Science and Education a New Dimension
Iss. 64. 2015.
L. Vasilieva The axiology of advertising
Abstract. The article demonstrates one of the attempts of understanding the advertising as a multiple-vector phenomenon of the socio-moral system of modern society. The author of the article examines the spiritual and moral issues of the ratio of good, benefit, and beauty as the scale of values of modern promotional products on the basis of the wide scientific research.
Keywords: advertising, promotional product, value, value priorities, needs, glamour, good, benefit
L. Vasilieva The axiology of advertising
Yu. V. Kovalchuk Two Images of Love: a philosophical reflection on the phenomenon of love in the writings of Xaver von Baader
Abstract. In the article is contained a philosophical analysis of the phenomenon of love in the work “Forty Theses on Religious Erotica” by Franz – Xaver von Baader – a German religious thinker, who in a context of research appears primarily as an heir of the an- drogynous ideas of Jakob Boehme. The existence of love is analyzed in its two images: human and Divine. The human image of love has two vectors: pointing toward God and toward man. Difference between categories of Christian love as “agape” – the great fire of personal love; and “caritas” – the personification of the commandment of love on the part of the Church are shown. Both aspects of love are characterized by mercy and selflessness. The research on the phenomenon of love is seen through the prism of the philo- sophical thought of Christian religious thinkers as well as representatives of the Jewish tradition. Such key categories in Baader’s philosophy of love as “mercy”, ” repentance”, and “reconciliation” are delineated. It is demonstrated that in the context of reconcilia- tion, the German theologian delineates two kinds of betrayal: unreconciled and reconciled. The annihilation by the person within himself of unfaithfulness and betrayal marks the entrance upon the way of true love. The article accents the dialogical character of love, which allows the formation of the relationship of “I – Thou”: in opening himself, the lover gives himself to the person he loves, and accepts love in return. God, according to Baader, divests Himself of greatness, so that man might love Him, witnessing the way of descending love. The sacrificial character of Christian love is underlined, since in revealing His love for humanity, the Lord sacri- fices His Son in order to save humanity. The differentiation between love-commandment and duty and the law is achieved on the basis of a comparative approach in examining the concepts of love of Franz – Xaver von Baader and Franz Rosenzweig. In the article, based on the usage of the philosophical terminology of dialogue, there appear two kinds of relationships: love, which takes the relationship of “I-It” and love which gives the relationship of “I-Thou”. The problem of the recreation of the androgynous image of God in man is researched, resulting from the rediscovery of true love.
Keywords: love, androgyny, agape, caritas, eros, mercy, acceptance, Christianity
Yu. V. Kovalchuk Two Images of Love: a philosophical reflection on the phenomenon of love in the writings of Xaver von Baader
Levchenko L. Gender processes in modern society: theoretical framework for the analysis
Abstract. The article is devoted researches of gendernykh processes in the social structure of society. It traces the development of theoretical concepts of gender, the influence of philosophical currents of the formation of gender theories. It is shown that gender researches of the last decades educed that concept of sex, gender and gender asymmetry become the main article of study of philosophy of feminism, and masculine – one of directions of post-feminism. Therefore labours appeared about the “crisis of masculine” and advantages of “feminine” of psychological lines, reconsideration of question of place and role of woman in the modern world, with- out the decision of which forward development of modern democratic society is impossible.
Keywords: gender, sex, masculine, feminine, male, female
Levchenko L. Gender processes in modern society: theoretical framework for the analysis
I. Strebkova The "Updated" Christianity of Nikolai Gogol and Folk Orthodoxy of Todos’ Osmachka (to the question of religion in Ukrainian picture of the world)
Abstract. The article analyzes the influence of сhristianity on the writings of Nikolai Gogol and Todos’ Os’machka. Manifestations of Gogol’s “updated” christianity and folk Orthodoxy of Todos’ Os’machka were associated. The functionality in Ukrainian picture of the world was traced.
Keywords: “updated” Christianity, baroque, folk Orthodoxy , Nikolai Gogol, Todos’ Os’machka
I. Strebkova The “Updated” Christianity of Nikolai Gogol and Folk Orthodoxy of Todos’ Osmachka (to the question of religion in Ukrainian picture of the world)
S.M. Shvydkyi Traditional Medicine in Slobids’ka Ukraine as an Object of the Ethnographic Researches
Abstract. The article presents the analysis of the ethnographic sources and scientific researches on history and culture of Slobids’ka Ukraine of the XIXth – XXth centuries, in which folk medicine of the Slobozhan people has been studied: the ways to treat various diseases, the use of herbs, the traditional beliefs and practices related to human healing, the place and role of traditional healers in forming folk medical culture of the region.
Keywords: Slobids’ka Ukraine, folk medicine, medicines (drugs), treatment, diseases, healing
S.M. Shvydkyi Traditional Medicine in Slobids’ka Ukraine as an Object of the Ethnographic Researches
V.V. Golova Aleksandr Pavlovich Lidov – one of the first Russian researchers in the field of dyeing textile by organic colour agents in the late XIX – early XX centuries
Abstract. The contribution of Alexander Pavlovich Lidov to the research concerning the painting fabric by natural dyes was disclosed. The main direction of the activity the outstanding professor and engineer-technologist on the Kharkov Institute of Technology were shown, namely: calico-printing and whitening by the specific reagents. The urgency of this question for the development of the chemical industry of South Russia was grounded.
Keywords: Chemistry, organic dyes, dyeing, pigment, bleaching, electrolysis
V.V. Golova Aleksandr Pavlovich Lidov – one of the first Russian researchers in the field of dyeing textile by organic colour agents in the late XIX – early XX centuries
І. Begej The activities of the Ukrainian left in the State Council Austria-Hungary
Abstract. The article highlights the main issues raised by the representatives of the Galician Ukrainian left-wing parties, radical and social democratic – in the highest legislative body of Austria-Hungary – the Council of State. In the elections to the representatives of Ukrainian left participated since the late NINETEENTH century. Their parliamentary work was based on socio-economic and socio- cultural requirements of the Ukrainian voter: land reform in the interests of the peasantry, elimination of the irregularities of the suf- frage, its extension to women, lowering the voting age, the expansion of democratic freedoms, increasing the network of Ukrainian schools, Ukrainian education Ukrainian University in Lviv. Considerable attention they have had and political issues, among them the division of Galicia into Ukrainian and Polish parts, the provision of Autonomous status of the parties, the restoration of the Cathedral Ukrainian state.
Keywords: Happy state of Austria-Hungary, the Parliament, the Ambassador (Deputy), Galicia, levica Ukrainian, Ukrainian radical party (URP), Ukrainian social-democratic party (USDP)
І. Begej The activities of the Ukrainian left in the State Council Austria-Hungary
M.Y. Sorokopud Origin and development of "rice theory" of political leadership
Abstract. The concepts of political leadership and political leader were defenited. The definition of a political leader in the “great man theory” was analyzed. Political leader as hero-leader in the theory of the “Big Man” T. Carlyles was characterized. That the political leader traits are innate and transmitted by heredity, and therefore can not be acquired in any other way was defenited. The influence of research on the development of the R. Stohdills theory was characterized. The conceptual basis of the Trait theory rebirth XX-XXI centuries was analyzed.
Keywords: political leader, political leadership, “Great Man” theory, traits theory, hero, trait, reputation, status
M.Y. Sorokopud Origin and development of “rice theory” of political leadership
L.D. Klymanska, V.E. Savka Education in the humanities in the higher school of modern Ukraine: the problem of institutional transformation
Abstract. In this work on the basis of neoinstitutional principles was made an attempt to analyze modern transformations in contemporary education system of Ukraine. Special attention was given to the problems of teaching of social-humanitarian sets in higher school education, that should ensure the civic skills formation for young professionals. A way out of this situation is proposed, which can enforce dualistic objectives of education: the simultaneous formation not only of highly qualified specialists, but also citizens with appropriate civil qualities.
Keywords: education reformation, institutional transformations, youth civic competence
L.D. Klymanska, V.E. Savka Education in the humanities in the higher school of modern Ukraine: the problem of institutional transformation
V.V. Nikolenko Gastronomy as part of the preservation of cultural heritage and improving the quality of life of modern society
Abstract. The article explores the relationship between, on the one hand, some aspects of food culture, food practices, and on the other – issues of quality of life, in particular the spread of global society “extra kilos”, the loss of the familiar taste (gastronomy) preferences. On the example of French gastronomy emphasizes the importance of careful attention to the nutritional practices of their social connotations and, above all, the development of a gastronomic education / culture as an important factor of influence on the growth / decline curve of the quality of life of society.
Keywords: dietary practices, food culture, gastronomy socialization, overweight, family relationships, quality of life
V.V. Nikolenko Gastronomy as part of the preservation of cultural heritage and improving the quality of life of modern society
O. B. Zinchina Media behavior as a social phenomenon and a sociological concept
Abstract. The article deals with the phenomenon of media-behavior, his interpretation of the scientific discourse. Analyzed the concept of «media» and «new media». Considering the structure mediapovedeniya, which includes media-consumption, media insight, media production, and their symbiosis – media prosumerism. The author propose her own sociological definition of media- behavior as a kind of social behavior.
Keywords: media, mass-media, social behavior, media-behavior, media-consumption, media-space
O. B. Zinchina Media behavior as a social phenomenon and a sociological concept
Y.V. Bondar “Verbal books” in the processes of social transformation of the Ancient World
Abstract. The article traces the genesis and the use of so-called verbal books in the processes of social and political transformation of the ancient world and later times.
Keywords: verbal books, broadcasting, social communication, rhetoric
Y.V. Bondar “Verbal books” in the processes of social transformation of the Ancient World
Yu. Lavrysh The Communication Triangle «Church-Society-Euromaydan» as a phenomenа of the social communications in new media
Abstract. In the modern media sphere on a plane Internet site going analysis of many social phenomena , including – communication between the clergy of the Church and the various segments of society. An important factor in this perspective, instrumentation – a system of new media. In this article we will discover communication phenomena Church – Power – Society through Euromaydan vision and new media communication.
Keywords: new media, Church, Ukrainian power, society, Euromaydan, clergy
Yu. Lavrysh The Communication Triangle «Church-Society-Euromaydan» as a phenomenа of the social communications in new media
V.M. Shvets The organizational role of the newspaper "Roden Krai" (Odesa) in the creation and promotion of national and cultural societies of the Bulgarian community in Ukraine
Abstract. The role of the newspaper “Roden Krai” in the creation and popularization of the Bulgarian national and cultural societies in Ukraine is studied in the article. The period studied of 90th of XX century is characterized by the rejection of Soviet dogmas and by the process of search for new approaches in functioning of ethnic minorities. Analysis of editorial policy of the newspaper on national socie- ties that led an active political activity including autonomist feature is given. The initiative of the newspaper “Roden Krai” on creation in Ukraine of the Bulgarian Association of national and cultural societies and organizations, and election of its leaders is analyzed.
Keywords: media of national minorities, editorial policy, national and cultural societies, “Roden Krai”
V.M. Shvets The organizational role of the newspaper “Roden Krai” (Odesa) in the creation and promotion of national and cultural societies of the Bulgarian community in Ukraine
A. Paliychuk Peculiarities of creating an electronic version of a periodical
Abstract. This article is devoted to technological and methodological aspects of creating an electronic version of a periodical. Descriptions of transformations of integrating a print edition with internet have been determined. The key changes of an edition’s corporate identity transferred to electronic format have been reviewed. The main rules of designer’s methods dealing with web versions of print editions have been determined.
Keywords: electronic edition, internet edition, print edition, web design, corporate identity, web version, web designer, design
A. Paliychuk Peculiarities of creating an electronic version of a periodical
V.S. Syvachuk Comprehension of totalitarian history (30-years ХХ сentury) in Ukrainian cinema 1990-2000 years
Abstract. In the article an attempt is done to research how Ukrainian cinema 1990-2000-s has answered to process of the modern comprehension of totalitarian the pas, acquittal victims and opening new historical facts. The genre-stylistic characteristics (artistic method, dramaturgy, expressive facilities) of those films are considered.
Keywords: cinema, totalitarian, interpretation, artistic method, dramaturgy, expressive facilities, screen version, hero, antihero
V.S. Syvachuk Comprehension of totalitarian history (30-years ХХ сentury) in Ukrainian cinema 1990-2000 years
O.I. Sokolan The manipulative nature of Television
Abstract. The given research focuses on the manipulative nature of Television. The author identifies on what levels and with what means of TV “language” the following psychological phenomena are registered: inflammation of conscience, conversion of the audience into controlled mob, mass conscience structurization. To achieve the goals the author addresses the works of native and foreign scholars in mob psychology and propaganda manipulation researches. The author bases her conclusions on personal as well as collegial experience in TV Broadcasting companies.
Keywords: manipulations, Television, phenomenon of inflammation of conscience, masses, mass control, impact on conscience
O.I. Sokolan The manipulative nature of Television
