoaspektnosti scientific approaches to development. The object of study – the process of theoretical and methodological providing of food marketing definitions in terms of transformation of research technology. The subject of research is conceptual and applied principles of justification determinants of food marketing on the basis of formation of modern Definitional apparatus. Theoretical and methodological basis of the study is the theory of distribution  management  products  and  subject-oriented  approach,  which synthesizes  configurator  different  system  definitions  justification food marketing. The empirical basis of the study is theoretical and methodological bases justification definitions of food marketing, research scholars on issues of movement in food marketing channels. Definitional features food marketing characteristics are determined by its functions in the production, sales and customer satisfaction in the food business, depending on the functional parameters of its subjects, including institutional, industrial, differential, integration, system, synergy. Formation definitions of food marketing in the theoretical and methodological support its development should be carried out on the basis of selection of leading actors and objects and delineating the relationship between them in the management of the movement of food. 

Keywords: food marketing, food marketing definitions, objects and subjects of food marketing channels movement of food 

I.A. Kravchuk Theoretical and methodological approaches  to the formation definitions of food marketing 

O.A. Shulga The state's role in regulating the development of the agricultural clusters in Ukraine

Abstract. The problems of clustering in agriculture and the necessity of state participation in the revitalization process. The methodological basis is the application of general and special methods of scientific knowledge. The method of synthesis, the combination of analysis and synthesis, move from the abstract to the concrete, empirical method were used in the study of the properties and signs typical cluster problems and their development in Ukraine. The hypothesis of the study: the development of clusters in Ukraine significantly inhibit imperfect legislation and passive state participation in their creation. It is proved that the agricultural cluster is that organizational form between the state and the market that is most conducive to the establishment of mutually  beneficial relations, eliminates the gap between science and industry, provides awareness of social responsibility of each individual company. However, you can not ignore the serious problems and risks associated with clustering. In particular, the inclusion of domestic enterprises of the agricultural cluster to global networks driven by international corporations, leading to the replacement of local systems global. It was found  that  konkurentospromozhnist  cluster  formations  caused  by:  firstly,  the  use  konkurentnyh  benefits  areas  where  concentrated production;  secondly,  increased  konkurentnyh  advantages  of  this  formation  through  direct  contact  between  the  parties.  The  advantages of cluster organization of agroindustrial production are: 1) the competitiveness and innovation of these formations; 2) All participants clusters retain legal independence and have the same number of votes in making joint decisions; 3) higher social dimension of clusters, compared to corporate units through a common interest in the work of the cluster efektyvniy both the main partici- pants and authorities, local government and community organizations. However, cluster organization of production prytamanni disadvantages,  including:  1)  the  removal  of  government  from  agro-industrial  production  on  the  organization  of  hospoda¬ryuyuchyh entities; 2) members of the cluster (hospodaryuyuchi structure and state authorities) are planning and involved in projects that are designed primarily for the short term. 

Keywords: cluster, the agricultural sector, government regulation, competitiveness, competition 

O.A. Shulga The state’s role in regulating the development  of the agricultural clusters in Ukraine 

O.V. Tymoshenko Threats and opportunities of globalization processes towards strengthening the economic security of the country

Summary. In the article the author highlights the main global problems in the context of a radically new definition and the definition of practical importance of “globalization”. Main factors of the negative impact of economic globalization are generalized and its benefits are structured in the direction of strengthening the economic security of the country. The article has proved that the  index of globalization in general and in terms of its main components in Ukraine during the 1991-2014 years shows a rising trend to growth. Grounded that economic globalization index growth in Ukraine has occurred, primarily due to growth in trade flows with simultaneous amplification methods of state regulation.  

Keywords: economic globalization, the dynamics of growth, sub-indexes, threats, opportunities 

O.V. Tymoshenko Threats and opportunities of globalization processes towards  strengthening the economic security of the country 

O.I. Butenko The role of institutional reforms in optimizing banks institutions functioning

Abstract. The article deals with the liquidity state of the Ukraine’s banking system, which is one of the important indicators of its effective functioning. The main attention is fixed on the problems, which have appeared in the crisis and post-crisis periods of 2008– 2009 as well as of 2014–2015, when the banking system suffered due to the new upheavals. While analyzing the National Bank’s actions aimed at overcoming the crisis phenomena the author presents the faults and mistakes made by the regulator. Among them one can name intransparent procedure of giving refunding credits and numerous bureaucratic obstacles. The article contains information on the NBU’s actions to get over the present day’s crisis (2014–2015), which is caused by internal and external factors, expedience of them we can analyze later. 

Keywords: bank’s liquidity, finance, the liquidity state, crisis, refunding, stabilization credit, loan arrear, bank’s sector losses, return on own equity 

O.I. Butenko The role of institutional reforms in optimizing banks institutions functioning 

Z.V. Valiullina Trends of automobile transport in European integration processes Ukraine

Abstract. The purpose of the article is to define perspective directions of development of the transport sector in the European integration processes and enhancing enterprise competitiveness both on the national and international markets. The study had the features of passenger services on the road and found problems that need immediate and priority decision. A comprehensive approach that will contribute to the establishment and development of the global vehicle market, the competitiveness of enterprises, safety, environmental, quality and accessibility of transport services. 

Keywords: automobile transport, European integration, innovative model, the transport sector 

Z.V. Valiullina Trends of automobile transport in European integration processes Ukraine 

А.I. Hrushyna Funding enterprises in the culture and art in Ukraine: state and development trends

Abstract. Analyzed actual financial condition of enterprises the sphere of culture and art in Ukraine. Detected the problems of financial provision in a cut state spending. Proposes measures to solve existing and potential problems of financing, in order to activization of processes of attracting additional sources of funding enterprises in the arts and culture. 

Keywords: financial provision of enterprises, the sphere of culture and art, fiscal spending 

А.I. Hrushyna Funding enterprises in the culture and art in Ukraine: state and development trends 

A.Y. Maslovska, D.L. Lozynskyi Transformation of views on doing business in modern conditions

Abstract. This paper discusses the actual conditions of the economic environment that affecting on business. Based on primary human needs the activities that are in demand in the modern world have been identified. The use of TQM-management tools that being operational management adaptation to changes in the environment and providing a high level of management in the company has been proposed. 

Keywords: basic needs, business development, improvement of economic activities, innovative solutions, crisis management 

A.Y. Maslovska, D.L. Lozynskyi Transformation of views on doing business in modern conditions 

M.A. Mihailyuk An innovative type of reproduction of Economy of Ukraine

Abstract. The article deals with topical issues innovative type of reproduction economy of Ukraine in the process of transformation to a postindustrial society and specifies the necessary components of this process, taking into account the potential possibilities of the domestic economy, exogenous and endogenous factors influencing the reproductive process. Highlights the importance of innovation type of reproduction in the process of qualitative changes in both the economic system as a whole, and the priority sectors of the knowledge economy that will fill it with new content and significantly accelerate rapid development of the domestic economy.  

Keywords: innovative type of reproduction economy, innovation processes, economical development, innovative infrastructure 

M.A. Mihailyuk An innovative type of reproduction of Economy of Ukraine 

M. O. Proskurina Cultural and economic aspects of the festival movement in Hungary and Ukraine

Abstract. These thesis deals with the role of festivals in the economic and cultural development in Hungary and Ukraine. The festival activities are reviewed as a kind of business. There is analys of social and economic input of festivals to the economy. Considered specifics of festival movements in Ukraine. The role of government is determined in the field of festival. 

Keywords: creative industries, festival, festival business, festival tourism, creative economy, economic input 

M. O. Proskurina Cultural and economic aspects of the festival movement in Hungary and Ukraine

O.S. Khlystun Management of the show business: functional specificity of the activities and problems

Abstract. The functional specificity of the activities and problems of the management of the show business in our country in the conditions of the market economy are highlighted in the article. The structure of the management, the basic functions of its figurants: producer, financial and concert directors, managers, administrator, and others are considered. The risks and the need for legalization of the show business are indicated.

Keywords: management, show business, producer, director, manager 

O.S. Khlystun Management of the show business: functional specificity of the activities and problems