O. M. Nimylovych, L. P. Filonenko Pylyp Kozytskyi's creative collaboration with Galician artists
https://doi.org/10.31174/SEND-HS2021-254IX46-01
Abstract. The article deals with the many-sided creative personality of a composer, scientist, teacher and music and public figure Pylyp Kozytskyi (1893-1960) through the prism of his artistic collaboration with prominent representatives of artists from Galicia, especially a singer Modest Mentsynskyi, a composer Vasyl Barvinskyi, a director Les Kurbas and teachers and pedagogues of the Lviv Conservatory. Such meetings and contacts contributed to the development of Ukrainian musical culture and education, because the exchange of experience, creativity, organization of concerts and first performances of works by Galician authors in Great Ukraine created a new page in the history of Ukrainian music.
Keywords: Pylyp Kozytskyi, Vasyl Barvinskyi, Modest Mentsynskyi, Les Kurbas, artistic collaboration, tours, Galician composers and performers, music for theatrical performances.
O. M. Nimylovych, L. P. Filonenko Pylyp Kozytskyi’s creative collaboration with Galician artists
E. Yu. Arefieva Dialogue of cultures in the music of I. Stravinsky
https://doi.org/10.31174/SEND-HS2021-254IX46-02
The relevance of the definition of the phenomenon of dialogue of cultures in Stravinsky’s music is noted. I. Stravinsky was a philosopher in music, had his own poetics, aesthetics, his own definition of the phenomenology of music, which developed in the rather complex realities and adequations of the cultural space of the twentieth century. The dialogue of cultures can be defined as a vertical, different cultural contexts are actualized in a work of art, which makes them sound in unison. Allusions, polystylistics, even eclecticism are signs of the dialogue of cultures as an immanent reality of cultural interaction in the work of I. Stravinsky.
Keywords: culture, aesthetics, poetics, dialogue of cultures, polystylistics, phenomenology of music.
E. Yu. Arefieva Dialogue of cultures in the music of I. Stravinsky
T. O. Behal The features of using the interactive museum expositions in modern exhibition practice
https://doi.org/10.31174/SEND-HS2021-254IX46-03
Abstract. The article analyzes the characteristic features of the interactive museum exposition as an integral part of the museum space. The main factors influencing the development and improvement of the modern museum exposition in general are substantiated. Based on the analysis of exposition solutions of European museums, the main models of mul- timedia technologies that can be used in the design of interactive museum expositions are proposed.
Keywords: museum exposition, interactive museum exposition, multimedia technologies, interactive exhibits.
T. O. Behal The features of using the interactive museum expositions in modern exhibition practice
A. Zadoia, I. Syzonenko The role of patronage in popularizing the work of Stanislav Zhukovsky
https://doi.org/10.31174/SEND-HS2021-254IX46-04
Abstract. The article is devoted to the study of the peculiarities of patronage as a socio-cultural phenomenon, the forms of its mani- festation in Russia at the end of the 19th and the beginning of the 20th centuries, as well as the influence on the formation of the creative fate of a particular person – the Polish artist Stanislav Yulianovich Zhukovsky (1873-1944), who, by the will of historical destinies, in the period under review lived on the territory of the Russian Empire in Moscow. The role of individual patrons of art in supporting the artist through the acquisition of his paintings is analyzed. The fate of individual works of the artist, which have survived to this day thanks to the private collections of Russian patrons of art, has been investigated.
Keywords: S.Yu. Zhukovsky, patronage, sponsorship, private collections, museums.
A. Zadoia, I. Syzonenko The role of patronage in popularizing the work of Stanislav Zhukovsky
O. Kashaba, І. Shcherbyna The influence of historical local lore on the formation of critical thinking in students of historical education
https://doi.org/10.31174/SEND-HS2021-254IX46-06
The system of modern humanitarian education should focus on the formation of a person capable of transmitting cultural values, norms, ideals, forms of reproduction of the national-cultural world, to promote the formation of interethnic tolerant relations. Local history as a component of humanitarian historical education contributes to the activation of the creative potential of students, opens their diverse opportunities, creates conditions for personal and social interests, cultivates civic competencies. The authors of the article tried to summarize the existing experience of domestic local history studies, analyze the main directions of research and methods of their knowledge, as well as reveal the possibilities of local history in the process of activating the creative potential of students, especially students of history. During the preparation of the future specialist-historian, the disciplines of local history play a signifi- cant role. Their implementation is not only one of the stages of theoretical training of students, but also the result of practical orienta- tion in preparation for practical classes, independent creative activity, individual, research work, as well as during industrial and pedagogical practice. The discipline ” Local history” plays a significant role in this process. The study of the history of the native land is transformed from a methodological approach into a general pedagogical principle and creates a basis for the formation of deep professional knowledge, historical thinking, promotes creative understanding of the experience gained by local historians from different regions of Ukraine.
Keywords: local history, humanitarian education, historical education, educational-professional program, creative potential.
O. Kashaba, І. Shcherbyna The influence of historical local lore on the formation of critical thinking in students of historical education
V. V. Yakuba Consequences of "good neighborhood"
https://doi.org/10.31174/SEND-HS2021-254IX46-07
Abstract. The most significant falsifications of historical events by the Bolshevik regime are considered and it is established that the information policy of the Russian Federation systematically falsifies and conceals historical facts and events that testify to the great contribution of Ukraine and its people to the defeat of Nazi Germany in World War II. An analysis of the national liberation struggles of 1917-1920 showed that for a long time Soviet researchers called the 1917 Bolshevik coup in the Russian Empire a proletarian revolution, forming the view that this revolution was a just struggle between peasants and workers against the capitalists. time was implanted in the minds of Ukrainians. The Holodomor in 1932-1933 was studied separately as a deliberate genocide or “temporary food shortages.”
Keywords: Falsification of historical events, Holodomor of 1932-1933, victory over fascism, Ukrainian insurgent army, national liberation struggles of 1917-1920.
V. V. Yakuba Consequences of “good neighborhood”
D. S. Korolov Modeling the competencies of a top manager as part of a management team
https://doi.org/10.31174/SEND-HS2021-254IX46-08
Abstract. The article substantiates that special attention should be paid to the level of development of competencies, managers, contributing to the achievement of team results when assessing the competencies of team members in the top management of a company. The adapted “20 faces” competency framework of top managers of the company was clarified by assigning different weights to com- petencies, whose high level of development is a prerequisite for effective activity of a manager as part of a team. An expert survey of specialists was conducted, according to the results of which the importance of competencies aimed at obtaining a team result, well- coordinated work and obtaining a synergistic effect from the team cooperation of the company’s top managers was confirmed. The aggregate indicator of the level of development of top managers’ competencies was clarified by taking into account the weighting factors, which were determined as a result of an expert survey.
Keywords: competency-based approach, top manager, competency framework, expert assessment, weight coefficient, aggregate indicator.
D. S. Korolov Modeling the competencies of a top manager as part of a management team
V. I. Kudlach Communicative discourse in the formation of a deliberative society
https://doi.org/10.31174/SEND-HS2021-254IX46-09
Abstract. The article examines the relevance of communicative discourse in the period of formation and development of a modern deliberative society. The interrelations between the philosophy of discourse and communicative philosophy are justified, the stages of their development are analyzed. Modern manifestations of the communicative approach to various socio-cultural practices are considered. Mediation and dialogue are defined as basic communicative technologies. Humanitarian and moral understanding of the communicative discourse will help identify and resolve contradictions through openness and discussion that meet the needs, interests and goals of modern society.
Keywords: discourse, philosophy of discourse, communicative philosophy, deliberative society, dialogue.
V. I. Kudlach Communicative discourse in the formation of a deliberative society
V. Lymar The place of the elite of society in the context of individual freedom
https://doi.org/10.31174/SEND-HS2021-254IX46-10
Abstract. The article is devoted to the study of the influence of the worldview of each individual – relating to a certain set of citizens – on the existence of a particular state system in the area. The generally accepted political classification of “elite-mass” is analyzed from the standpoint of informal distribution, where the intellectual elite consists of responsible selfless individuals who invent vital ideas, implement them and bring them to the masses under their control. If this or that idea is thus freely accepted by the general public, forms their general worldview, then this is the main factor in the fact that such a state system covers this community of citizens.
Keywords: elite, masses, worldview, individual freedom.
V. Lymar The place of the elite of society in the context of individual freedom
Yana Ben Organizational And Legal Mechanism Ukraine's Cooperation With NATO: Developments And Disadvantages
https://doi.org/10.31174/SEND-HS2021-254IX46-11
Annotation. The study was conducted on the basis of the contradictory nature of Ukraine’s cooperation with the North Atlantic Treaty Organization, established in 1992. On the onehand, Ukraine has consistently stated its intention to integrate into NATO as a full member. The country has formed an organizational and legal mechanism for cooperation with NATO. The reis an indefinite Charter on a Distinctive Partnership between Ukraine and NATO. Intentions for full membership in the Alliance are included in the Constitution of Ukraine and national security legislation. The norm of cooperation between the parties is the development and signing of various programs for cooperation in security, defense, education and other areas. The majority of Ukrainian society supports the state’s intention to join NATO. On the other hand, despite long-term cooperation with the Alliance, Ukraine has not receivedan Action Plan for NATO membership, which makes the ultimate goal of integration unattainable. The main obstacle to Ukraine’s Euro-Atlantic integration has been and remains the insufficient pace of reforming the country’s political, economic, judicial and other basic systems, as well as the security and defense sector. The over all result of the study is to emphasize the attention of the Ukrainian side to the need to accelerateur gent state reforms, update the existing organizational and legal mechanism of cooperation between Ukraine and NATO, bringing all components of the security and defense sector to Western standards. The conclusions point to the main contradiction in the practical support of Ukraine’s Euro-Atlantic movement: the national state-building elite did not ensure the continuity of the political course on Euro-Atlantic integration and the accumulation of constructivism along the way. The hypothesis of the study was to prove the existence of a “medium” level of cooperation between Ukraine and NATO on the basis of the existing organizational and legal mechanism, which does not yetallow to raise the issue of Ukrainian integration into the Allianceon a full basis.The hypothesis is generally proven. It is considered appropriate to further monitor the state, problems of functioning, prospects for the development of the organizational and legal mechanism of Ukraine’s cooperation with NATO with the formulation of appropriate recommendations to improveits effectiveness.
Keywords: mechanism of public administration, organizational and legal mechanism, Organization of the North Atlantic Treaty, NATO, Alliance, Euro-Atlantic integration of Ukraine.
Yana Ben Organizational And Legal Mechanism Ukraine’s Cooperation With NATO: Developments And Disadvantages
N. S. Ukhalina Ways and forms of overcoming crisis situations in PR: change of PR strategies under the influence of COVID-19 worldview
https://doi.org/10.31174/SEND-HS2021-254IX46-12
Abstract. The proposed article systematizes the experience of research on public relations, as well as the change and construction of PR strategies under the influence of COVID-19, its features and ways of implementation. The experience of previous strategies and the latest approaches to public relations are considered. Based on theoretical research and practical developments, measures are pro- posed to create an effective PR strategy that will work on a positive image of the company or person in a pandemic.
Keywords: strategy, image, strategic decisions, information support, content analysis, communication, favorable environment of interaction.
N. S. Ukhalina Ways and forms of overcoming crisis situations in PR: change of PR strategies under the influence of COVID-19 worldview
V. Chekshturina The main trends in the development of Ukrainian business journalism in the XXI century
https://doi.org/10.31174/SEND-HS2021-254IX46-13
Abstract. The article considers the historical preconditions for the development of the business press, a theoretical analysis of the formation of Ukrainian business publications. In the process of searching for theoretical sources of the business press, the methodological basis was chosen the principle of historical determinism. The study showed that the emergence of business journalism was facilitated by international trade relations, which were actively developing in the early XVII century. The socio-communicative approach allowed to concentrate on the communication process of the participants of business interaction, which took place by means of the print media and to highlight its main features. As a result of the research the peculiarities of the target audience of the business press are determined, the main features of the content of business publications are indicated and the dependence of the business press on the state of economic development in the country is proved.
Keywords: business press, business environment, communicator, content, messages, publications.
V. Chekshturina The main trends in the development of Ukrainian business journalism in the XXI century
H. V. Sukharevska Historical and theoretical aspects of the study of mass media
https://doi.org/10.31174/SEND-HS2021-254IX46-14
Abstract: the article defines the basic concepts in the field of mass media research. It is noted that the research of mass communications is presented in the scientific and educational literature by a wide range of author’s positions on its structuring depending on the choice of features and priorities for the selection of structural elements. It is pointed out that the study of mass communication in Western countries is developing essentially as a single research complex with a focus on managerial, ideological and cultural aspects of com- municative influence on man and society. It is noted that there are three relatively independent areas of research: 1) non-verbal analysis of rationality in the «production of culture», with emphasis on the organization of mass media and ensuring a level of professionalism and sales in a competitive environment. 2) Neo-Marxist approach, with the study of the symbolic aspect of ideological coercion and political hegemony. 3) Neo-Durkheimian studies of «public perception», which focus on the formation by the mass media of collective ideas of a sense of solidarity of individuals as members of mass audiences. It is emphasized that the basis for the differentiation of approaches to the study of mass communication in society is the relationship between the role of spiritual and material factors. It is pointed out that on the one hand, culturological approaches are widespread, which focus on the study of mass communication in the context of ideas, values, ideas that are both produced and disseminated by them in society. On the other hand, the influential tradition of analysis of mass communication sharpens attention to the study of the structure of property relations, the peculiarities of the implementation of market relations in the field of mass communication. The impact on the media of the achievements of scientific and technological progress, which significantly change their nature, expand their functions in the following areas: 1) decentralization – the choice of programs increasingly depends on the individual, 2) increasing the volume of information programs, 3) the possibility of interactivity – interaction communication for information exchange
Keywords: mass media, communication, audience of mass communication, communicator, effects of mass communication.
H. V. Sukharevska Historical and theoretical aspects of the study of mass media
V. P. Hrysiuk The Representation of sexuality in humor programs on Ukrainian television
https://doi.org/10.31174/SEND-HS2021-254IX46-15
Abstract. The process of sexuality representation in humor programs on Ukrainian television in 2017-2020 is considered on example of the “Studia Kvartal 95” (1 + 1), “Diesel Show” (ICTV) and “Varyaty Show” (New Channel) content. A model of creating a sexually marked humor content on Ukrainian television has also been designed, consisting of five elements: 1) stereotype and / or cliché; 2) topi- cal and / or interesting topic for the audience; 3) artistic conjecture and / or hyperbolization, 4) real context; 5) the image and charisma of the speaker. These elements are based on seven categories, which were represented by Dutch scholars Monek Buisen and Patti Valken- burg: farce, clowning, surprise, misunderstanding, irony, satire and parody. The relevance of the study is due to the need of regulating the process of media sexualization by setting the borders and ways to distribute relevant content.
Keywords: sexuality, humor, television, mass media, communication.
V. P. Hrysiuk The Representation of sexuality in humor programs on Ukrainian television
M. Naumova Quality and reliability of content as factors in the flow of television audience to Internet resources
https://doi.org/10.31174/SEND-HS2021-254IX46-16
Abstract. The Internet successfully competes with television as a source of information on socio-political issues. The article analyzes the objective (digitalization) and subjective (trust, tastes, preferences, etc.) factors that contribute to the flow of the audience to online information resources. Consumer sensitivity to distorted, manipulative content and the practice of testing media messages for authenticity are considered.
Keywords: trust in the media, media preferences, sensitivity to distorted manipulative content, media literacy, practices of testing information for reliability.
M. Naumova Quality and reliability of content as factors in the flow of television audience to Internet resources
A. Potikha Basic principles of the methodology of research of mass media of political parties in library and information activity
https://doi.org/10.31174/SEND-HS2021-254IX46-17
Abstract. The basic principles of the methodology of research of mass media of social and communicative nature are considered. Emphasis is placed on the peculiarities of the methodological basis for the study of party media as an object of library and information activities. Various methodological approaches and methods have been studied, as well as their effectiveness has been analyzed, which gives grounds for concluding on the effectiveness of using the communicative component of the methodological complex in library research, which is based on the dialectical method. Different research concepts are considered.
Keywords: research methodology, scientific theories, information of party mass media.
A. Potikha Basic principles of the methodology of research of mass media of political parties in library and information activity
T. Yezhyzhanska Еffective channels of communication of Ukrainian publishing houses with readers
https://doi.org/10.31174/SEND-HS2021-254IX46-18
Abstract: The article presents the results of a survey devoted to identifying problems of communication of book publishing houses of Ukraine with readers and buyers of their products. Priority communication channels have been identified, from which readers will learn about publishers’ news and book market events.
Keywords: book publishing houses, promotion, marketing, PR, book market.
T. Yezhyzhanska Еffective channels of communication of Ukrainian publishing houses with readers
A. K. Ivanova Colonialism, Postcolonialism, Neocolonialism: High-Time to Shift the Focus
https://doi.org/10.31174/SEND-HS2021-254IX46-19
Abstract. The piece deals with the concepts of colonialism, postcolonialism, and neocolonialism as analytical frameworks for studying global world order within social sciences. The article stands on a critical position and aims to explain why the postcolonial approach is not relevant in its examination of the current world order. As an alternative the piece offers to consider a neocolonial framework as a more applicable approach to the analysis of the today’s capitalist word order.
Keywords: colonialism, postcolonialism, neocolonialism, capitalism, imperialism.
A. K. Ivanova Colonialism, Postcolonialism, Neocolonialism: High-Time to Shift the Focus
N. V. Kolodiy The role and significance of professional speech competence for social work specialists
https://doi.org/10.31174/SEND-HS2021-254IX46-20
Abstract. The article reveals the role and importance of professional speech competence for social workers. It is determined that the professional speech competence of a social work specialist is his ability to qualitatively and effectively use language norms to achieve certain goals and objectives, in accordance with specific professional speech situations. The key pedagogical conditions for the formation of professional speech competence of future social workers are identified as specially created necessary and sufficient actions, interactions, circumstances, opportunities and factors of subjects and objects of the educational process, implemented within the institution of higher education.
Keywords: social work specialist, language competence, speech competence, pedagogical conditions, formation of professional speech competence.
N. V. Kolodiy The role and significance of professional speech competence for social work specialists
