Science and Education a New Dimension
Iss. 53. 2015.
E. J. Sadowska The Remains of The Ojców Health Resort
Abstract. The health resort in Ojców was active during the XIX and XX centuries until the year1939. More than ten brick and timber buildings associated with the functioning of the resort have survived to this day. The decoration of these buildings spread to the villages nearby. The town of Ojców lies in the area of the Ojców National Park, founded in 1956, which was incorporated into the Jurassic Landscape Parks Group.
Keywords: Ojców, Ojców National Park, The Natura 2000 Network of nature protection areas, gothic royal castle of Casimir the Great, permanent ruin, health resort, the Swiss-Ojców(Alpine) architectural style, the Chapel On The Water
E. J. Sadowska The Remains of The Ojców Health Resort
S.A. Shubovich, Yu.V. Zhmurko, A.D. Chepeliuk The Communicative Phenomenon of "Interesting" in Architecture
Annotation. The problem of “interesting” as a visual communication medium is viewed in architectonic environment. The phenomenon of “interesting” is revealed within its sense generating qualities.
Keywords: visual communication, interesting, imagination, sense image, architectonic environment
S.A. Shubovich, Yu.V. Zhmurko, A.D. Chepeliuk The Communicative Phenomenon of “Interesting” in Architecture
Yu.I. Martsiychuk Cultural activity of social actors in the construction of visualization and understanding of its results
Abstract. The article examines the functionality of social actors as participants of visual communication within the culturological analysis. Attention is focused on the determining their role in the implementation of art projects with visualization of different contents and understanding of its results.
Keywords: visualization, artist, audience, critic, work of art, image, visual communication, Cultural Studies
Yu.I. Martsiychuk Cultural activity of social actors in the construction of visualization and understanding of its results
E. Klimenko The problem of integration of the child into the social life
Abstract. In article problems of integration of children in the Ukrainian society are studied, questions of their adaptation, inclusion and socialization in society are considered. The author opens the existing forms of adaptation of younger generation to the existing realities of the changing society of the armed conflict which is in a state. Besides are lit: the compensatory model created by V. Sorokin the concept of interaction of the child with society the described G. Balla, the integration approach to socialization process developed by A. Mudrik and a key role of educational process the offered E.A. Yakuba.
Keywords: integration, inklyuziya, exclusion, disadaptation, children
E. Klimenko The problem of integration of the child into the social life
V. Luybchuk The out-cultic practices of modern Christian churches: concepts, phenomena, typology
Abstract The article discusses the concept of “out-cultic practices“, the definition of which is formulated in the context of phenomenological methodology. It’s emphasized that the analysis of such phenomena as out-cultic practices in the phenomenological tradition gives the opportunity to more clearly define its content, the nature of the participants. The author proposes a typology of out-cultic practices of modern Christian churches, which built on a value basis. There are three types of out-cultic practices: traditionalist, modernist and post-modern. Based on the results of empirical research conducted by the author using qualitative methods, the con- clusion is that for the modern Christian churches of Ukraine characterized by mixed type of out-cultic practices.
Keywords: cultic practices, out-cultic practices, typology, traditionalist type, modernist type, post-modern type
V. Luybchuk The out-cultic practices of modern Christian churches: concepts, phenomena, typology
V.V. Nikolenko Poverty and overweight person in the gastronomic dimension from the European society of the old order to the post- industrial modernity
Abstract. The article explores the relationship between, on the one hand, poverty, and on the other – the problems of the spread of excess weight, obesity. It is emphasized that the relationship between these two phenomena is not always a straight line. For example, in traditional society, fat people, as a rule, were representatives of the elite, affluent. Excess weight is a marker of belonging to a prestigious social groups, as a result, this pattern influenced the canons of beauty. Fat people were considered more attractive. Radical changes have taken place in modern times, during the formation of bourgeois ideology and capitalist relations. Against this background, the fullness of becoming a marginal phenomenon. In today’s post-industrial world “extra weight”, as a rule, in the mass consciousness perceived negatively, and their carriers are far away from the canons of modern beauty. Emphasis is placed on the fact that poverty, negative emotions, stress, low levels of education, loneliness, low self-esteem, the priority values of the consumer society are ground for the emergence of socio-cultural people who are overweight may have obesity. However, the problem of being overweight is relevant in modern countries poluperifirii and periphery. This is due to the fact that in humans living in a society, there is “lean gene” as a consequence of problems with previous generations of malnutrition.
Keywords: poverty, overweight, post-industrial society, bourgeois, bodily appeal
V.V. Nikolenko Poverty and overweight person in the gastronomic dimension from the European society of the old order to the post- industrial modernity
S.O. Dobrova Current situation of internet TV in Ukraine
Abstract. The analysis of achievements and problems of creating and broadcasting Ukrainian Internet TV channels, considering their use of modern online technologies. Attention is drawn to funding of Ukrainian Internet TV channels. The analysis of the establishment and functioning of regional Internet TV channels. The stages of Internet and broadcast television media of Lviv, Kirovograd and Mykolaiv regions as well as their use of various technologies of communication and interaction with Internet users and spectators are taken into consideration. The issue of teaching young journalists (trainings, seminars, and webinars) to create Internet TV in different regions of Ukraine rises. The attention is paid to quality and attractiveness of generated online media channels as separate Ukrainian media market, the focus is on the content offered by modern Ukrainian Internet TV channels.
Keywords: Internet TV, media, transformation, communication, audience
S.O. Dobrova Current situation of internet TV in Ukraine
O. Нarmatiy Interactivity of Government Communications: Electronic Сonstituent
Abstract. This article is dedicated to the research of electronic government communications. Electronic constituent of government communications is considered as an effective communicative possibility in the sphere of public administration which foresees additional forms of state bodies’ cooperation with the community on the basis of wide application of informative and communicative technologies. The review of functioning web sites of state bodies is carried out as a concrete form of electronic government communications. Requirements for the content of official web sites of bodies of different levels of public administration are analyzed.
Keywords: government communications, electronic communications, public administration
O. Нarmatiy Interactivity of Government Communications: Electronic Сonstituent
V.V. Georgiievska The development dynamics of the party press in Ukraine
Abstract. The article investigates the quantity and quality of the party press in Ukraine over the past decade; the dynamic of these processes is defined according to the political conditions. The main research methods include the analysis of the official documents, the monitoring of newspaper directory from the department of the National Library of Ukraine named after Vernadsky, the analysis of party periodicals segment in the general system of mass media in Ukraine today.
Keywords: party activities, Party press, quantitave parameters, monitoring
V.V. Georgiievska The development dynamics of the party press in Ukraine
N.F. Eliashevska 2012 Media models of Ukraine: the status and content filling
Annotation. Results/findings. The effect of information heredity as a factor of election functioning the mass media, organization specialties of the mass media, the effect of political content carriers of the mass media, specialties of a particular mass media group activities are analyzed. Concrescence interests of the mass media owners and government authorities have led to an increase the state censorship. It in the pressure on mass media owners and journalists, especially in the news programs, editors of local and regional newspapers, in self- censorship of journalists and mass media owners, who beneficial for political or economic interests of the dominant medium of facts of interpretation are chosen. The number of rights violations of journalists is manifested is increased. The access to the adequate and relia- ble information to the society is limited. Conclusions. Causes and effects of systematic limitation of freedom of speech on the eve of the parliamentary elections of 2012 caused by the concentration of the main mainstream media are under the control of the oligarchs; coalescence of interests of the mass media owners and government authorities; using the mass media instruments to control with the political and business oppositions; monitor and control the mass media by the government authorities depending on their interests; the repression against the mass media; lack of independent public service broadcasting. Significance. The methodology for complex analysis of the mass media in election conditions is proposed.
Keywords: elections, power, media, freedom, censorship
N.F. Eliashevska 2012 Media models of Ukraine: the status and content filling
I.M. Yevdokymenko The idea of national education in deciding Ukrainian national identity
Abstract. This article is devoted to the issue of maintenance of Ukrainians’ national identity in the process of alteration of the independent Ukrainian state. An author underlines actuality of this problem in terms of integration of Ukraine in European and world space, tries to identify the ways of education for citizens, in particular youth, senses of national consciousness and patriotism. Traced the influence of ideas of national education in Ukrainian national identity over a period of time.
Keywords: globalization, national education, national idea, national identity, legal documents, civil society
I.M. Yevdokymenko The idea of national education in deciding Ukrainian national identity
M.O. Kitsa The influence of the advertising on the audience of the printed media: axiological aspect
Abstract. In this article it is analyzed current trends of influence of the press on the readership, also it is focused on advertising in today’s print and on its characteristics. It is justified the attitude of newspaper readers to the advertisement on the basis of the results of the sociological survey, there are researched the tendencies of development of advertising in the future.
Keywords: press, advertising, axiology, value, influence, trends
M.O. Kitsa The influence of the advertising on the audience of the printed media: axiological aspect
O.M. Рarubets Modern features of functioning of the press as a sociocultural phenomenon
Abstract. This article analyzes the current realities functioning of Press as a sociocultural phenomenon. The author reviews features of the concept of “culture”, indicated by the level of interaction between culture and the media. The media considered as a factor in the formation of values and ideological orientation. The emphasis is on the basic characteristics of the socio-cultural impact of the media on society. This article analyzes the features of the transformation of modern media in the context of globalization and the emergence of new ways and means of broadcasting information. In the article presented the range of theoretical approaches to the study of modern media identified the social, cultural, economic and political context, which leads to the practice of construction of reality through the media. Author analyzes the mechanisms of implementation of socio-cultural features in mass-information process.
Keywords: culture, socio-cultural function of the media, press, functions of press, transformation journalism, new communication technologies
O.M. Рarubets Modern features of functioning of the press as a sociocultural phenomenon
S.V. Semenko Reception of pro-European journalism of the Drahomanovs’-Kosachs’ dynasty in modern informational space of Ukraine
Abstract. The article highlights one of the important issues journalism studies: adoption and creative interpretation of the best examples of journalistic traditions of the past (based on the material of heritage of the Drahomanovs-Kosachs) in modern informational area of Ukraine. Research focuses on the topicality of certain principles of journalistic works of the Drahomanovs-Kosachs in light of modern processes of European integration in Ukrainian state; outlines the originality of style moduses in publicism of the famous journalistic dynasty.
Keywords: Europeanism, national tradition, journalistic dynasty of the Drahomanovs-Kosachs
S.V. Semenko Reception of pro-European journalism of the Drahomanovs’-Kosachs’ dynasty in modern informational space of Ukraine
O.V. Shevchenko Important aspects of innovative approaches to the functioning of the electronic document in commercial enterprises of Ukraine
Abstract. In the article the basic aspects of commercial activities in the electronic documents and analyzes the advantages of electronic and paper documents. Attention is focused on the problems of logistics businesses, defined perspective directions of their solution. The purpose of the article – to identify the main benefits of electronic document compared to paper on commercial enterprises, provide an analysis of the functioning of the electronic document organization in the industry. Concretized definition of “electronic document” in law. Solved place an electronic document in commerce, helping to change attitudes to its importance in enterpris e management. Recommendations for improving document resources through the application of information technology, the estab- lishment of corporate business information systems, operation of information-analytical service (IAS) and other enterprises.
Keywords: electronic document, a paper document, commercial activity, information technologies
O.V. Shevchenko Important aspects of innovative approaches to the functioning of the electronic document in commercial enterprises of Ukraine
H. Tsukanova Transformation of the photojournalism in the context of convergence of media
Abstract. The article deals with the research of the newest technologies incessantly transform the system of creation and application of photo illustrations form and value of picture in convergence medias. One of hypotheses of research is a necessity of adaptation of photographic content from a review not only on possibility and to wash down internet media but also upon requests of modern user of information. In a publication the actual methods of the use of photographs are considered in on-line media and outlined future network photo- graphic’s journalistic. Attention is accented on passing of traditional picture to the plane multimedia. Researching of attempt to systema- tize the present forms of creation and read-out of picture in network media is done.
Keywords: picture, photojournalism, intrent media, convergence media, multimedia
H. Tsukanova Transformation of the photojournalism in the context of convergence of media
