Science and Education a New Dimension
Iss. 82. 2016.
I. Denys (Khanas) Ukrainian tradition of baby names on the territory of Opillya
Abstract. The article analyzes the Ukrainian tradition of the naming of the baby on the territory of Opillya, the basic motives of naming and traditional folk beliefs and superstitions of opolan associated with the child’s name. Slavic proper names have their own and borrowed character. Their choice was influenced by thousands of years developed a system of customs and traditions, all forms of spiritual life, which provided relative stability is quite stable socio-territorial formations.
Keywords: own personal name, the tradition of the naming of the child, motives of the naming of the baby, Opillya.
I. Denys (Khanas) Ukrainian tradition of baby names on the territory of Opillya
O. Shpakovych The concept and features of supranationality of international organizations
Abstract. The main task of the state in the field of law of international organizations becomes clearer understanding substantive action of an international organization, its capabilities , its value and position in the structure of foreign policy. Passing the state of its powers (rights) to the international organization is the basic question of the whole theory of supranationality. The answer to that depends precisely on understanding the philosophy of the supranational element by the researcher. The most important feature of supranational, firstly, is that the state transfer some of its powers of organization, and secondly, the organization should have the right to intervene in matters within the domestic jurisdiction of states, according to its constitution and, third, the organization has the right to establish rules of direct action not only for the Member States and the organs of the organization, as well as for individuals and legal entities of the Member States. Currently, the actual direction of the law of international organizations is to study the features of the functioning of international organizations. In this regard, the author explores the definition and main features of supranationality, determines the characteristics of supranational element in the functioning of international organizations.
Keywords: supranational organizations, supranationality, European Union, supranational organization, sovereignty.
O. Shpakovych The concept and features of supranationality of international organizations
A. Anglova The ideological and religious interpretations of the ritual murder of old people
Abstract. The publication is devoted to the research of the ideological and religious reasons for the ritual murder of old people in archaic and traditional communities. There are different models of interpretation of the notion “geronticide”: as guarantee a worthy post-mortem existence, as sacrificial practice, as a means of communication with dead ancestors, as a ritual of the renewal of sacred power, as a medical practice etc. Probable motivation of suicidal behaviour of the old participants of the ritual was also analyzed.
Keywords: geronticide, oldness, senescence, gerontosophy, philosophy of old age.
A. Anglova The ideological and religious interpretations of the ritual murder of old people
H. Khodus Between privacy and publicity: modes of personal self-determination in the context of modern topology of society
Abstract. In the article the focus of research interest focuses on the process of deconstruction topology of contemporary social and cultural space in the modus overcome of traditional for modern binary division of society into “private” and “public”. Special emphasis is placed on the total mediatization of reality, which changes the form of social control (but in any way, nor its repressive logic), which in turn stimulates changes in the sphere of private life (its meanings, values, aesthetics, forms of manifestation).
Keywords: privacy, publicity, individualism, media culture, subjectivity.
H. Khodus Between privacy and publicity: modes of personal self-determination in the context of modern topology of society
N. Bilan The essential characteristics of the social media platforms in the information society
Abstract. The article states about the role of the social media platforms in the information society. It has been analyzed social media in the information society and studied the new media differences from old communication media. Any information space essentially depends on the sort of media. Social media can be an effective tool for establishing dialogs and links between the government and citizens. Social media play a great role in modern people’s life.
Keywords: social media platforms, social media, information society, communication, social communications, internet.
N. Bilan The essential characteristics of the social media platforms in the information society
V. V. Chekalyuk Image creation of a state and its leader
Abstract. This article covers the following aspects: main principles of national mass media activity, methods of image creation of a state as well as its leader, analyses of interrelation in image creation of a state and a president in whole. The image of a state directly depends from the image of its leader, in particular from a President and other public officials. Elected by people, a leader plays crucial role in political life of a country. This scientific study intends to provide professional analysis of an image-maker, scientist Mrs. Chekalyuk as well as assessment-feedback of A.O. Ilyanova from the point of view of a leader’s psychological readiness to accept a public persona offered by image-makers. This text proposes several methods how to create image and how to define terms. Mrs. Chekalyuk treats a state image as an internal and external image of a country, which is formed and fixed in mass consciousness of citizens under influence of political leaders, distinguished men and economical, political, ecological as well as others factors.
Keywords: image, the image of enterprises, psychological preparation, communication, media, audience.
V. V. Chekalyuk Image creation of a state and its leader
K. Horska Media Content in the Era of the Knowledge-based economy
Abstract. This article is part of a comprehensive research of the transformation of media content in the digital media environment. The author focuses on the economic factors that affect the transformation. Duality nature of media content is particularly noticeable in era of the formation intellectual economy. In the face of fierce competition in the industry qualitative characteristics of content are in conflict with quantitative measures. The increase in distribution channels for media content and the lack of control over them raises the question of monetization.
Keywords: media content, media product, mass communication, knowledge-based economy.
K. Horska Media Content in the Era of the Knowledge-based economy
A. Kholod Specificity coverage in "Cinema newspaper" according 1930 the problems cinema of education
Abstract. The article revealed that in informational materials “Cinema newspaper” (1930) on the activities of the courses for the projectionist, the State Institute of Cinematography, paid attention not only to the problems of their functioning, in particular the lack of the necessary material support, educational and methodological base, an established relationship with movies specialist, but also suggests ways ёё solutions, the effectiveness of which is motivated by arguments, mathematical calculations, and initiated the beginning of the debate to strengthen collective solve the above problems.
Keywords: cinema education, the State Institute of Cinematography, courses projectionist, media text.
A. Kholod Specificity coverage in “Cinema newspaper” according 1930 the problems cinema of education
I. Khomenko The boundaries of the possible: the categories of reliability and objectivity of the journalistic investigation
Abstract. The article is devoted to the methodology of investigative journalism. To examine the circumstances that affect the integrity and objectivity of the conclusions of the journalist. We studied the risks inherent in the investigation as a method and not a consequence of malice. Emphasis is placed on the subjective perception of the facts and the accumulation of inaccuracies in the study of large amounts of data. The results are interpreted in terms of the systemic method (complexity theory). Empirical material was compiled using journalistic investigations of economic crimes in the energy sector. According to the conclusions of the article, to overcome the inherent error of the investigation is possible by the special training of journalists and improving the methods of the search for truth.
Keywords: journalistic investigation, the press, the methods, the threat of reliability, economic crimes, the theory of complexity.
I. Khomenko The boundaries of the possible: the categories of reliability and objectivity of the journalistic investigation
O. Khvorostyna Transmediation of content in Ukrainian news sites
Abstract. The news sites take into account the special aspects of perception the information from screen and pay attention to presentation the messages in various forms and on different platforms. The concept of transmediation and the areas where this term functions are defined in the article. The concepts’ borders of transmediation, multimedia, crossplatform and crossmedia are marked. It was analyzed how Ukrainian news sites present the transmedia storytelling in various forms and on different platforms.
Keywords: transmediation, news sites, storytelling, form of information, platform.
O. Khvorostyna Transmediation of content in Ukrainian news sites
V. Kornieiev Scientific understanding of advertising in social communication studies
Abstract. The article analyzes the scientific works, the object of which is advertising as an area of production activities. The doctoral and PhD theses defended during the period 2008-2015 became the materials for this study. The article traces the features of involvement of the object, subject of the work, main results and their relevance in the modern scientific discourse. The state of advertising research described in the article is the result of the field development during the last 9 years, on the base of which the new directions of advertising researches may be formed.
Keywords: social communication, social communication researches of advertising, scientific advertising discourse, social communication approach.
V. Kornieiev Scientific understanding of advertising in social communication studies
A. Petrushka Photography H. Hildenbrand in the context of the development of «National Geographic Magazine» phenomenon
Abstract. Using visualization of text in NGM led to the transformation of scientific and corporate publications into scientific and popular mega edition. Creativity of H. Hildenbrand became an important factor in the formation of the modern image of the magazine. He was European in origin and in creative interests. By photographing ancient and modern world of European nations, the artist found himself as the bearer of humanistic values and political culture of respect and preservation of the human civilizations heritage.
Keywords: visualization, photography, illustration, photography.
A. Petrushka Photography H. Hildenbrand in the context of the development of «National Geographic Magazine» phenomenon
Y. Polovynchak Culinary and gastronomic discourse of social media in the formation of national identity
Abstract. The article analyzes representations of gastronomic culture on the Internet which extend opportunities practices in modern mass society. The research expand the problem the links between gastronomic culture and civil identification processes. New forms of social solidarity on the base of common gastronomic experience that is shown by channels of media and the Internet are researched in the article. It deals with the socio-cultural interpretation of culinary texts of social networks. Food is interpreted as a continuation of the socio-cultural context, which is social development impact.
Keywords: social media, gastronomic culture, culinary discourse, gastronomic discourse, national identity.
Y. Polovynchak Culinary and gastronomic discourse of social media in the formation of national identity
L. Putkalets Genre specific programs of regional television Ukraine
Abstract. It is researched the aspect of genre and theme of TV programs at the regional level in Ukraine. Regional state television is one of the subjects of the information space of independent Ukraine. On the basis of it the public broadcasting started its work. Its task is to represent the public interests. The priority is to develop the high-quality television programs. In the scientific article the activity of regional state television of Ukraine is investigated during the complicated social processes in the era of globalization: Euromaidan, Revolution of Dignity, economic and military instability, the creation of public broadcasting, Russian information attacks. Speech of regional television should be improved as well as to bring TV to public modern standards and requirements. The investigation proposed the concept of quality television programs that should be implemented at the regional level.
Keywords: journalism, mass media, television, television programs, genres, public television and radio, audience, communication, information space, information war, information products.
L. Putkalets Genre specific programs of regional television Ukraine
A. V. Strungar Information retrieval features: The relevance and significance of information resources in digital libraries
Abstract: Urgent problems of library interaction with user, that is user’s library-information services appear regardless of whether the documents, which contain the necessary information, are within the building of specific library, but depending on how good and how fast the access to them is granted, applying modern high-efficiency technologies for creation of library products. The basic concepts of information search, which could be implemented in formation of scientific digital library, are resulted in the paper. The main information constituents of scientific digital library are considered. The indexes of search pertinence and relevance performance levels, concept of plenitude and exactness of search, as well as «losses of information» and «information noise» are considered. The chart of dichotomy classification of digital library search is presented. Description of user’s relation to scientific information and digital documents is presented.
Keywords: information technologies, digital library, digital document, Internet, information search, pertinence, relevance.
A. V. Strungar Information retrieval features: The relevance and significance of information resources in digital libraries
Y. Tsymbalenko, K. Sokolova The Participation Characteristics in the Scope of the Journalism Genres Transformations Online
Abstract. The article is dedicated to the participation characteristics in the scope of journalism genres changes in new media. The main components of the participation are described precisely. There are given a few new definitions considering genres transformations in online media and participation concept. The main kinds of the participation online are also described. In the schematic way, there are presented possible journalism genres transformations and their result both for the author (professional or amateur journalist) and the audience.
Keywords: genre, transformation, participation, online media, concept.
Y. Tsymbalenko, K. Sokolova The Participation Characteristics in the Scope of the Journalism Genres Transformations Online
K. Cherniak legalization of same sex-sex relations and transformations in the social institute of family
Abstract. The legalization of same-sex relations has generated many discussions in nowadays world and one of them is the discussion about influence of same-sex relations on the social institute of family. The study showed that same-sex relations have the impact on some transformations, such as changing of value system, new forms of family, obsolesces of the concept “family life cycle”, changing of gender roles and meaningful part of the institute functions, but this impact is not always defining and takes place along with other internal and external factors.
Keywords: Family institution, modern family transformations, same-sex relations, marriage, homosexuality.
K. Cherniak legalization of same sex-sex relations and transformations in the social institute of family
