Science and Education a New Dimension
Iss. 212. 2019.
G. A. Avksentieva Man and nature in Ukrainian literature of the twentieth century
https://doi.org/10.31174/SEND-Ph2019-212VII63-01
Abstract. The article analyzes the relationship between man and nature in the works of Ukrainian writers of the twentieth century. The types and functions of landscapes in poetry, novels and short stories of Ukrainian authors are investigated. The dependence of the use of landscapes on the conceptual positions of the artists has been clarified.
Keywords: landscape, psychological landscape, landscape circumstances, epic, lyrics, symbol.
G. A. Avksentieva Man and nature in Ukrainian literature of the twentieth century
T. A. Chaiuk, I. V. Kovalchuk Linguistic and cultural features of evaluating the advertising discourse of the “Britain” magazine
https://doi.org/10.31174/SEND-Ph2019-212VII63-02
Abstract. The article deals with the linguistic and cultural specificity of the evaluation in advertising texts. The linguo-cultural character of the evaluative meanings of the advertising messages in the British advertising magazine has been revealed. It is shown that the effect produced on the recipient of the advertising pieces is achieved both through logical reasoning and through emotional expression. It is concluded that the emphasis in British advertising is made on the high quality of life, that the aesthetic evaluation vocabulary is widespread in advertising discourse. However, the British audience also appreciates the rationality of the goods, the practicality, environmental friendliness and usefulness of the advertised services and goods.
Keywords: advertising, advertising discourse, advertising text, linguoculturology, evaluation.
T. A. Chaiuk, I. V. Kovalchuk Linguistic and cultural features of evaluating the advertising discourse of the “Britain” magazine
O. V. Chernenko Functional and pragmatic value of nonverbal communication in conflict fiction discourse
https://doi.org/10.31174/SEND-Ph2019-212VII63-03
Abstract. The article focuses on the study of nonverbal means of communication in conflict discourse within the framework of pragmatic studies. The paper describes the pragmatic and functional peculiarities of nonverbal module in the structural organization of conflict fiction discourse. Some of the mechanisms and important factors by which nonverbal means of communication can be structured and classified are reviewed. Pragmatic value of nonverbal means of communication in conflict discourse resolution is studied.
Keywords: conflict discourse, final conflict interaction phase, illocutionary force, perlocutionary effect, verbal and nonverbal means of communication, nonverbal module.
O. V. Chernenko Functional and pragmatic value of nonverbal communication in conflict fiction discourse
N. V. Kolomiiets Verbalization of the concept “war” in Chinese-language political discourse
https://doi.org/10.31174/SEND-Ph2019-212VII63-04
This article is devoted to the study of the peculiarities of the verbal representation of the concept “war” in Chinese language political discourse. The speeches of the General Secretary of the Central Committee of the Communist Party of China, Chairman of the People’s Republic of China Xi Jinping for 2018 were analyzed, and by means of a continuous sample, was made selection of lexical units which included lexemes-nomen “war”. The analysis of the sample made it possible to build the lexico-semantic structure of the concept “war” in Chinese- language political discourse.
Keywords: concept, verbal representation, political discourse, lexeme-nomen; war.
N. V. Kolomiiets Verbalization of the concept “war” in Chinese-language political discourse
T. O. Kozlova Actualization of the quantitative principle of iconicity by reduplicated pronouns with delimitative meaning
https://doi.org/10.31174/SEND-Ph2019-212VII63-05
Abstract. The article is a case study that examines form-meaning correlation in Ilocano reduplicated personal pronouns with delimitative meaning. It is argued that in spite of being opaque, the iconic quantitative principle ‘more form — more meaning’ is successfully performed by reduplicated delimitative pronouns due to their cumulative semantic feature. When reduplication is used to express the delimitative meaning, as in Illocano pronouns, it plays a significant function of emphasis. The fact that the delimitative meaning highlights ‘the completeness’ of the addresser’s deictic sphere proves the efficiency of reduplication in encoding the sense ‘completeness of the subject of the action’.
Keywords: iconicity, the principle of quantity, reduplication, delimitative meaning, personal pronoun.
T. O. Kozlova Actualization of the quantitative principle of iconicity by reduplicated pronouns with delimitative meaning
N. V. Kysla Differentiation of causative prepositions with ‘basis’ connotation
https://doi.org/10.31174/SEND-Ph2019-212VII63-06
Abstract. The article deals with the secondary prepositions that belong to the semantic group of reason with ‘basis’ connotation. The aim of this research is to analyze the prepositions that render the causative semantic connotation of ‘basis’. In order to achieve the aim the author differentiates the prepositions with causative semantic connotation of ‘basis’ among the other prepositions of reason and defines the specific features of their functioning in the language as well as the syntagmatic and paradigmatic relationships between them.
Keywords: preposition, secondary preposition, causative preposition, reason, basis.
N. V. Kysla Differentiation of causative prepositions with ‘basis’ connotation
T. V. Lunyova Ethical Concepts in Norman Bryson’s Essay on the Dutch Painting
https://doi.org/10.31174/SEND-Ph2019-212VII63-07
Abstract. The article examines the ethical concepts verbalized in Norman Bryson’s essay on the Dutch painting. It reveals the specific features of these concepts as well as their distinctive functions in the essay. It has been determined that the ethical concepts in the essay belong to the thick ethical concepts and as such possess both the evaluative and the descriptive aspects. Depending on their significance in the interpretative ekphrasis in the essay, these concepts form a certain hierarchy with the concepts ABUNDANCE, LUXURY, and AFFLUENCE occupying the top. The main functions of the ethical concepts actualized in the essay is to reveal the need to take the historic approach to the picture interpretation as well as to provide detailed interpretations of particular artworks and of the common trends in the Dutch painting of the 17th century.
Keywords: cognitive-discursive paradigm, discourse on painting, essay, ekphrasis, ethical concept.
T. V. Lunyova Ethical Concepts in Norman Bryson’s Essay on the Dutch Painting
O. V. Lyashko Paratextuality in the Orthodox Sermon
https://doi.org/10.31174/SEND-Ph2019-212VII63-08
Abstract. The article explores paratextuality in the Orthodox sermons in the English, Russian and Ukrainian languages. Paratextuality is considered to be the connection of the text with its structural parts: title, epigraph, foregrounding, the compositional technique of the “Golden ratio”, afterword. The study of paratext in the Orthodox sermons has revealed that the structural parts of the preaching text have, on the one hand, an intertextual connection with pretext expressed both by direct and indirect quotation (paraphrase, reminiscence), and on the other hand, relate to the semantic coherence of the whole sermon.
Keywords: intertextuality, paratextuality, the Orthodox Sermon.
O. V. Lyashko Paratextuality in the Orthodox Sermon
N. I. Melnyk Sociolinguistics studies of English language: analytical overview of the problem
https://doi.org/10.31174/SEND-Ph2019-212VII63-09
Abstract. The article analyzes the peculiarities the modern investigations of sociolinguistics studies of English language. The author distin- guishes the main concept of this issue “sociolinguistics” and understand it as the study the language’s phenomenon within the development and transformation of the society; it collates with social stratification and structure of the society; it determinates the main tendencies of language development in the connection with groups, personal, international communication. The author analyzes modern issues devoted to the sociolinguistics studies of English language. The analytical overview and theoretical investigation also allowed to distinguish the following sociolinguistics studying of English: the fist is the English language learning as the second one; the second direction is concentrated on the gender peculiarities of English language perception and learning; sociolinguistics finding in English language is the globalization; sociolin- guistics studding of English language are connected with digitalization; sociolinguistics studying of English in the context of intercultural interrelations.
Keywords: English language, sociolinguistics, investigations, globalization, digitalization, interrelations.
N. I. Melnyk Sociolinguistics studies of English language: analytical overview of the problem
N. Naumovska The character of the Dragon/Serpent in Japanese and Ukrainian fairy tales
https://doi.org/10.31174/SEND-Ph2019-212VII63-10
Abstract. The article is devoted to the analysis of the character of the Dragon/Serpent in Japanese and Ukrainian fairy tales. Its main functions, the role in plots and motifs, teratomorphic and anthropomorphic features are compared. The mythological basis of the character as a participant in the creation of the world and antagonist of the protagonist is outlined. Through comparative analysis is justified, that in Japanese fairy tales, the character of a Dragon/Serpent has the same features as the Ukrainian and Western European tradition, as well as purely national specifics.
Keywords: fairy tales, dragon, serpent, character, motif, antagonist, plot.
N. Naumovska The character of the Dragon/Serpent in Japanese and Ukrainian fairy tales
O. Naumovska The motives of the mythical and fairy-tale character's journey to the other world (vertical projection)
https://doi.org/10.31174/SEND-Ph2019-212VII63-11
Abstract. The article is devoted to the interpretation of the motive of the mythic and fabulous character’s trip to the netherworld in the mythological belief vertical direction and returning to the secular space (extent) which is the reflection of ancient mythological ideas about getting immortality. It is found that stay of the character “in that world” in the vertical direction in the lower vector (the mythologeme of catabasys) is accompanied mainly by a fight with malice, and the way to the sacred space in the upper vector (the mythologeme of anabasys) is mostly associated with magic transformations and demonstrates the idea of overcoming death by reincarnation.
Keywords: myth, fairy tale, plot, mythologeme, immortality, katabasys, anabasys.
O. Naumovska The motives of the mythical and fairy-tale character’s journey to the other world (vertical projection)
O. G. Pidhrushna Graphic novel in translation (The case study of the “Watchmen” in Ukrainian)
https://doi.org/10.31174/SEND-Ph2019-212VII63-12
Abstract. The article studies the problem of graphic novel recreation in the framework of the English-Ukrainian translation. Comics and, in particular, graphic novels are considered in the article as creolized texts. The article draws the difference of “comics” and “graphic novel” concepts and gives their common definition, defines the concept of “text” within comics/graphic novel translation and outlines the structural elements of comics that affect the translation process at the level of typographic, graphic and linguistic signs. The article analyzes the main difficulties of graphic novel translation and suggests their classification into technical, linguistic and cultural, and multimodal.
Keywords: translation, translatability, creolized text, multimodality, graphic novel, comics.
O. G. Pidhrushna Graphic novel in translation (The case study of the “Watchmen” in Ukrainian)
B. O. Pliushch On retranslating: a case study of Ukrainian literature in English and German translations
https://doi.org/10.31174/SEND-Ph2019-212VII63-13
Abstract. The article focuses on exploring the retranslation of the drama “Forest Song” (1911), which was written by a prominent Ukrainian author Lesya Ukrainka and is considered to be one of the examples of the classical Ukrainian literature. The new English translation (2018) by Virlana Tkacz and Wanda Phipps is devoted to the future release of the animated cartoon “Mavka. Forest Song” (2020). Thus, the articles scrutinizes the peculiarities of the retranslation by conducting a comparative translation analysis of its text with the earlier English (1950) and German (2006) versions, which were done by Percival Cundy and Irene Katschaniuk-Spiech respectively.
Keywords: retranslation, reduction, domestication, foreignization, metaphor, simile.
B. O. Pliushch On retranslating: a case study of Ukrainian literature in English and German translations
U. V. Ryzha Ways of explication of internal psychological narrative perspective in the novels of postmodern British misery literature
https://doi.org/10.31174/SEND-Ph2019-212VII63-14
Abstract. The article is devoted to the investigation of ways of explication of narrative perspective in the novels of postmodern British misery literature. In particular, B. Uspenskyi’s theory on approaches to the point of view interpretation is analyzed, where the scientist develops a fourfold typology: ideological, phraseological, spatio-temporal and psychological planes of pov. The focus is on the study of psychological point of view. It is found that the psychological point of view, in turn, is divided into external and internal, which affects the objectivity or subjectivity of the transmission of information; and perceptual and evaluative, depending on the use of the verbs of the lexico-semantic groups of mental processes.
Keywords: point of view (narrative perspective), psychological pov, external, internal, perceptual, evaluative pov.
U. V. Ryzha Ways of explication of internal psychological narrative perspective in the novels of postmodern British misery literature
I. V. Shabaykovych Coherence in new German drama with epic and lyric elements
https://doi.org/10.31174/SEND-Ph2019-212VII63-15
Abstract. This article provides practical analysis of the processes of episation and lyrisation in present-day German drama. The analysis has shown a strong connection and overlap of epic and lyric elements, what makes it impossible to classify these dramas as epic or lyric only. However, despite their intergeneric diffusion and experimentality, the genre qualities of drama dominate in all of the analyzed texts. The article concludes that their coherence is created by compensation and balance between ignoring one “closed” drama rules and strict abidance by its other rules.
Keywords: coherence, German drama, lyrisation, episation.
I. V. Shabaykovych Coherence in new German drama with epic and lyric elements
M. Siedakova Perceptual metaphors in the representation of ballroom dancing: cross-cultural approach
https://doi.org/10.31174/SEND-Ph2019-212VII63-16
Abstract. The purpose of this article is to discuss the role of metaphors in the representation of ballroom dancing through different languages and cultures. The paper deals with the formation of multimodal images embodying ballroom dance as the complex phenomenon of choreographic discourse. To examine perceptual metaphors, 200 pieces of English, German and Russian choreographic texts relating to ballroom dancing were analyzed by contextual method. Conceptual and comparative methods were employed to treat 300 metaphorical expressions and study images of ballroom dance encoded by linguistic means.
Keywords: perceptual metaphor, comparative method, modality, choreographic discourse.
M. Siedakova Perceptual metaphors in the representation of ballroom dancing: cross-cultural approach
T. V. Tsyliuryk Conceptual metaphor in the public service advertising (PSA) discourse on migration crisis and poverty in Great Britain and Germany
https://doi.org/10.31174/SEND-Ph2019-212VII63-17
Abstract. The article reviews the metaphorical representation of migration crisis and poverty in the British and German public service advertising (PSA), compares it with the representation of the two social phenomena in mass media discourse of both countries and defines the pragmatic potential of the used metaphorical models. In both types of discourse, victimization of migrants, refugees, asylum seekers and people in need takes place. Contrary to mass media discourse, in PSA the metaphorical concept of THREAT/DANGER and dehumanization frame are absent, which is due to the values of humanitarian organizations.
Keywords: metaphorical representation, migration crisis, poverty, public service advertising (PSA), victimization, dehumanization.
T. V. Tsyliuryk Conceptual metaphor in the public service advertising (PSA) discourse on migration crisis and poverty in Great Britain and Germany
